Profitable Online Marketing - Guaranteed!

When you boil it right down, there are really only three things that you need to do exceedingly well to market your business effectively online, and you should think of all three simultaneously with each new advertising campaign you entertain.

And they are,

Obtaining an Opportunity to Sell ? Lead generation, driving traffic to your web site.

Closing the Sale ? The sales presentation, online sales copy & order page etc., to close the sale.

Following Up on Your Maybes ? Follow up call, opt-in email, offline newsletter, mailing list etc. Think of your market as an orchard, with some ripe & ready plums, and many more green ones. Pick the ripe ones yes, but be sure to irrigate & fertilize the soil, prune & bug spray the trees with care, and nurture the fruit along.

Mastering all three of these activities is critically important to the profitability of your advertising campaigns, and online marketing in general.

But when you're starting a new venture, which one do you master first?

In my experience, the overwhelming tendency is to start at the beginning. That is, spending maximum time & effort attracting traffic.

Unfortunately, this all to common approach often results in failure.

Frequently, those that go this route never really get off the ground, because they can't turn a profit. They invariably discover, after spending boatloads of cash, that some of the estimates they made in their online marketing business plan were off the mark.

Speaking of getting off the ground, allow me relate a story to illustrate my point.

I'm betting you all know the story of Orville & Wilbur Wright. They went down in history as the first human beings to really fly. But how many people remember Dr. Samuel Pierpont Langley?

In 1896 the Wright Brothers, and Langley were engaged in a fierce competition.

Who would be first to conquer the skies?

Langley, a distinguished scholar and secretary of the Smithsonian institute was the clear favorite. He had already achieved impressive unmanned flight over the Potomac River with his steam powered Aerodrome No. 6.

Based on this success, Langley was able to raise $100,000 in funding, and set out to develop an extraordinary radial-cylinder internal combustion engine that would produce an astonishing 52 horsepower. In his estimation, capable of powering an aerodrome large enough for manned flight.

The Wright Brothers, by contrast were convinced that the secret to success lay in their ability to control the aircraft, once in flight. They therefore spent their time experimenting with gliders over the forgiving sands of Kitty Hawk.

For several seasons they worked on manipulating the wings, nose, and tail of the aircraft, so as to allow the operator to actively control it.

Wilbur, who most often piloted, suffered a multitude of minor cuts and bruises. But on each successive trial, much was learnt.

On October 7, 1903, it looked like the Wright's had lost, as Langley made ready his first manned launch. Langley's plane would go from a dead stop to the 60 m.p.h. flying speed in only 70 feet.

But the stress of the catapult launch proved greater than the flimsy wood-and-fabric airplane could stand, and the front wing was badly damaged on take off.

The nose heavy Aerodrome "A" then plunged into the Potomac.

A reporter who witnessed the event claimed it flew "like a handful of mortar".

Things went even worse during the second launch of December 9, 1903, where the rear wing and tail completely collapsed during launch.

Langley had succeeded in burning through almost all of his $100,000 in capital.

Just 8 days after Langley's spectacular failure, a sturdy, well designed craft, powered by a tiny 8 horse power engine, costing about $1,000, struggled into the air at Kitty Hawk, defining for all time the moment when humankind, mastered the skies.

Langley died in 1906 after a series of strokes, a broken and disappointed man.

"What on Earth Does Flying Wooden Airplanes Have to Do With Marketing My Business?"

The moral of the story is this.

Test, test, and retest your prime online marketing value proposition to be sure it converts customers, BEFORE committing yourself to major capital outlays, and the start of your advertising campaign.

Will your site, or sales presentation, or direct mail piece convert a high enough percentage of prospects into customers to make that advertising campaign profitable?

Like the Wright brothers, who focused on control, versus brute force, you will dramatically improve your chances of online marketing success, if you make the development of a persuasive, & compelling closing pitch, your number 1 priority.

TESTED, to bring home the bacon! Don't even consider launching your production advertising campaigns until this is done.

