GoDaddy?s Super Bowl Commercial Success

GoDaddy made a calculated decision to nationally "brand" their name using the Super Bowl commercial. They also decided to make their commercial "news" by making it a racy play off of last year's Janet Jackson fiasco using the Senate Hearings theme. This made the commercial more then just a commercial. It made it News. I read about the commercial in Time magazine 2 weeks before the Super Bowl even aired it. Using this clever trick GoDaddy was able to make the most of their airtime by receiving press before and after the commercial. This extra press only further "branded" their name with consumers.

Paying a large amount for one 30 second commercial can be a large gamble for any company, especially one trying to mark their image on the minds of consumers. But to make the commercial newsworthy practically guarantees your money's worth and continues to create talk 6 months later. The next key to its lasting "brand" power will be weather it is compared next year to the new crop of commercials.

A lot of Registrars and Hosting companies spend their budget online looking closely at costs/signup and other hard measures to see if they are getting their money's worth. They often overlook the value and power of "branding" their name and how lasting that form of marketing can be. As most commodity products found out a long time ago, "branding" is the key to longevity. As the web hosting industry moves to this sort of market it will be interesting to see how the well branded companies do against less well known counterparts no matter what their online budget may be.

I think there are lessons in GoDaddy's Super Bowl marketing that we can all learn from. First, "branding" is a very powerful and last lasting tool. This is evident by their jump to the leading Registrar position and maintaining it half a year later. Secondly, instead of just making an advertising campaign, make the advertising campaign news on its own. This will deliver a lot of other press and air time to the original campaign.

About the Author: Rodney Ringler is President of Advantage1 Web Services, Inc., which owns a network of Web Hosting Informational Websites including HostChart.com, ResellerConnection.com, FoundHost.com, ResellerForums.com, and HostingKnowledge.net. Rodney has over 15 years industry experience from programming to internet marketing.

---

Getting Members For Your Community

If you read my first article titled BUILDING A BUSINESS... Read More

Hispanic Web Marketing - An Emerging Strategy

Major marketers in the United States have recognized the importance... Read More

Ten Tried And Tested Viral Marketing Campaigns

Believe it or not, viral marketing did not originate from... Read More

The Power Of Viral Marketing

You certainly know by now that the term "viral marketing"... Read More

The Niche Website Naming Secret

Today I was optimizing a couple new websites for search... Read More

Online Advertising Traffic and the First Law of Web Surfing

Hint: don't send send your online advertising traffic to your... Read More

There is Hidden a Successful Formula in Everything

Although many say that things change on the net, still... Read More

Seven Easy Steps to Boost Your Professional Image With Adobe

Often-overlooked commands can boost sales and project a more professional... Read More

Website Sales: 10 Super-Charged Tactics To Spark Up Your Sales

If your website sales are down and you desire to... Read More

Secrets to Business Success on the Internet

Secret Number One: The Key Is A Niche MarketIdentifying a... Read More

Advertising Sucks! Long Live The Web!

How much does an advert in Yellow Pages cost? How... Read More

Lead Me On - Learn About Internet Marketing Leads

Every business is engaged in selling something, whether a product,... Read More

Who You Trust and Who You Dont!

For the last couple weeks I have been running a... Read More

Marketing Rapport - 3 Tips!

Establishing & maintaining rapport with your online audience is perhaps... Read More

Using This One Simple Word Helped Triple My Sites Profits

This article is very important.In fact, the chances are it... Read More

Mortgage Marketing: What To Expect From Your New Website

The day has come for your new website to go... Read More

9 Secrets to Kick Your Internet Marketing Efforts into Overdrive

Let's face it, most of us know the basics of... Read More

Think Your Way to the Gold Online!

If you have ever wanted to know HOW the Internet... Read More

How Knowing Your Customer via Direct Marketing Helps Your Online Business to Prosper

What is direct marketing? Put simply, direct marketing is a... Read More

Target Practice And The Internet Entrepreneur

Internet marketing, a lot of the time really is hit... Read More

What Are Really The Best Strategies or Ideas for Internet Marketing?

There are many ways for you to do effective Internet... Read More

Seven Reasons Why New Products Fail

The most optimistic success rate I have run across for... Read More

Getting Your Business Listed for Local Search is Just the First Step

The Public has Embraced Local Search and Want to do... Read More

7.5 Ways To Get More Sales Through Your Web Site

Yes, apparently - websites are supposed to make money! Somebody... Read More

10 Amplifying Ways To Turn Up Your Sales Volume

1. Make your potential customers forget about the competition. Just... Read More

Joint Ventures - How They Can Benefit Your Business

Joint ventures are partnerships in which two or more businesses... Read More

Discover Which Sales Triggers Are Most Effective When Mixed With SEO!

We all know the importance of gaining top visibility to... Read More

Benefit By Helping Others Plus How To Create Urgency So People Buy Now

Many people don't have the time or skills to write... Read More

Can You Really Make Money While You Sleep?

If you've been utilizing the Internet for any length of... Read More

Online AD Tracking ? An Ongoing Process

Without tracking, your online advertising is just a shot in... Read More

Anatomy of an Online Marketing Failure

Wife: "I'm getting sick of these harrassing bill collectors who... Read More

Hide and Seek

What's happening to the personal touch on the World Wide... Read More

Web Coach Tip: 3 Quick & Easy Ways to Identify Your Target Market

#1 ~Look at your past customers~Notice trends in the type... Read More