The 2 Best-kept Secrets Of The Internet

It's a difficult creating a website that brings you business. It's full-time job where things seem easy at first but as soon as you start to explore the possibilities and appreciate the complexity of the task at hand it can soon start taking up ever increasing amounts of your time. There is a plethora of people out there offering you conflicting advice and it's often difficult to know what to focus on.

This article cuts through all that and reveals to you the two most important things you need to know about creating a website that brings more profit to your business..

Secret Number 1 - Information

Yes - that's all it is - information. Just think about this for a minute - what is the sole reason anyone surfing any website anywhere across the world is looking for? Every single one of them is looking for just one thing - information. The information might take the form of text, an image, a sound file or whatever but at the end of the day it is information. This is the first biggest and best-kept secret of success on the internet and now you know it!

What do you mean 'So what?'. The sole purpose of your website is to provide its visitors with information - think about this the next time some combat-trousered graphic designer tells you a big Flash graphic would be a good thing to have instead of a homepage.. People are looking for information - don't put anything in the way of them getting this. Make sure the information you have on your site is easy to find, worthwhile reading and ideally easy for your visitors to disseminate onto their friends and colleagues.

Information is also essential if you are going to gain any influence with the search engines. They might only be computer programs but those search engine critters can be quite clever at discerning a website that contains nothing of any use and one that has useful information relevant to its target audience. Lots and lots of high quality relevant content on your website will do more for your website's overall success than a fancy graphic or rotating picture of your head on the homepage.

Secret Number 2 - Interaction

Goto your website. Just look at it. Go through a few pages. Imagine that you had hit 'Print' on each of those pages. Would the experience of reading the pages in hardcopy be exactly the same as reading them on the screen? If it would you don't own a website - you own an expensive brochure. Interaction is why the internet was born - it is the one attribute and opportunity that sets the medium apart from print and anything else. Your website needs to be littered with things that enable interaction between you and your visitors. Feedback forms, downloads, bookmarking tools, contact options, newsletters etc.

Information and interaction - together these are the only things that matter when it comes to the internet. Now go back, look at your site and appraise it honestly in terms of how well it addresses each of the two facets. Is it full of interactive features that enable people to get closer to your business and control their browsing experience? Does it provide lots of valuable information that is easy to find? Armed with these two secrets you can start to truly harness the real power of the internet. Good luck!

Mike Cheney, www.magnet4web.com

About The Author

Are You Getting Your MagnetMail? - Mike Cheney's World-Famous Free Magic Mail To Make Your Website Magnetic, Get Yours Now: www.magnet4web.com/website_services/?page=magnetmail

---

Internet Marketing Online: How To Eliminate Your Competition Without Bloodshed

Business thrives on competition.You've to be aware of your competition... Read More

If You Build It They Will Come - Not Without Web Marketing!

I'm sure everybody has received an email from a company... Read More

How Your Hobbies Can Help You With Your Business

Everyone has a hobby or interest that they have a... Read More

Automatic Internet Marketing and Business Success On A $25.00 Budget

There are plenty of free tools online for marketing. And... Read More

Boost Your Sales Copy With One Simple Tweak

Do you want an amazingly simple trick to move far... Read More

Using An Autoresponder To Manage Your Email Campaigns

Automatic RespondersWhether your e-business is planning to launch an email... Read More

Keys to Successful Internet Marketing

So you've started your business and you have a website... Read More

The Truth Behind Guaranteed Sign Ups

I've got a confession to make... I have been into... Read More

13 Killer Ways To Multiply Your Sales

1. When you make your first sale, follow-up with the... Read More

Creating Multiple Streams Of Income Part 1

One day I was talking to a friend who had... Read More

Increase Sales: The Secret To Using Offline Advertising To Magnify Your Online Sales

Since the internet happened, and everybody went for the gold... Read More

Advertising Sucks! Long Live The Web!

How much does an advert in Yellow Pages cost? How... Read More

How To Win The Marketing War, Capture Your Prospects Mind

As a marketer you are engaged in a "War" with... Read More

How To Get Qualified Visitors to Your Site

Having an eBusiness isn't just about getting gobs of people... Read More

When Internet Marketing Gurus Sell Their Souls

If you're just getting started in Internet Marketing, you may... Read More

Viral Marketing - Use This Free Reminder Service to Go Viral

The busier you are the harder it is to remember... Read More

Paid Customer List On Autopilot?

How do you get a truckload of buyers eager to... Read More

Excelling With Online Marketing

Do you want to build a successful online business?Then start... Read More

Generating Sales with Lead Generation and Online Marketing Tools

One of the best projects to undertake as an online... Read More

Look Smart Not Small Business Friendly

There is a firestorm of negative press regarding LookSmart's recent... Read More

How To Be 100% Sure That Your New Product Is A Winner

Yes folks, there is a way of making absolutely certain-sure... Read More

Gas, Air, and Spark - How Internet Marketing is Like a Cars Engine

I've never been much of an automobile mechanic, but about... Read More

Five Ways to Quadruple a Websites Revenue

Many website owners all too often give up on their... Read More

To Make the Most Dollars, Make The Most Sense

The world of Internet marketing isn't all it's cracked up... Read More

Using This One Simple Word Helped Triple My Sites Profits

This article is very important.In fact, the chances are it... Read More

Manipulate Your Visitors With Reverse Psychology

Many people say that it is easy to write a... Read More

Are You Looking For A Long-Term Or Fly-By-Night Business?

I have received many emails or calls from my network... Read More

No-Holds-Barred Conversations with Dan Lok - Part 2

Question: How to deal with ultra skeptical offline or be... Read More

How Can You Can Go From Zero To Hero Overnight? Viral Marketing!

Everyone has heard about viral marketing but what is it... Read More

FSBO Upscale Manhattan Co-op -- Only Strongest Offers Entertained

Had I known in 1985 what I know now about... Read More

Planning Your Way to Success

Whether you are a small company or a larger corporation... Read More

The Website Marketing Strategy that Never Fails

Developing a successful web site takes more than simply building... Read More

Autoresponders = Automatic Internet Marketing Success

What if you could send out all the information that... Read More