Do You Market To These Emotions Online?

What can Mother Theresa and Charles Schwab teach you about marketing online.

Certainly these two historical figures saw two vastly different worlds in their lifetimes. Mother Theresa spent hers with the poorest of the poor, while Charles Schwab spent his with the richest of the rich.

But look at these two famous quotes.

"There is more hunger in this world for love and appreciation than for bread" Mother Teresa

"I have yet to find a man, however exalted his station, who did not do better work and put forth greater effort under a spirit of approval than under a spirit of criticism." Charles Schwab

Do you see the underlying thread?

Regardless of who you are selling to, from one end of the social spectrum to the other, and everywhere in between, human beings are looking for appreciation, and approval, above all else.

Show your customers how the use of your product yields a sense of importance, and recognition, or how it helps them avoid embarrassment and indifference, and you will make many more sales than if you simply describe the qualities of your product.

But it takes a certain kind of selling to pull this off.

While your advertising can speak directly about the features of your product, and explain what those features do for your customer, it is much more difficult to transfer emotional meaning with the same directness.

Yet it is the emotions that trigger desire in the buyer. As an advertiser, it is your job to bring those desires that already exist in the buyers mind to the fore. To stir them to life, so to speak. And the best way to do that is through indirection.

By wrapping your sales message up in a story, you give your prospect permission to imagine. You're not telling them how they should feel. They instinctively project themselves into the tale. They can't help themselves. It's what we all learnt to do as little children.

Remember this. Without imagination, there is no desire, and without desire, there is no action.

When someone comes to your website and reads your copy, do they see themselves using your product? Do they see themselves living the results of using it? Even more importantly, do they see others approving of them, and appreciating them for having done so?

That may sound like a strange way of thinking about a product, but let me give you an example of what I'm talking about.

Let's say you're selling a diet plan. How do you use indirection and storytelling to trigger your prospect's desire for it?

You might talk to your overweight potential client like this... ---------------------------------------------------------------------------------------- Imagine yourself walking briskly along a hot, sandy, sun drenched beach. An azure haze hangs over the skyline as the warm wind caresses your bare skin.

As you stride confidently to your favorite spot, your breathing is normal, and your body relaxed. You smile to yourself, knowing you could walk for miles like this without becoming fatigued.

The beach is busy, and as you glance around you catch the eye of someone of the opposite sex. They smile at you, and you smile back. You walk assuredly into the water, and swim a couple of hundred yards out and back with ease. Lying back on your towel you can't help but think?

'Life Has Never Been So Good'

OK, now stop dreaming, and answer this question. Did you have a little trouble seeing yourself in that picture? If so, then take heart.

A slim, sexy figure and abundant self-esteem can now be yours, thanks to the amazingly simple and easy to follow...

------------------------------------------------------------------------------------ ------

Do you see how indirection works? You don't have to come right out and tell your potential client people will appreciate them, and approve of them as a result of what your product can do. You don't have to tell them they'll no longer feel embarrassed by their weight in social situations.

The story does it for you. Now you've got their undivided attention, and a real chance to prove your product is unique and that it works.

Copyright 2005 Daniel Levis

Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies ? From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier.

Let the legendary Robert Collier show you how to write words that sell...Visit the below site & get 3 FREE Chapters! http://www.Advertising-Online -Strategies.com/ad-strategies.html

---

Finding The Right Internet Marketing Technique For You

Finding the right Internet marketing technique that works best for... Read More

Using Autoresponders In Your Online Business

Autoresponders return previously stored messages or sets of messages in... Read More

The New Marketing Landscape

Many of us in the marketing services and/or agency business... Read More

In Depth Analysis of a Successful Niche Product

The product is about teaching your parrot how to talk.... Read More

What a Billionaire Balloonist Taught Me About Internet Marketing

Billionaire Richard Branson, the entrepreneur behind the Virgin brand, is... Read More

5 Sure Fire Ways To Send Visitors Away For Good

Way No. 1 - Clog Up Their Internet ConnectionImagine it.... Read More

Profiting From the Online Business: Tips to Boost Your Sales

Creating a lucrative online business is not an easy task.... Read More

9 Secrets to Kick Your Internet Marketing Efforts into Overdrive

Let's face it, most of us know the basics of... Read More

Internet Marketing Help

If you're looking for Internet marketing help you've come to... Read More

Marketing on the Internet: Legal Rules of the Road

The Internet is connecting advertisers and marketers to customers from... Read More

The 13 Key Success Factors Of A Well-Executed Joint Venture

1. Product or Service That Sells WellYou want to find... Read More

Internet Marketing: 10 Killer Internet Marketing Tips To Multiply Your Sales

Hello, do you feel low because sales at your website... Read More

My Secret To Selling More Big Ticket Items

Many aspiring Internet marketers hear all of the talk about... Read More

How You Can Acquire Exclusive Rights To Products; Part 2 of 2

The steps to gaining exclusive rightsYou will need to give... Read More

Making Money out of Your First Effort

Have this phrase broken through your life at least once?... Read More

The Yin & Yang of Internet Marketing

Westerners believe opposites flow in a natural cycle always replacing... Read More

Using Ad Boards in Your Marketing Campaigns

Are free advertising boards a waste of time?Not if you... Read More

Avoid The Sharks

They hang around your web site. Not buying, just lurking.... Read More

Do You Really BELIEVE You Have What It Takes To Make Your Website A Success?

Last week, on a cold, dark Friday night I stood... Read More

5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face

I bet you can't tell me... the single biggest problem... Read More

Idiotic Marketers Who Waste Time Should be Shot

Ok, that's a little harsh for a title but you... Read More

Why Your Internet Business is Like the Stock Market

As savvy stock market investors know, chasing after the one... Read More

3 Highly Effective Strategies To Power Up Your Business in 2005

Whatever your business resolutions may be for this year, you... Read More

What You Wont Learn In Business School

What You Won't Learn in Business School----------------------------------------We all know the... Read More

Internet And Network Marketing

How do you start a business on the net? Well,... Read More

This Here Web Aint Big Enough For Both Of Us! Can You Corner Web Market Share With Negative Action

If you're a fan of Western movies I'm sure you've... Read More

10 Ways to Exceed Your Clients Expectations Every Time!

The following tips are just a few of the things... Read More

How to Put Your Bookmark on Top Every Time

Do web surfers really bookmark websites anymore? A good friend... Read More

Creative Offline Website Marketing Techniques

Although the vast majority of website traffic is the direct... Read More

How To Create an Offer Your Buyers Will Love

With the creation of the Internet, it has become easier... Read More

A Frugal Internet Marketing Strategy That Works!

So you finally created the website that your business or... Read More

Internet Promotion - Advantages and Disadvantages

The emergence of globalise trade, increase in foreign investment and... Read More

Online Marketing: Math or Myth?

The numbers are supposed to be big in online marketing,... Read More