How Many Sales Have You Made After Your Advertising Campaign?

When you start your online business, you will go through a series of steps like:

==>Domain registration

==>Website designing and installing your inventory and order links

==>Advertising about your products or service

Regarding advertising, you should always target your audience.When you are selling garden tools in Miami, you will get better results with offline advertising and Joint Ventures with other websites that are focused on Gardening and pointing to Miami area.

After Advertising, one important step is 'TESTING' your advertising campaign.

Why?

Look at this example.You spent $50 on keeping an ad on some famous site or a email campaign.Let's say this is one time ad.

If you don't know how many people clicked on your URL or how many people bought your product coming through that link, how are you going to spend another $50 on the same advertising method?

Rather than Click thrus you can go one step further and calculate the number of sales per one advertising method.

Here are few methods you can use to track your results.

**1. Email Tracking:

If you have ezine and you are keeping your subscription email links in different places like other ezines, websites and ebooks, you can give a little code to your email address.

Like this-

subscribe@yourdomain.com?subject=ezine

subscribe@yourdomain.com?subject=ebook

< p>First one in ezines and second one in your ebook.That little code goes in to subject area of emails.

By seeing your emails you can know from where you are getting more response.

**2. URL Tracking:

There are different ways to track your URLs.

You can keep your URL with a little code similar to emails.

www.yourdomain.com/product.html?source=ebook

You can also upload a different page for your each ad campaign.See the example below.

You have a page like- www.yourdomain.com/product.html

Then you can upoload the same page with different URL like- www.yourdomain.com/prod.html

So the visitors that comes to that page can be seen in your weblogs.If you have a good logging software you can save all the visitors information for that particular page.Check this weblogger-

http://www.logitpro.com/
http://perlonline.com/

This weblogger tells you exactly how many hits are taking by one webpage and referers.

So you can see how many hits are coming to your '/prod.html' page and referers.

**3. Click Tracking Software:

Click tracking script is a cgi script that gives you information about a click. The click may be on your website, emails, ezines, banners or anything.

If the click tracking script tells you the number of clicks it is not going to be useful to you. Because you can't differentiate the people buying through your campaign links or your regular links.

So what a Click tracking script should tell you?

1. Tell the number of clicks to tell the click thru ratio:

By this you can optimize your ads. If a specified ad get low click thrus you can change the optimize it.

2. Tell the ip address of the visitor.

By this you can know which ad bringing you the sales. If a particular ip clicking on a specific link buys your product you can know that ad campaign's ROI.

3. Tells the geographical distribution of the clicks.

This is useful when you want to know how many clicks coming from different countries. Like if you see 'jp' with ip address, you can know the visitor from Japan. But this is not possible in all cases.

http://www.scripts4webmasters.com/clicktracking/index.shtml

This is a FREE Click tracking script that gives you all needed information. It comes with easy admin panel.

IMPORTANT TIPS IN TESTING YOUR ADs:

==>If you think your URL is 'Alive', don't delete that page on your server.

If you keep an ad in your ezine articles and submit to other ezines, your articles will be spread all over the net after a while. If you delete that URL on your server people will get '404 page not found' error and you will lose your potential visitor.

==>In email campaigns consider short URLs. Long URLs will break up in to two lines and the reader can not click on it to get your desired page.

==>Test ONE VARIABLE at a time. Suppose you want to check the response and sales rate for two different types of sales letter and by giving free gifts with your product. Don't test both at once. First check the sales page variable.If you don't get good response then go to free gifts variable.

If you get good response to one of the sales pages, then use the free gifts method in different advertising campaign.

Good luck!!

About The Author

Radhika Venkata - Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

http://www.ebooks-world.com/freetosell.shtml

Webmaster Resources: List Your product, ezine or web site free! http://www.webmasters-central.com/

---

A Business Guide For The Very New Internet Entrepreneur

Did you recently buy your first computer and just started... Read More

Guaranteed Sign Ups-What Are They?

Every business needs customers that's axiomatic.When you work on the... Read More

How to Use Viral Marketing for Online Profit

When Sabeer Bhatia and Jack Smith founded Hotmail.com they promoted... Read More

Web Internet Marketing: 10 Magical Secrets To Make Your Ad Appealing

Do you want to make your ad appealing and increase... Read More

4 Tips to More Online Party Sales

I know most of us have held our own online... Read More

The Importance of Residual Income

The concept of residual income or passive income is probably... Read More

To All Internet Marketers - How To Get My Business

More and more people are realizing that the Internet offers... Read More

Internet Marketing Tip - Go For The Bronze

Go for the bronze.Repeat...go for the bronze.That's right, DO NOT... Read More

Resources For Staying Current of IT Advancements For Online Business Owners

The internet and associated technology changes at a relatively fast... Read More

How Knowing Your Customer via Direct Marketing Helps Your Online Business to Prosper

What is direct marketing? Put simply, direct marketing is a... Read More

Think Outside The Box: Home Internet Business Ideas

Imagine never having to leave your home to work. Not... Read More

No Marketing, No Promoting, Huge Profits

Internet business opportunities come in many flavors and varieties. Most... Read More

Five Simple Steps To Make Money Online This New Year

Most people in a new year make resolutions to make... Read More

Top 3 Online Business Success Needs

1) Web SiteThis is for sure the most important part... Read More

My Secret To Selling More Big Ticket Items

Many aspiring Internet marketers hear all of the talk about... Read More

Personality Profiling Your Prospects for Internet Marketing, E Commerce, and Ebay Ads

Do you want me to tell you the truth or... Read More

Headlines Bring Sales--Where and How to Use Them - Part 2

Headlines are short vital statements to stimulate your potential customers... Read More

How SPAM Sells Sex, Greed, and Survival

The unsolicited email people react to most is what yells... Read More

GoDaddy?s Super Bowl Commercial Success

GoDaddy made a calculated decision to nationally "brand" their name... Read More

How to Market Your Web Site with Ethical Linking

Your web site's search engine rankings are determined in part... Read More

Who You Trust and Who You Dont!

For the last couple weeks I have been running a... Read More

Progress to Success

It was supposed to happen in thirty days. Buy the... Read More

How To Be An Internet Marketing Champion

How bad do you want to make money on the... Read More

I Want To Be An Online Marketer!

Where do I start if I want to be an... Read More

The Power Of Giving

1.Why give away what you could sell?That's a fair enough... Read More

Marketing Objectives for Your Web Site

Do you have marketing objectives for your Web site? With... Read More

Repetition: The Secret to Visibility and Attention!

Have you ever felt disappointment and dismay when trying a... Read More

The Free Viral Marketing Technique You Cant Afford to Pass Up

Have you ever seen the movie "Pay it Forward"? This... Read More

Make Extra Sales with your P.S. - Internet Marketing

This "little" test I ran was in dedication of Corey... Read More

Why Should I Visit Your Website?

If we can't attract visitors to our websites there's little... Read More

The Paradigm Shift of Internet Marketing

There is a trend going on in the world of... Read More

Successful Internet Marketing Without A Budget

The following excerpts were taken from an interview held with... Read More

Becoming A Successful Internet Entrepreneur

You're motivated to run your own business, aren't you?If you're... Read More