Offline Marketing for Online Home Based Businesses

When it comes to marketing your web site, most home business owners use banners, link exchanges, different search engines, newsletters, forums, ezines, free and paid classifieds. However, a good home based business must also consider offline marketing strategies as well and how to use them in order to generate more business. Remember, that simply because your business is online does not mean you are restricted to simply advertising online. There are millions of people that are not online enough to actually see your offer and will respond better to other methods.

First of all, the most important tip for offline promotion of your web page is your URL. You want your URL to be easily remembered, so it is important to be creative when creating your URL. Then, when you have decided on the perfect, catchy URL, it is even more important to make sure that it is distributed in the offline world. There are many ways to do this. One, your URL should be on all stationary, invoices, and all written communication should have your URL, even on the back of envelopes you use to pay bills. This is important because the more people see your URL the more likely they will be to remember it.

Many people create billboards that have a large URL and nothing else, this creates curiosity and people will often times go and check it out just to ease their inquisitiveness. Also, large business magnets for the side of your vehicle is a good idea because they can easily list the web page address, plus any other information, and can easily be changed if there is a change to your business.

Television and radio are also options that can be used to promote your web site offline. Many people are under the impression that advertising on these mediums can be incredibly expensive, and while they can, they can also be inexpensive. Talk to your local cable channels and local radio stations to get the word out that way, especially if your service or product is focused on a particular market. For instance, if your web page hosts real estate listings in Arizona, you will want to advertise on local Arizona channels and radio stations. Advertising this way significantly reduces the price and gets the word out to many individuals.

Also, contact your local newspaper and let the business editor know you have a new business and web site and what you offer. Frequently, local newspapers are interested in featuring local business people and their accomplishments. This is free advertising and should always be employed.

When considering marketing your web site and offline promotion strategies, be creative and constantly thinking of new ways you can get the word out. Often times, the more creatively you advertise the more likely people will check out your site just to see what it is. In this case, you will want to make sure you have a great site that will keep visitors there and influence them to buy. By the way, don't forget to have lots of business cards. The use of business cards is another useful way to market your online business offline.

Paul Jesse is a retired government worker turned Internet Marketer. For work at home resources visit his website at http://www.sheamarketing.com

---

The Secret Of Discovering Your Own Profitable Passion

Many people have stated that they would like to create... Read More

Tracking & Troubleshooting for Increased Sales

So many times, online business owners are confused about where... Read More

Website Marketing: 10 Smart Ways To Profit In An Uncertain Economy

When the economy is booming, you may do well in... Read More

How Your Hobbies Can Help You With Your Business

Everyone has a hobby or interest that they have a... Read More

How To Let Your Customers Search For YOU! ? Part 3

Thank you for stopping by part 3 of the article... Read More

6 Proven Steps To Internet Marketing Success

There is a misconception that you can come online set... Read More

How to Start a Successful Import Business Using the Internet

The Internet has opened up a whole new era of... Read More

Dos and Donts for the Internet Marketing Newbie (Part 2)

You are now reading Part 2 of my article the... Read More

Candy Jar Marketing

What is one of the main keys to a successful... Read More

Trust, the Key to Success

Not everyone is comfortable putting their personal information online. It... Read More

What is So Exciting about Money and the Internet?

I believe it is a principle of human nature that... Read More

Want To Make Money Online? You Need To Sell What People Are Buying

For several years now, enterprising individuals like you have been... Read More

Generating Sales with Lead Generation and Online Marketing Tools

One of the best projects to undertake as an online... Read More

What Does It Take To Become An Internet Marketer?

I have heard many people say all it takes to... Read More

9 Pointers for Evaluating a Business Proposal

Finding a business opportunity on the net is easy. But... Read More

Drive Tons Of Traffic To Your Web Site

If you've got a web site then one of your... Read More

10 Psychological Desires To Insert Into Your Ad

1. Most people like surprises because it's a change of... Read More

Internet Marketing Online: Secret To Gain An Advantage Over Your Competition By Using Bartering

If you've a business, you must always keep an eye... Read More

Online Network Marketing 101B - Basic Must Steps to Follow to be a Successful Marketer

In my earlier article, "Online Network Marketing 101A", I wrote... Read More

Internet Marketing Online: How To Help Yourself By Helping Others

If you want to go far in business, and be... Read More

Free Demographics or Updated Data?

During your search, you may encounter free demographic data. If... Read More

Marketing Gurus: Do You Need One?

Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More

The 2 Best-kept Secrets Of The Internet

It's a difficult creating a website that brings you business.... Read More

How To Increase Your Online Sales Anytime

Hold a discount sale on your web site. Use the... Read More

Choosing Effective Programs for Your Internet Marketing Plan

Objectives, strategies, and tactics (i.e. programs or action plans) -... Read More

Internet: The Darling Of Business

Internet has become indispensable in our lives. It has become... Read More

The e-Marketing Plan - Brief Overview and Working Scheme

I. Summary of a marketing planThe marketing planning (concretized in... Read More

Words That Sell - Internet Marketing

Choosing your words will be the ultimate make or break... Read More

The 2 Step Lead Generation Machine

Cold calling doesn't work, it's no fun and often you... Read More

If It Sounds Too Good To Be True

You've heard that cliché over and over I'm sure, but... Read More

Reap Incredible Profit with This Simple Strategy

Why is it some people are incredibly successful at utilizing... Read More

5 Things Every Internet Marketer Must Learn From Mail Order To Increase Their Profits Now!

Understanding that the Internet is another vehicle for direct response... Read More

URLs Everywhere

Your URL (www) should be everywhere and more. I know... Read More