My Wacky Test Marketing Experiment Succeeded

In a previous article I recounted engaging in a wacky piece of test marketing ? and now I'd like to provide you with a progress report.

I set up a temporary website with a sales pitch for a product which I had yet to create - and cheekily signed off with a visitor survey request instead of the customary options to purchase.

The questionnaire went like this?

1. Does the sales message tempt you to buy?
2. Would you download the product for evaluation?
3. Would you pay $... for the standard version?
4. Would you pay $... for the deluxe version?
5. Will you subscribe to my newsletter?

Simple but loaded questions coupled to a device for capturing opt-ins.

Did it work?

You betcha!

1. Within 72 hours of submission the web page zoomed to No.1 on Yahoo!, AltaVista and AllTheWeb with corresponding high positioning on Google, MSN, AOL, Ask Jeeves, etc.

2. Completed questionnaire forms flooded in supplying me with what I needed to know before pressing the button on production.

3. Both versions of my new product were generated in 24 hours and the website doctored to include ordering facilities.

Net result:

1. 43 pre-paid downloads on 60 days evaluation.

2. 459 new subscriptions to my newsletter.

So what have I learned from my wacky test marketing?

Just this:

1. Doing what you've always done before doesn't necessarily make it right because rules are there to be broken.

2. Listening to your intuition even when you think it is way off beam sometimes pays off.

You may view the fruits of my idiosyncrasy if you wish at the website featured in the resource box below.

Jim Green is an online enthusiast and bestselling author with an ever-growing string of traditionally published niche non-fiction hard copy titles to his credit. View his test marketing experiment at this website: http://howtobecomefamousonline.howtoprodu cts-xl.com

---

6 Steps to Establish Your Expertise

Like the Internet itself, online marketing resources such as blogs,... Read More

10 Ways to Exceed Your Clients Expectations Every Time!

The following tips are just a few of the things... Read More

Collective Courtesy

I don't know what you are promoting, or what methods... Read More

Dos and Donts for the Internet Marketing Newbie (Part 2)

You are now reading Part 2 of my article the... Read More

Advertising Sucks! Long Live The Web!

How much does an advert in Yellow Pages cost? How... Read More

The First Steps In Ideal Internet Marketing

The first steps in defining your ideal marketing plan determining... Read More

Three Key Steps to Invention Marketing

Ever see a new product and say to yourself, "Why... Read More

What Big Pharma Can Teach You About Niche Marketing

A recent newspaper review of a new book, Selling Sickness,... Read More

7 Tricks for More Holiday Web Sales

"Black Friday" has just passed, marking the traditional start of... Read More

Making Money out of Your First Effort

Have this phrase broken through your life at least once?... Read More

Make Your Internet Marketing Easier With Niche Marketing Keywords

If your home based business depends on niche marketing, keywords... Read More

Networked Markets Are Democratic, Structured Markets Are Republican

Today I was checking out Michelle's A Small Victory. There... Read More

Online Network Marketing 101B - Basic Must Steps to Follow to be a Successful Marketer

In my earlier article, "Online Network Marketing 101A", I wrote... Read More

Internet Marketing Guide

If you are considering launching a website for your business... Read More

Become an Affiliate Later Rather Than Sooner

I attended a presentation a couple of weeks ago given... Read More

Target Practice And The Internet Entrepreneur

Internet marketing, a lot of the time really is hit... Read More

Secrets To Successful Selling Online

What is the secret to selling online? This is a... Read More

FFA Links and Free Classified Ads Dont Work

There are many ways to initiate traffic to your website,... Read More

Do This - and Destroy Your Resale Rights Business!

There's one thing that's sure-fire guaranteed to ruin your profits... Read More

Marketing Your Web Site

Congratulations! Your Web Site is finished! Now what? Your first... Read More

Website Marketing: 10 Smart Tactics To Make Your Online Testimonials More Credible

You know that using testimonials can help persuade your website... Read More

The Internet and Network Marketing

After years of gut wrenching work and stress the home... Read More

Bring Spirit Into Your Online Business

For people who have decided to strike out on their... Read More

A Few Things I?ve Learned About Doing Business On The Internet!

A few things I've learned about doing business on the... Read More

E-Mail Accounts For Your Home Based Business

As a Work at Home Business you need to have... Read More

Reselling Resold Resale Rights

What the heck am I talking about?Let me tell you... Read More

6 Tips To Create Effective Solo Ad That Pulls Results

How many times have you... heard that running solo ads... Read More

Success in On-Line Business

Here is a story of four traders who each started... Read More

The Deadly Sin Of Inaction

"There is difference between knowing the path and walking the... Read More

Marketing Tourism Online, Part One: The Basics

This is part one of an article series which will... Read More

Why Niche Marketing Yields Good Profits

Have you ever been told to find your niche? In... Read More

Overcoming The Fear Factor In Online Sales

No I am not talking about the classic board game,... Read More

Harness the Power of the Internet

Whether you're a service business working to obtain clients, a... Read More