Online AD Tracking ? An Ongoing Process

Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on Pay-per-click (PPC) banner advertisements, ezline ads, and other online media but do not know which ads have brought them the greatest success.

You know that you should be tracking all of your online ad buys, but are you? Do you understand your numbers and what you should do with them? Are you refining your email and online marketing efforts accordingly?

It is important to track all of your online advertisement, even if your ad provider is showing you your results. You need to employ your own tracking to double-check.

Types of online marketing avenues that you should be monitoring:

· Site links
. PPC
· Articles
· Ezine advertisement
· Banner ads
· Signatures Tag
· Forum postings
· Email marketing promotions
· Free Classified listings
· Paid Classified listings
· Surveys
· Auto responder
· Reciprocal link

Statistics that you should be concerned with:

Open-rate - Particularily important in email marketing. This statisitic will tell you how many people opened your email marketing message. This number should be used as a estimate to measure trends and not an absolute number. Many variables can effect the accuracy of this count. For example, an open rate cannot be used in a text message, so if your message is being displayed and opened in text, the count will not increment. As well this count will be incremented if Outlook clients are displaying the preview pane. If a client shows the message in a preview pane and then clicks to open, you will get a count of two.

Click-through - A count of how many people clicked on a particular link in an email or on a text or banner link on a website. Ensure that your tracking software or service shows both clicks and unique clicks. The number you should be most concerned with is unique clicks. You do not want to be billed for someone who clicks on a particular ad 30 times in one minute.

Sales or actions count - Most tracking systems offer the ability to place code on your sales confirmation page and tie this to a tracking link. This count will tell you which online ad resulted in a sale.

Sale details - Some tracking systems allow you to add specific details about the sale to the tracking result. This usually requires you to be able to add code to the server side code of your website.

How do I get these statistics?

You will need to employee a speciallized tracking link for all of your email marketing and online marketing efforts. Many advertising options will provide you with these statistics, as well PPC engines like Overture and Google will provide you with click counts. It is important as well, to employ your own tracking to get the results from advertising that does not provide you with stats, as well as double-checking the results from those that do.

There are two main types of tracking systems. One, a service that is web-based that allows you to manage your tracking without the need for servers, or software downloads. Two, software that you would need to employ and manage on your server.

Service options -
ezTrackZ http://www.eztrackz.com
Hypertracker http://www.hypertracker.com
Adminder http://www.adminder.com

Software options -
AdtrackZ - http://www.adtrackz.com
Dynatracker - http://www.dynatracker.com

What your statistics tell you:

. Which ad copy had the most clicks and lead to the largest

number of actions or sales?

. How many people opened your email messages. Should you

resend?

. Who opened your email message. Should you resend to those

that did not, or send a follow-up to those that did.

. What faired better, banners or text links?

. Did you PPC advertising count and bill match your tracking

results?

. Did your online ad result in a positive Return on Investment?

Gathering statistics is just a start. Now that you have this data you will be able to make decisions and refinements to your email and online marketing.

Take this information and change your marketing accordingly and you will find that you often can save hundreds if not thousands of dollars monthly.

Karen Fegarty is a marketer with MailWorkZ and ezTrackZ. MailWorkZ is an innovative company focused on developing effective emarketing tools. With products like Broadc@st's Email Marketing Software and services like ezTrackZ online ad tracking, and the newest addition, Black List Monitor, thousands of MailWorkZ customers have a suite of products to help increase market share, revenue and profits, as well as improve their customer relationships.

For more information on products or services offered at MailWorkZ's, please visit http://www.mailworkz.com

---

Five Proven Methods For Increased Internet Sales

There are hundreds of ways that you can promote your... Read More

Why Real Estate Agents Need Their Own Website

It is difficult to for a real estate agent to... Read More

Online Testing Optimization

Simply put, online testing involves keying each different test variable... Read More

Be A Hot Guest

Want to make an impact with your online business in... Read More

Online Marketing Success Formulas?

Quit your job, pack up and restart your life online.... Read More

Online Sales: 10 Incredible Online Sales Tactics To Make Your Sales Soar

Are you interested in making your online sales soar like... Read More

Why Should I Visit Your Website?

If we can't attract visitors to our websites there's little... Read More

How To Take Advantage Of Your Competition

When people market their business, they pay little attention to... Read More

PPC and SEO - Inhouse Vs. Outsource

Any small business owner in a B2B or B2C market... Read More

Anatomy of an Online Marketing Failure

Wife: "I'm getting sick of these harrassing bill collectors who... Read More

Increase Online Sales: 10 Extraordinary Strategies To Generate More Profits

Do you want to generate more profits from your online... Read More

If you Sell a Product, Use Online Marketing, Part 2

When you offer your products via an email campaign to... Read More

10 Explosive Ways To Turbo-Boost Your Sales

1. Design your web site to be a targeted resource... Read More

Website Marketers Enemy No. 1

There comes a time in your efforts to market your... Read More

Heres A Quick and Simple Way To Find Hot Niche Markets

"Here's A Quick and Simple Way To Find Hot... Read More

Internet Marketing and Public Speaking: The Murder Board Practice

I recently posted an article titled "Internet Marketing and Public... Read More

To All Internet Marketers - How To Get My Business

More and more people are realizing that the Internet offers... Read More

9 Pointers for Evaluating a Business Proposal

Finding a business opportunity on the net is easy. But... Read More

The 3 Secrets of High Traffic Sites

It seems to be in vogue these days to downplay... Read More

Creating Multiple Streams Of Income Part 1

One day I was talking to a friend who had... Read More

The 9 WORST Internet Marketing Mistakes

Have you ever wondered how can you possibly figure out... Read More

Visitor Traffic Statistics 101, or, The Who, What, When, Where, Why & How of Web Analytics

As we all know, visitor traffic is crucial to the... Read More

They Didnt Think I Could Earn A Full-Time Income Online, But I Proved Them Wrong!

When I first attempted to make money online I was... Read More

Don?t Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate

Volume-based filtering may be pre-sorting your marketing messages to the... Read More

Three Easy Lessons to Take Your Online Marketing to the Next Level

I just spent the last week in two very different,... Read More

Seven Steps to Starting Your Internet Business

There is no reason to be afraid of creating an... Read More

How to Earn at Least One Dollar for Every Website Visitor

The path toward success in Internet marketing can be a... Read More

Internet Marketing Tips from a 10-Year Old?

Can a 10-year-old teach you anything about Internet marketing? Until... Read More

Viral Marketing: Is Your Website Infected?

Viral?Viruses?Infections?not pleasant subjects for most situations. Unless you're discussing Viral... Read More

Making Your Money Work For You ? And Not The Other Way Around!

Most people spend their entire lives working hard for someone... Read More

Harness the Power of the Internet

Whether you're a service business working to obtain clients, a... Read More

Creating Information Products For Money, Image And Success

There has never been a more exciting and profitable time... Read More

Make Money With A Business Opportunity Online

There are so many business opportunities these days that promise... Read More