Dramatically Boost Your Exposure With A Press Release

Do you have a website but seem puzzled to how you can drive in traffic? Or are you a brick and mortar business owner looking to bring in new customers? Either way, a press release may be just the answer you need to solve this dilemma.

Here are a few things to keep in mind when writing a press release.

1) ALWAYS target your press releases to the appropriate media. Take your time to research the different forms of media available in your particular market niche. Don't try sell or advertise. Failure to do this will have your press release in the trash somewhere. Working with the editor by providing newsworthy information to provide his/her readers will provide the editor with the incentive to work with you.

2) Take your time when writing your press release. Don't just brag about your product or service - editors could care less how great you think your products are. Make sure that you slant your press release to be NEWSWORTHY! Think of ways how you can fulfill your readers' needs! Focus first on what that need or problem is and then write the press release from that perspective of the readers' benefits. This way your release will get much more attention. If you have a website then your release is a powerful tool to gain some traffic.

Remember, driving traffic to your web site isn't easy. With so many different promotional options like search engines, e-zines, banner swaps and bulk email campaigns it's easy to forget the fact that the PRESS RELEASE is the single most important method for generating publicity to your business website.

Think of an effectively written Press Release as being complimentary Advertising! Any article written about your product, company, event, or promotion, and published by an independent third party, will almost certainly deliver a sense of credibility and an implied endorsement that PAID advertisements just can't bring.

Keep your release short and informative. It should contain no more than 500 words and no more than two pages.

Be sure to include your contact information. Write a release that includes contact name, company name, full address, phone number, email address, and Web site URL. The contact name should be someone who's available and capable of answering questions.

A Press Release is simply the most powerful form of advertising there is!

About The Author

Shawn Edwards is the CEO of http://www.nonimanltd.com a.k.a Noni Man LTD., and publishes "Marketing Maniac", a weekly newsletter dedicated to showing you how you can earn multiple streams of income: For more information please email us at sales@nonimanltd.com

---

Getting Members For Your Community

If you read my first article titled BUILDING A BUSINESS... Read More

Niche Web Sites Do Not Have To Be Small

I've been marketing for a long time now and I... Read More

Five Simple Steps To Make Money Online This New Year

Most people in a new year make resolutions to make... Read More

Seven Easy Steps to Boost Your Professional Image With Adobe

Often-overlooked commands can boost sales and project a more professional... Read More

What The Internet Marketing Gurus Are Doing That You Are Not

Do you want to join the well known gurus like... Read More

Cut Out the B.S. in Your Internet Marketing

Are you getting disgusted with your results as an internet... Read More

Use Landing Pages to Boost Sales and Capture Metrics

If you are sending out a periodic email newsletter, no... Read More

Streamlining Internet Marketing

With each new Internet Marketing (IM) Guru, there comes a... Read More

The Power Of Free

Free can set you free...The powerful word "FREE" is an... Read More

Sell Your Product Online

In today's business world, if you're not selling your product... Read More

What is Pay Per Call? How does it work?

Pay Per Call is the next wave of advertising on... Read More

Do You Really BELIEVE You Have What It Takes To Make Your Website A Success?

Last week, on a cold, dark Friday night I stood... Read More

Internet Marketing Online: How To Make Your Customers To Keep Coming Back To Buy From You

There are a few internet marketing online secrets that when... Read More

5 Things Every Internet Marketer Must Learn From Mail Order To Increase Their Profits Now!

Understanding that the Internet is another vehicle for direct response... Read More

Marketing Your Networking Group

Several months ago I went on the cruise from hell.... Read More

What Is Drop Shipping? The Perfect Solution

Drop shipping one of the greatest business innovations since products.... Read More

The Right Mindset : Key To Success In Online Business

Today we are going to discuss a very important requirement... Read More

Online Advertising for Dummies

Whether you are checking your email, shopping on a website... Read More

Manipulate Your Visitors With Reverse Psychology

Many people say that it is easy to write a... Read More

How to Market Your Web Site with Ethical Linking

Your web site's search engine rankings are determined in part... Read More

Marketing Your Business - How Do I Adapt To The Internet?

The way we do business is changing rapidly. From VOIP,... Read More

Just Ask! Using Surveys to Improve Your Business

Just ask!You can learn useful information about your business, customers,... Read More

How to Turn Freebies in to Sales

You can increase sales and profits by offering freebies to... Read More

Making Your Money Work For You ? And Not The Other Way Around!

Most people spend their entire lives working hard for someone... Read More

Top 3 Online Business Success Needs

1) Web SiteThis is for sure the most important part... Read More

Limited Time Offers ? Time Limits That Will Improve Your Sales

Using limited time offers can spark a feeding frenzy that... Read More

7 Ways to Become an Obvious Expert in Your Field

Obvious Experts enjoy a compelling advantage over their competition; they're... Read More

Growing Your Business In CyberSpace

A synopsis of Philippa Gamse's Presentation to the National Speakers... Read More

Do Guaranteed Signup Programs Work? Discover the Hidden Truth About Paid Sign Ups

Jeff Mills, a popular internet marketer and entrepreneur told us,... Read More

Web Marketers - Get Some Professional Help!

There is lots of freelance help available on the internet,... Read More

Guru... Schmooru... So What! The Internet Gurus Unmasked

The word "guru", in the Merriam-Webster Dictionary, is defined as:1.... Read More

Creating Multiple Streams Of Income Part 1

One day I was talking to a friend who had... Read More

I Was at the Point of Giving Up With My Website - Then Something Wonderful Happened!

This wasn't meant to sound like one of those "rags... Read More