To All Internet Marketers - How To Get My Business

More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.

Why? Because the would-be "netpreneur" has access to way more training than ever before. It's possible to get up to speed very quickly on what is needed to get started online. This, in turn, means that people quickly recognize what offers true value and what does not. They see so many sales letters that they become, to a certain degree, immune to the typical hype. They're willing to spend - but they want value for money. They want to be treated like intelligent and discerning adults.

So here's a message to all 'gurus' (and aspiring gurus) who are keen to get their share of the dollars waiting to be sent flying their way via cyberspace.

1) What does it take to make people want to buy "you" rather than some other internet marketer?

2) What might make people want to unsubscribe from your list?

3) And what pushes them into asking for a refund?

What Makes People Want to Buy?

- They buy if they can see that a product will give them new knowledge and understanding.

- They buy if the purchase will speed up business growth.

- They buy if a product will automate a task that eats into their time. (People quickly learn to spend their time on marketing and product creation, rather than repetitive tasks.)

Tip: Once newbies have been exposed to a few sales pages, it's not long before they learn to look beyond the sales hype. They study a sales letter carefully to work out what the product will "really" offer them. (Do they need this? Or will it duplicate something else they own?)

They also learn to look for value for money. Some higher-priced products are worth every cent. Some cheaper products add very little to what they already know.

(Note: Savvy internet marketers already realize that if they put together online interviews offering truly valuable information, they are far more likely to attract and keep new customers. A quick example: Jane Smith listens to a one-hour audio interview on search engine optimization and traffic. She finds out some really useful information she has not so far heard anywhere else. She decides that this guy knows what he's talking about and shells out a couple of hundred dollars for his products.)

What Makes People Want to Unsubscribe from a List?

- Getting four identical emails trying to sell them the same product, because the sender hasn't figured out how to move them from one list to another after they buy.

- Getting a 'canned' email sounding full of excitement about a new product or service - which turns out to be a duplicate of the email they get from six other marketers who are affiliates for the same product.

- Getting email from a product creator about anything under the sun because you bought XXX product from them. If your customers sign up for a newsletter, they expect mailings.

What Makes People Want to Ask for a Refund?

In the past, buyers tended to shrug and write off a bad purchase. But increasingly, people are prepared to stand up for their rights. If they feel they have not received value for money, they will ask for a refund.

So what makes them decide to ask for their money back?

- Software that doesn't work as it is supposed to.

- Physical products (CDs, DVDs) that don't work on their systems.

- An e-book that is full of content easily found in an hour's net-surfing.

- An e-book that has skimped on content or that has been poorly written.

- An e-book that not only skimps on content but is full of links to up-sells to get the 'really valuable' information, or is full of affiliate links.

The last case, an e-book full of affiliate links or links to an up-sell...is something you should be giving away free as part of your viral marketing campaign. Charge for it and you risk your reputation for being a source of quality information.

Other things that bite into your customer's valuable time.

- MP3's that are streamed from a website rather than being downloadable.

- e-books that are in ".exe" format only, so the customer can't print them out in one 'hit' (and can't access them on a Mac computer).

Give your clients anything that they can listen to or read away from the computer. Most of them spend enough hours a day at the keyboard already. They'd rather load an audio interview into their MP3 players and listen while they go for a walk or relax in the sun. They'd prefer to print out an e-book and read it or mark it up while sitting in an easy chair.

Please, please don't tether them to the computer!

And finally, about those "name squeeze" pages. People are very quickly getting tired of having to give up their email addresses just to get to a sales page. Do you want them to buy or not? These days, unless there's a huge buzz around the Net and they want to see what it's all about, prospective customers are just as likely to click the 'back' button on their browser, or close the window and leave.

So if you are collecting email addresses, make sure you are giving them something valuable in return. Something that they want and can use. Not just another sales page.

After all, there's always another internet marketer waiting to sell them a product. Probably one very similar to yours. Marketers who respect their client's time and intelligence are the ones who will get their loyalty - and their cash.

Megan Mart, Publisher and Webmaster. Subscribe to Megan's Free Newsletter by visiting: http://www.accessbizinfo.com/signup.html and receive free newsletter advertising!

---

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales

Hello, do you have any website that is not bringing... Read More

Seven Tips For A Successful Internet Marketing Campaign

Often there can seem to be very little difference between... Read More

I Don?t Smoke, But I Love a Good .sig!

.sig, or "Dot Sig" as it's affectionately known, stands for... Read More

Who You Trust and Who You Dont!

For the last couple weeks I have been running a... Read More

How to Make Money Online...Driving your Car.

Here's an alluring income generating strategy, that's widely adopted by... Read More

The Biggest Internet Marketing Mistake Victorias Secret Will Never Make

Victoria's Secret has about 1500 retail stores, a world class... Read More

The 13 Hidden Treasures of Internet Marketing

Most people get into internet marketing because it looks like... Read More

Learning More About Your Customers to Achieve Maximum Online Profits!

Knowing about the people who buy your products or use... Read More

Yardstyle Marketing

It is just crazy. Every time I open my mouth... Read More

How to Use Tracking to Keep Income Incoming

The use of tracking links in the following scenario puts... Read More

Online Business Mistakes

Everybody makes mistakes, but nobody likes to talk about them.... Read More

Internet Marketing and Public Speaking: The Murder Board Practice

I recently posted an article titled "Internet Marketing and Public... Read More

The Paradigm Shift of Internet Marketing

There is a trend going on in the world of... Read More

Want To Make Money Online? You Need To Sell What People Are Buying

For several years now, enterprising individuals like you have been... Read More

What is RSS - For Marketers

RSS is a technology that has the potential of overcoming... Read More

Being Part Of Groups

There are many different ways to have fun and socialize... Read More

At Last, The Real Secret Of Internet Marketing

I am going to share a real secret with you... Read More

Website Marketers Enemy No. 1

There comes a time in your efforts to market your... Read More

Internet Marketing: 10 Blazing Internet Marketing Secrets To Sky-Rocket Your Profits

Your turn to succeed has come.I am happy to offer... Read More

Some Practical Guidlines for Getting Involved with Internet Marketing

This article addresses the 'how' and 'when' of getting involved... Read More

Planning Your Way to Success

Whether you are a small company or a larger corporation... Read More

Attract More Orders

Attracting More Orders! Jump Starting Sales! Sky-Rocketing Profits! Whatever you... Read More

Tracking Google and Googlebot Using PHP

Many people work for hours and hours, days and days... Read More

How To Make Readers Desperately and Uncontrollably Wanting To Buy Your Product

Are you looking for ways of persuading your web site... Read More

Creating Your Internet Marketing Plan

For large corporations, a marketing plan is a huge document... Read More

Five Simple Steps To Make Money Online This New Year

Most people in a new year make resolutions to make... Read More

Do You Even Realize What Youre Promoting?!

Now, I'm a firm believer in knowing what you're getting... Read More

10 Killer Ways To Multiply Your Sales

1. When you make your first sale, follow-up with the... Read More

Online Marketing Success Formulas?

Quit your job, pack up and restart your life online.... Read More

Learning the Value of an e-Business Website

Starting a business is a huge, but rewarding, task to... Read More

Become an Affiliate Later Rather Than Sooner

I attended a presentation a couple of weeks ago given... Read More

3 Reasons Why I Never Delete Spam Immediately

All of us hate spam and all of us have... Read More

13 Killer Ways To Multiply Your Sales

1. When you make your first sale, follow-up with the... Read More