The Numbers Dont Lie!

It's true. They don't.

That's why you should look at the numbers whenever you're searching for answers.

Let me explain...

A lot of times, I'll start cruisin' the forums and I'll notice folks saying their web sites aren't selling.

They'll complain, "I've had my site up for six months and have only sold four ebooks. This blows."

They're right. That *does* blow.

I'm not gonna go into all the things they should be testing and tweaking. You've heard it a thousand times and I'm not in the mood to regurgitate it.

Instead, I'm gonna simply list a process you should be following if you're trying to sell something from a mini site.

Step by step. With a running example to drive the point home.

Step #1: Define success

Let's say you want to sell 100 copies of your ebook, "Sitting On Your Bum For Fun And Profit."

If you sell 101 copies this month, you win. If you sell 99 copies, you lose. Simple as that.

That's why we define success. So, we can get rid of the flighty "we almost made the goal" crap. You either make it or you don't.

100 copies is the "line in the sand."

Step #2: Know your conversion ratios

You get 1,000 unique visitors from Overture. You sell 8 copies of "Sitting On Your Bum For Fun And Profit."

What's your conversion ratio?

It's 0.8%.

Let's be honest. That ain't so good. But, if you're happy with it, your job just got easier. All you have to do is drive a tidal wave of traffic to your site.

Step #3: Do the math

Here's what you know...

• You want to sell 100 copies of "Sitting On Your Bum..." each month.

• You can sell 8 copies for every 1,000 unique visitors.

• You need 12,500 visitors to move 100 copies.

Can you make money? Depends.

How much are those 12,500 visitors costing you? Let's say you're paying 10 cents per visitor. That means $1,250.

And how much are you selling your ebook for? Let's say $29. 100 copies puts $2,900 in your pocket.

Now, subtract the amount you shelled out for traffic and you're left with $1,650.

Sounds good, right? Trust me. It ain't that good. You could be doing a lot better.

But, I'll leave that for another article.

Run Your Affiliate Product Promotion Numbers

You need to do this for the affiliate products you promote, too.

Know your numbers.

Define your barometer for success. This is your "line in the sand."

Figure out your conversion ratio.

Do the math.

For example, let's say I send 1,000 people to Michael Green's "Create And Sell Products Online" site...

---> http://www.damonz.com/green/

My goal is to turn 2.75% of that traffic into buyers. Or, at least put that traffic in the buying mood so that *Michael* can convert 'em.

30 people end up buying his toolkit. That's a conversion ratio of 3%.

WooHOO! I beat my goal.

What about my numbers?

I know my profit on Michael's toolkit. I know how much cash it'll take to get 1,000 people to his site. And I know what percentage of those folks I can turn into buyers.

That's all I need to know to build an income stream that keeps chuggin' along.

The rest is simple...

Go buy traffic. Send that traffic to Michael. Watch him convert 3% of that traffic to buyers.

Remember, the numbers don't lie!

Thanks for reading and have a great week!

Damon G. Zahariades
http://www.WebBusinessToday.com

Copyright (c) Damon G. Zahariades. All rights reserved.

About The Author

Damon G. Zahariades is a recognized expert in info-product creation and author of the critically-acclaimed e-book, "The Special Report Bible." He will show you, step-by-step, how to create highly-profitable Special Reports. To find out more, visit today! ===> http://www.ReportSecrets.com

---

Avoid Marketing Stagnation Using 3 Basic Methods

You joined an online marketing program, placed some ads, and... Read More

Google Sitemaps ? A New Free Google Tool

Google has released another valuable. The tool, "Sitemaps", allows you... Read More

Researching For Niche Markets

When it comes to researching for niche markets, many people... Read More

Seven Marketing Questions You Should Ask Before You Get A 10 Year Old To Build Your Website

Google tells us there are 4 billion websites- almost one... Read More

The Most Valuable Asset in Marketing - Do YOU have It?

The single most important attribute for a successful Network Marketer... Read More

New Product Launch Checklist

Launching a new product or service is an exciting time... Read More

Book Yourself Solid, 7 Keys To Getting More Clients Than You Can Handle Even If You Hate Marketing

If you haven't already heard the buzz, Michael Port is... Read More

8 Things I Have Learned As An Internet Marketer

I started as an internet marketer, like I am sure... Read More

Do You Really BELIEVE You Have What It Takes To Make Your Website A Success?

Last week, on a cold, dark Friday night I stood... Read More

Take the Direct Route to Internet Gurudom

- Are you tired of chasing down publishers just to... Read More

Competitor Analysis - How Writing Rubbish Can Give You an Edge

The Gobbledygook Competitor Analysis TipWhen typing cap can tell you... Read More

Seven Easy Steps to Boost Your Professional Image With Adobe

Often-overlooked commands can boost sales and project a more professional... Read More

How to get an Internet Marketing Education Without Spending a Nickel

Do you want to create a passive income? Are you... Read More

I Too Was An Internet Marketing Junkie!

I spent every waking hour at my computer, looking for... Read More

Ways To Outsell Your Competition

Competition is fierce on the Internet. There are a multitude... Read More

How to Make Money from Your Website Using Advertising

You have managed to get your website to that magical... Read More

A Person Of Value

One of the "secrets" in Internet Marketing is knowing that... Read More

FREE Classifieds-Advertising: Your Online Work From Home Business

If you are on a shoestring budget and need to... Read More

How Old is Too Old?

How does a 74-year-old newbie break into the world of... Read More

What Happened When I Allowed The Mad Hatter To Take Over My Online Marketing

Returns had been steady since I created www.howtoproducts-xl.com back in... Read More

Ten Simple Tips To Create A Money Magnet Web Site!

Staying awake at night wondering how to pump up your... Read More

6 Proven Steps To Internet Marketing Success

There is a misconception that you can come online set... Read More

George Bushs Secret To Successful Internet Marketing

Former U.S. president, George Bush Senior told the following story... Read More

To Survey Or Not To Survey

I have learned over the years that when it comes... Read More

How to Explode Your Database Marketing And Back-End Sales To Increase Your Bottom Line Profits

Set up multiple simultaneous marketing campaigns with database marketing automation... Read More

Starting an Internet Business is not for Everyone

Creating and building your home internet business does not need... Read More

Marketing Using Minisites

When it comes to making money online, there are a... Read More

How to Network Effectively to Secure Freelance Work

When freelancers ask me what type of marketing is the... Read More

Making Money from Websites - Common Pitfalls of Beginners and How to Avoid Them

Making money online is really easy to do because the... Read More

How To Write Effective Safelist Headlines

Your headline is the gateway to your advertisement. It will... Read More

All Along the Digital Watchtower

It's no secret interactive (web-based) marketing has arrived. The IDC... Read More

How To Increase Your Online Sales Anytime

Hold a discount sale on your web site. Use the... Read More

7 Tricks for More Holiday Web Sales

"Black Friday" has just passed, marking the traditional start of... Read More