Use Photos as Part of your Marketing Arsenal

Photos should be important parts of your marketing. The photos are useful

- to document your offers

- to achieve positive acceptance of what you are displaying

- to function as eye catchers

- to bring the buyers in a general positive mood

- to create identification with the use of your product.

In such a way photographic pictures have other functions than creative art and illustrations that aren't photographic pictures.

At the same time it is important to acknowledge, that pictures are not selling your offers isolated. It is your copy that sells your service or goods.

In many cases you will need professional looking photos of your products. If possible go for a professional photographer. These photos will enhance your product much better than your own photos.

If you have to do your own photography, use a good digital camera and take plenty of pictures with a simple background. White or blue is often the best background with smaller items. Only use the very best photo of each item, and keep a unifying style of photos displayed at the same webpage.

In between these options you might know a friend or a young person who is much occupied with photography. Such a person might be able to do the job for you with a better result than yourself and at a much lesser expense than the professional photographer.

If you can get good looking models to show the use of your product, include such photos. If you can't get such persons avoid such pictures.

Your marketing will often benefit from other photos than the product photos, too.

In some cases the so-called free clip art will do the work for you. Especially with small print runs and local distribution of your advertisement. But in larger professional work you should definitely go for stock photos from pro picture agencies and photo libraries.

There are many advantages of the photo libraries:
- The pictures in a photo library are not used by 'every' business, so the money spend on each photo give your work some image of exclusivity.
- You will have access to huge quantities of high quality photos.
- You will have professional support for your requests and ideas of the images in mind.
- You will have the possibility to contact specialist picture agencies when an expertise in the field of your products is needed.

Nowadays many stock agencies have online picture galleries. Some offer licensed stock photos, other offer royalty-free photos, and some stock photo agencies offer both.

Be aware of that the typical picture agency only has a limited selection of the pictures online accessible for your search. So supplement your picture research by asking the picture editors of the photo agency to help expand your choices.

In conclusion, be critical aware of the function of your copy, your product photos and the other photos at your website and try to make the best interaction between these tools in your marketing arsenal.

Get help from Soren Breiting to find ideas for your online marketing at http://www.ALLeMarketingTips.com and receive the latest really useful tips at http://www.StockPhotoNews.com (about pictures and marketing). Soren has written more than 20 printed books, and countless articles in journals and magazines about his special fields of interest. He is widely published on the web, too. Enjoy Soren's wonderful stock photos at: http://www.azFOTOS.com

---

The Most Successful Internet Marketing Model - Start with Free Tools, Spend Money Later

There is a particular web site where I regularly place... Read More

E-Psychology: Increasing Your Sales On-Line

As any successful entrepreneur knows, there's more to generating on-line... Read More

Is that Niche Really Going to Make You Money?

Find a niche; pick a niche, niche markets will make... Read More

Five Ways To Maximize Profit In Resale Rights Marketing

Product creation is usually one of the first concerns of... Read More

Book Yourself Solid Tip: Cash In On The Brilliant, Creative And Quirky You!

What do Donald Trump, Oprah Winfrey and Robin Williams have... Read More

Experience the Benefits of an Internet Business

The Internet industry is booming and offers opportunities galore for... Read More

Seven Ways to Keep Earning After Youve Completed the Sale

So you've just sold another digital product; things are going... Read More

10 Killer Ways To Multiply Your Sales

1. When you make your first sale, follow-up with the... Read More

The Deadly Itch!

It is a story about Manku, a blind man who... Read More

10 Ways To Gain An Avalanche Of Sales

1. Utilize holidays to increase your visitors or sales. You... Read More

Internet Marketing ? Have a Beer With Your Own Internet Marketing Consultant

Did you ever wish that you could sit at the... Read More

Five Simple Steps To Make Money Online This New Year

Most people in a new year make resolutions to make... Read More

How To Increase Your Online Sales Anytime

Hold a discount sale on your web site. Use the... Read More

Internet Marketing Online: Secret To Gain An Advantage Over Your Competition By Using Bartering

If you've a business, you must always keep an eye... Read More

3 Simple Steps To Get Free Original Content for Your Website

As a web business owner you will be well aware... Read More

How To Master Internet Marketing

What is the secret of being the best at Internet... Read More

Internet Consultants for Online Sales

Beware of Internet Consultants, as many of them have never... Read More

Taking E-mail Marketing To The Next Level

Many types of Internet advertising don't work as well as... Read More

6 Basic Principals Every Online Business Owner Should Know

The fact that you're reading this article shows your interest... Read More

Make Your Real Estate Website Visible!

So, you've created a Website to highlight your realty services... Read More

Time is Money in Online Marketing

We all do it.Spend time and money sourcing those vital... Read More

Internet Marketing: Dr. Robert Anthony Reveals How To Use Quantum Physics To Supercharge Success

What secret dreams do you have for your Internet marketing... Read More

Do You Really BELIEVE You Have What It Takes To Make Your Website A Success?

Last week, on a cold, dark Friday night I stood... Read More

Who You Trust and Who You Dont!

For the last couple weeks I have been running a... Read More

How To Write Effective Safelist Headlines

Your headline is the gateway to your advertisement. It will... Read More

Free Internet Secrets That Will Instantly Drive Up Your Traffic and Sales

The following 3 secrets revolutionized my life. For years I... Read More

At Last, A Plain English Guide to Internet Marketing

Have you ever been horrified and intimidated at the convoluted,... Read More

Internet Marketing Tips: 10 Benefits Of Surveying Your Customers & Subscribers

One way to keep in touch with your customers and... Read More

Cut Out the B.S. in Your Internet Marketing

Are you getting disgusted with your results as an internet... Read More

How Quality Content Will Increase Your Traffic and Sales

Are you aware of how vitally important and valuable CONTENT... Read More

Candy Jar Marketing

What is one of the main keys to a successful... Read More

How To Identify Ideal Money Making Web Opportunities

I was winding my way up the levels of a... Read More

Secrets Of An Internet Marketing Newbie - Or How I Fell On My Face Trying To Get RICH

A Cautionary Tale for the Internet Marketing NewbieIn an attempt... Read More