Book Yourself Solid Key #4: Produce A Powerful Personal Brand That Sets You Apart

Copyright 2005 Michael Port & Associates LLC

Would you rather be a big fish in a little pond or a little fish in a big pond? No matter which pond you want to swim in? you're still going to have to become known for one thing if you want to get your trunks wet! The most successful professionals master one domain (the little pond) and then they go on to tackle bigger things.

Some people fear niches because they think it will limit their success or potential. That could not be farther from the truth. If you want to create a thriving business you must develop a personal brand that highlights two things:

1. Your "WHO and DO WHAT" statement

2. Your "call to action"

This dual purpose message communicates your offerings on two distinct and essential levels. Your "WHO and DO WHAT" statement tells people who you help and what you help them do. Mine is "I help service professionals book themselves solid." Your "call to action" connects you to the people you're meant to reach. It's the reason you do what you do ? your purpose. I'm the "guy to call when you're tired of thinking small."

So first off, tell potential clients who else you've helped in similar situations and how you did it. Remember you aren't the only one who can help them. Your competition may have a similar (or even the same) "WHO and DO WHAT" statement. Clients decide to hire you once they understand your "WHO and DO WHAT" statement and emotionally connect with your "call to action."

WRITTEN EXERCISE:

What is your "WHO and DO WHAT" statement? ________________________________________________

What is your "call to action"?

________________________________________________

Find your niche and create a personal branding message that tells everyone what you can do to help them ("WHO and DO WHAT") and what it's like to be around you ("call to action"). Then go bravely forward? splish, splash and boldly express what you are known for!

Stayed tuned for Key #5

Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you're tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.

---

Celebrating A Decade Of Online Marketing

Yes, it has been ten successful years of online marketing... Read More

Internet Marketing - You Have to Give a Little to Make a Little

Internet marketing by definition is "the use of the Internet... Read More

What Can Make You A Fantastic Internet Marketeer?

You've probably know many answers to this question: a good... Read More

Persistence Pays ? Sweet Rewards of Dogged Marketing

No doubt, online marketing is the fastest way to get... Read More

How to Make Money from Your Website Using Advertising

You have managed to get your website to that magical... Read More

The Essentials of Free Internet Marketing

Given a solid product, a well-developed Web site, and a... Read More

Drive Tons Of Traffic To Your Web Site

If you've got a web site then one of your... Read More

Internet Marketing: 10 Killer Internet Marketing Tips To Multiply Your Sales

Hello, do you feel low because sales at your website... Read More

Catapult Your Marketing Success With Joint Ventures

There are many ways to make money on the internet.... Read More

The Deadly Itch!

It is a story about Manku, a blind man who... Read More

Free Content -- or Forbidden Fruit?

Dear Cathy:I just found an interesting article on someone else's... Read More

Website Sales: 10 Stimulating Words That Make People Buy

There are certain mesmerizing words that when used effectively can... Read More

Seven Marketing Questions You Should Ask Before You Get A 10 Year Old To Build Your Website

Google tells us there are 4 billion websites- almost one... Read More

Visibility Equates to Higher Profits

One of the greatest challenges businesses face is how to... Read More

Does Your Internet Marketing Pull?

"Pull Marketing" has always been, and will continue to be... Read More

How to Make Money with Your Own Internet Business

Many people fail to realize how they can really make... Read More

3 Ways In Which You Can Kick Butt With Low Cost Advertising

If you are new to the Internet Marketing arena, or... Read More

How to Hit the Target for Your Internet Marketing Through 5 Self Help Questions

Recently, I stumbled upon a simple way to hit the... Read More

5 Things More Important to Internet Buyers than WHAT Youre Selling II

Web commerce is all about courtship, not salesmanship. In life,... Read More

Internet Marketing for Dummies!

There are many people every day jumping into the online... Read More

Information - The Art Of Selling

Money may well make the world go round, but facts,... Read More

Did You Say Free?!

There are books and web sites for the translation of... Read More

Dont Baffle Me - Talk to Me

Congratulations, all you Internet marketing people you. You now command... Read More

Finding The Right Internet Marketing Technique For You

Finding the right Internet marketing technique that works best for... Read More

How To Top The Medal Tables With Your Website

The Olympic motto is "Citius, Altius, Fortius" meaning "Swifter, Higher,... Read More

Marketing Rapport - 3 Tips!

Establishing & maintaining rapport with your online audience is perhaps... Read More

My 7-Step Secret Formula For Cashing In On Content!

Copyright 2005 Kurma GroupContent, content, content - everybody's talking about... Read More

How To Make Money Online

Catch the cash on the net?in more ways than one.Thousands... Read More

5 Easy Ways to Establish Your Brand Online

The Internet is a practical and accessible tool to build... Read More

What The Internet Marketing Gurus Are Doing That You Are Not

Do you want to join the well known gurus like... Read More

How Internet Marketeres Can Create Their Own Powerful Niche... Even In an Over-Crowded Industry!

For some reason, people who look to the internet to... Read More

I Finally Figured It Out - The Largest Stumbling-Block To Online Success

We're going to talk about one of those issues that... Read More

The Secret To Having A Successful Online Business

For three years in Internet Marketing, I've tried to find... Read More