And then, BRING ON THE TRAFFIC!

It's all about your ability to control, influence and motivate the minds of your prospects, once you've attracted them to your website. Just the way the Wright brothers were able to manipulate the wings, rudder, and nose of the aircraft.

Copyright 2005 Daniel Levis

Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies ? From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier.

Let the legendary Robert Collier show you how to write words that sell... Visit the below site & get 3 FREE Chapters!

http://www.Advertising-Online -Strategies.com/ad-strategies.html

---

Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note

Writing and Submitting Articles is More about Psychology than Writing... Read More

The Budget Webmasters Guide to Increased Credibility - Part One

Hey, I just noticed something. I've been sitting here filling... Read More

The Seven Tips That Ensure Your Success Online

Whether you are now looking for opportunities to start your... Read More

Internet Marketing

What is Internet Marketing?Internet Marketing is application of Internet and... Read More

How SPAM Sells Sex, Greed, and Survival

The unsolicited email people react to most is what yells... Read More

How To Create An Automated Income Producer

One of my favorite net marketing tasks is creating a... Read More

The Truth About Info Business

Let me save you, at least, several hundreds of dollars... Read More

Magic Of Direct Response Website

For a web site to make the most money it... Read More

Local Search Makes Your Business a Big Fish in Your Local Community

The Internet Contains Billions of Website Pages - All Clamoring... Read More

Niche Marketing - The Way to Succeed Online

If you think that all money to be made online... Read More

A World Outside The US

With the exception of myself and a small handful of... Read More

3 Simple Ways to Harness the Concept of the Free Offer for Internet Marketing

One of the reason why the concept of free stuff... Read More

To Survey Or Not To Survey

I have learned over the years that when it comes... Read More

The Secret To Having A Successful Online Business

For three years in Internet Marketing, I've tried to find... Read More

Maintaining The Focus For Success In Online Business

Maintaining Focus is important for success in online business. One... Read More

Online Sales: 10 Heavy Duty Tactics To Sky-Rocket Your Online Sales

Here are the 10 heavy duty online sales tactics that... Read More

Arrgh. . .Those Stupid Internet Marketing Cliches Are True!

If you have read any internet marketing resource ever created,... Read More

Rocket Your Online Business into the Stratosphere with Captured Leads!

NO matter what business you are trying to build online,... Read More

Chasing New Business?

As well you should. New business is what makes the... Read More

I Was at the Point of Giving Up With My Website - Then Something Wonderful Happened!

This wasn't meant to sound like one of those "rags... Read More

The Secret Of Discovering Your Own Profitable Passion

Many people have stated that they would like to create... Read More

3 Quick and Easy Steps to Earn Money Online!

Do you own a web site that is continually failing... Read More

How to Choose an Internet Marketing Strategy on a Shoestring Budget

An Internet marketing strategy is important if you plan on... Read More

Choosing Effective Programs for Your Internet Marketing Plan

Objectives, strategies, and tactics (i.e. programs or action plans) -... Read More

3 Link Exchange Methods

Link exchange is one of the many Internet marketing strategies... Read More

Road Map to Internet Marketing Success

Today, the internet has become part of our life. We... Read More

Single Best Way To Turn Visitors Into Rabid Buyers

Did you know that, on average, only 2% of visitors... Read More

El Marketing, Das Marketing, Le Marketing

While reviewing site stats, I noticed 18 foreign countries as... Read More

Free Marketing = Effective Marketing

According to Google.com there are over three billion web pages... Read More

Persistence Pays ? Sweet Rewards of Dogged Marketing

No doubt, online marketing is the fastest way to get... Read More

7 Tricks for More Holiday Web Sales

"Black Friday" has just passed, marking the traditional start of... Read More

Six Little Used Online Marketing Strategies

1. Utilize Your KnowledgeDo you have extensive knowledge in a... Read More

Triple Your Profits Easily With The Right USP

Convinced you have a fantastic idea for your online business... Read More