Dealing with Refund Requests ? Internet Marketing

I think we all cringe and dread when we open our mail box and see that dreaded "Refund Request" in the subject line. And I guess we dread it for a number of reasons.

1. We know that that person got the use of our product and didn't have to pay a cent for it (and it can be a disturbing thought but it does happen? some people are just habitual refunders)

2. Advertising isn't cheap and when you've paid to get that customer in it can feel like a beat around the head when you not only refund the money but it often incurs a fee for the refund purchase, so now you've just paid that customer to have your materials

3. Organizing a refund could be time spent better doing other things

The best thing you can do for yourself and your company is to keep a "cool head" about it. Getting all nancy about it even if it is a "habitual refunder" can do more damage for your name in the long run.

I'm sure we're all aware of the statistics of if someone has a bad experience with your business they will tell 11 people about it, if they have a pleasant experience they will only tell 3 people about it.

Well I think those numbers are a little higher on the internet. People have access to forums, emails, websites etc.. etc.. They will take neither pity nor a second thought to run off to these places and give your name a real bashing if you handle the refund request in an unprofessional manner. Once they head to these type places on the internet you can pretty much be assured they will be telling a LOT more then just 11 people. One bad review is all it takes to lose business.

Thankfully most people in the world are "decent" and won't take advantage of you or your company and sometimes the best mind set to have is believing they have a genuine reason for requesting the refund. And sometimes not all business is lost even if someone has "requested a refund", if you've dealt with it professionally and their motives for the refund were of good intentions (maybe that wasn't the product they were interested in) you could still stand a chance doing business with this person down the track with another offer of something that's more suited to them.

© Joanne King - http://www.joesy.com/

Get your Free book on "Affiliate Marketing ? Quick Start Guide" by visiting http://www.joesy.com . You are welcome to reprint this article on your website or send to your mailing list however it may not be edited and the link in this bio must stay active. Cheers =)

---

The Myth of Internet Marketing: aka The Golden Carrot

Why am I so mad I could throw my computer... Read More

Online Marketing And Promotion: 10 Profitable Ways To Recycle Your Content

You may have heard the expression that "content is king".Yes,... Read More

Website Sales: 10 Super-Charged Tactics To Spark Up Your Sales

If your website sales are down and you desire to... Read More

A Simple 8 Step Formula For Testing Your Headlines

I am going to let you in on a secret?... Read More

Website Marketing: 10 Smart Ways To Profit In An Uncertain Economy

When the economy is booming, you may do well in... Read More

Online Advertising Traffic and the First Law of Web Surfing

Hint: don't send send your online advertising traffic to your... Read More

Viral Marketing Strategies

Viral Marketing is allowing people to giveaway and use your... Read More

Breakin It Down

I've recently begun working with individuals one-on-one who are truly... Read More

Milk Your Winners, Drop Your Losers

In my previous article How To Be 100% Sure That... Read More

Weird Sells: Get Noticed on the Internet

What is weird?, well in the 21st century it's getting... Read More

The Forbidden Fruit: Marketing Credit Cards Online

A common question and topic of discussion among Internet marketers... Read More

SEO 101... These Tags Really Do Matter

In search of the coveted search engine traffic? Yes? Then... Read More

Do Your Words Need Protection?

Recently, attending a local event, I found myself chatting with... Read More

Find Your Niche - the Internet Marketers Goldmine

If you haven't heard the word 'niche' being batted around... Read More

Viral Marketing! Are You Missing Out?

Many of you are reading this article because you would... Read More

Single Best Way To Turn Visitors Into Rabid Buyers

Did you know that, on average, only 2% of visitors... Read More

What is Pay Per Call? How does it work?

Pay Per Call is the next wave of advertising on... Read More

Internet Marketing - Advantages and Disadvantages

Everyone seems to be jumping on the internet marketing bandwagon... Read More

Progress to Success

It was supposed to happen in thirty days. Buy the... Read More

Overcoming The Fear Factor In Online Sales

No I am not talking about the classic board game,... Read More

How to Build an Asset Out of Giving Stuff Away for Free

We all do it I guess: give something away for... Read More

Scared Of Creating Your Own Info Product?

Don't be scare off when you hear about product creation... Read More

Finding The Right Internet Marketing Technique For You

Finding the right Internet marketing technique that works best for... Read More

Gas, Air, and Spark - How Internet Marketing is Like a Cars Engine

I've never been much of an automobile mechanic, but about... Read More

To All Internet Marketers - How To Get My Business

More and more people are realizing that the Internet offers... Read More

Googles Own AdSense Tips

Google is at least as interested as you are in... Read More

Seven Marketing Questions You Should Ask Before You Get A 10 Year Old To Build Your Website

Google tells us there are 4 billion websites- almost one... Read More

Constant Change Is The Only Certainty In Online Marketing

This old saying which addresses the variability of the weather... Read More

They Didnt Think I Could Earn A Full-Time Income Online, But I Proved Them Wrong!

When I first attempted to make money online I was... Read More

Make Extra Sales with your P.S. - Internet Marketing

This "little" test I ran was in dedication of Corey... Read More

A Frugal Internet Marketing Strategy That Works!

So you finally created the website that your business or... Read More

Sell Your Product Online

In today's business world, if you're not selling your product... Read More

Ways That You Can Make Money From Your Online Business Model

If you are convinced by now that you wish to... Read More