Joint ventures are partnerships in which two or more businesses join forces to work together in promoting each other's business. Both parties agree to endorse each others service or products on their website, in their newsletters or mailings.
Webmasters that participate in joint ventures look for targeted markets (businesses that are in close relationship to theirs). The concept here is to create a business partnership with someone who has the same type of customer base as you have. This ensures that the other businesses audience will have an interest in your service or products.
Internet marketers participate in joint ventures to gain added exposure to their products or services. They recognize this marketing technique as an excellent way to grow their online business. In fact, there are some marketers who claim that this is the easiest and fastest way to make additional income.
Some of the benefits for this type of cross promotion are:
Easy to set up, most webmasters or publishers are very open to a joint venture partnership.
This is a very targeted form of marketing, so you capture a selective audience.
Increase your income potential and profit margins dramatically.
Depending on the type of joint venture, most cost you nothing.
People have a tendency to respond better to endorsements, rather than buying a product outright.
Build credibility from other successful marketers and establish new business relationships.
You can endorse products on your website or newsletter and receive a percentage of the sale.
If you are doing a joint venture in ones newsletter, you are not paying for the ad, shipping or printing.
When you do a joint venture on other business websites, you are gaining link popularity.
To Form A Joint Venture:
Look for businesses that have established solid relationships with their subscribers, mail list, customers, etc.
Below is a list of a few ways to form a joint venture:
1.) A good place to start is to try networking in discussion groups/forums. This is a great way to get your name out there and get recognized as a major player. You can build relationships with other business associates and learn about their business and what they offer.
2.) Ezine (Newsletter) directories are another great resource to finding joint venture partnerships. Most newsletter publishers will welcome the opportunity of a joint venture providing it coincides with their business and your approach is professional.
3.) You can also perform a search with the major search engines to find potential joint ventures. Just implement your targeted keywords and visit the websites. When you find ones that you would consider, look for the contact information for the Webmaster and contact them.
4.) You can search for sites that promote link exchanges, cross promotion forums and ezine exchanges. Many of these types of sites are interested in joint venture partnerships.
Key Points:
When searching for a joint venture, capture as much contact information as possible, including the phone number if given.
Be professional and precise when sending your proposal; always check for any misspellings or grammar errors.
After you have formed a joint venture and worked out all the details, its good business sense to build on your new relationship.
Always make sure that the products your partner will be promoting for you are all in working order.
Pay your partner the proper commission that you both agreed upon and that he/she gets paid on time.
Always treat your business partner with respect and professionalism, be honest and upfront at all times. Remember in a joint venture you are instilling trust with one another. If you agree to promote your partner's products or service, make sure you follow through on your commitment.
Final Note:
As the above paragraphs may seem like it pertains to you, keep in mind, this is a two way street. You should always expect the same from your business partner, anything less than that you should look elsewhere.
John Kovacs is the CEO and founder of "A Home Business Opportunity". His website mainly focuses on supplying free marketing tips, resources and support for home startup businesses and Internet marketing. To get a step-by-step guide in building an online business, visit http://www.ahomebusinessopportunity.net
It happened twice during the same week. All I wanted... Read More
Remember that leaders spend more money on learning and growing,... Read More
Most people that I know who are, or have been... Read More
Everyone has heard about viral marketing but what is it... Read More
Viral marketing is probably the number one method for generating... Read More
Hello, do you feel low because sales at your website... Read More
A synopsis of Philippa Gamse's Presentation to the National Speakers... Read More
When you first make a decision to start an Internet... Read More
The online world is constantly evolving. You may be thinking... Read More
What happened on your website yesterday? What about last week... Read More
Finding a business opportunity on the net is easy. But... Read More
In this article I will discuss how important is it... Read More
The use of free, relevant and meaningful content can single... Read More
How low can one get? The number of encounters I... Read More
Are you considering working from home. I have been self-teaching... Read More
You've heard that cliché over and over I'm sure, but... Read More
Niche marketing enthusiast...I'm about to tell you a short story.... Read More
Perhaps the online community today is not so different from... Read More
Everyone is talking about blogs these days as the magic... Read More
Google is at least as interested as you are in... Read More
Joint Ventures (JVs) are one of the most powerfull techniques... Read More
Many people throughout the life of online marketing have utilized... Read More
The following strategies are used every day to boost sales... Read More
Many people are downright frustrated.And when you look at their... Read More
1. Design your web site to be a targeted resource... Read More
The average person today is exposed to a never-ending deluge... Read More
Did you recently buy your first computer and just started... Read More
We're going to talk about one of those issues that... Read More
Do you want to spark up sales at your website?If... Read More
During your search, you may encounter free demographic data. If... Read More
A Internet marketing plan provides you with a way to... Read More
During a saxophone lesson the other day I realized how... Read More
If you desire to heat up your sales online, then... Read More
I remember back in the 1980s (history for many of... Read More
There are many ways for you to do effective Internet... Read More
The following 3 secrets revolutionized my life. For years I... Read More
There are thousands of web sites, books, CD-ROM's, cassette tapes... Read More
Did that headline grab your attention?I have experimented with many... Read More
Basic IdeaAround the world, companies spend over $250 billion dollars... Read More
One day I was talking to a friend who had... Read More
With the advent of the technology age, the Internet has... Read More
I discovered a free service online, that allows me to... Read More
Attitude is a key part of each of us. A... Read More
How many times have you... heard that running solo ads... Read More
This old saying which addresses the variability of the weather... Read More
I, myself, being an internet marketing "newbie" (endearing term used... Read More
Whether you are a small company or a larger corporation... Read More
For the last several months I've been collecting and organizing... Read More
If you could get your prospective customers nodding their heads... Read More
My wife laughs every time she sees me doing it.At... Read More
Being successful at Internet marketing does require doing the right... Read More
Often times on message boards you'll see several reps from... Read More
"For which one of you, when he wants to build... Read More
Link exchange is one of the many Internet marketing strategies... Read More
Who would have thought that a TV network dedicated to... Read More
So you have a website that has been a white... Read More
Starting a business is a huge, but rewarding, task to... Read More
You're motivated to run your own business, aren't you?If you're... Read More
Your Enterprise Won't Survive Unless People Find ItWhether you're a... Read More
Many great website concepts are developed, launched... and then flop!... Read More
I started as an internet marketer, like I am sure... Read More
I don't know what you are promoting, or what methods... Read More
If your website sales are down and you desire to... Read More
Instant Messaging is rapidly becoming accepted in the business community... Read More
If you are considering launching a website for your business... Read More
If your home based business depends on niche marketing, keywords... Read More
Internet Marketing |