Book Yourself Solid Key #4: Produce A Powerful Personal Brand That Sets You Apart

Copyright 2005 Michael Port & Associates LLC

Would you rather be a big fish in a little pond or a little fish in a big pond? No matter which pond you want to swim in? you're still going to have to become known for one thing if you want to get your trunks wet! The most successful professionals master one domain (the little pond) and then they go on to tackle bigger things.

Some people fear niches because they think it will limit their success or potential. That could not be farther from the truth. If you want to create a thriving business you must develop a personal brand that highlights two things:

1. Your "WHO and DO WHAT" statement

2. Your "call to action"

This dual purpose message communicates your offerings on two distinct and essential levels. Your "WHO and DO WHAT" statement tells people who you help and what you help them do. Mine is "I help service professionals book themselves solid." Your "call to action" connects you to the people you're meant to reach. It's the reason you do what you do ? your purpose. I'm the "guy to call when you're tired of thinking small."

So first off, tell potential clients who else you've helped in similar situations and how you did it. Remember you aren't the only one who can help them. Your competition may have a similar (or even the same) "WHO and DO WHAT" statement. Clients decide to hire you once they understand your "WHO and DO WHAT" statement and emotionally connect with your "call to action."

WRITTEN EXERCISE:

What is your "WHO and DO WHAT" statement? ________________________________________________

What is your "call to action"?

________________________________________________

Find your niche and create a personal branding message that tells everyone what you can do to help them ("WHO and DO WHAT") and what it's like to be around you ("call to action"). Then go bravely forward? splish, splash and boldly express what you are known for!

Stayed tuned for Key #5

Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you're tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.

---

How You Can Make Your Ad Command Attention

There are lots of ads for lots of product out... Read More

How to get an Internet Marketing Education Without Spending a Nickel

Do you want to create a passive income? Are you... Read More

How to Make Money with Your Own Internet Business

Many people fail to realize how they can really make... Read More

Niche Marketing: Finding JV Partners

Joint Ventures (JVs) are one of the most powerfull techniques... Read More

What Businesses are Succeeding on the Net?

The most basic question any Internet business owner will have... Read More

How Quality Content Will Increase Your Traffic and Sales

Are you aware of how vitally important and valuable CONTENT... Read More

If You Build It They Will Come - Not Without Web Marketing!

I'm sure everybody has received an email from a company... Read More

Book Yourself Solid, 7 Keys To Getting More Clients Than You Can Handle Even If You Hate Marketing

If you haven't already heard the buzz, Michael Port is... Read More

Dont Tell Me What I Cant Do!

Have you ever watched ABC's hit TV show Lost? My... Read More

Make Sure That Your Dot-Com Doesnt Become The Next Dot-Bomb!

Late last night I turned on my television and discovered... Read More

Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases

There's a very lucrative "marketing formula" to targeting prospects on... Read More

10 Amplifying Ways To Turn Up Your Sales Volume

1. Make your potential customers forget about the competition. Just... Read More

Internet Marketing Is No Big Secret

You Do Not Need To Be An Internet Marketing Guru... Read More

What Not To Do?

As the Internet grows in popularity and importance, the quality... Read More

Marketing Your Business - How Do I Adapt To The Internet?

The way we do business is changing rapidly. From VOIP,... Read More

How to Make Money from Your Website Using Advertising

You have managed to get your website to that magical... Read More

9 Secrets to Kick Your Internet Marketing Efforts into Overdrive

Let's face it, most of us know the basics of... Read More

Benefit By Helping Others Plus How To Create Urgency So People Buy Now

Many people don't have the time or skills to write... Read More

Top 3 Free Marketing Techniques

If you have zero budget then this is the article... Read More

Yahoo Search Marketing: Is an Effective Online Marketing Tool

Yahoo! manages to utilize its huge network of websites and... Read More

Find Your Niche - The Internet Marketers Goldmine

If you haven't heard the word 'niche' being batted around... Read More

Marketing Rapport - 3 Tips!

Establishing & maintaining rapport with your online audience is perhaps... Read More

Income Producing Tasks and The Fluff!

Think about everything you can do in your business that... Read More

Five Top Tips For A Prosperous 2004

According to many market forecasts, 2004 is likely to be... Read More

How To Be A Web Entrepreneur With No Capital

With the advent of the technology age, the Internet has... Read More

Selling to Sellers - Utterly Stupid Idea or Not Quite?

The list of promotional tools and resources available to online... Read More

Online Sales: 10 Heavy Duty Tactics To Sky-Rocket Your Online Sales

Here are the 10 heavy duty online sales tactics that... Read More

Niche Marketing: Broker Your Way To Profits

If you haven't started your own niche business yet because... Read More

Do You Even Realize What Youre Promoting?!

Now, I'm a firm believer in knowing what you're getting... Read More

7 Ways to Become an Obvious Expert in Your Field

Obvious Experts enjoy a compelling advantage over their competition; they're... Read More

If you Sell a Product, Use Online Marketing, Part 1

When you offer your products via an email campaign to... Read More

Building Consumer Confidence Builds Sales

Many small online business owners have yet to understand the... Read More

Website Marketing: 10 Smart Ways To Profit In An Uncertain Economy

When the economy is booming, you may do well in... Read More