Taking E-mail Marketing To The Next Level

Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response.

Search engines are overflowing with submissions. Getting your site listed high is almost impossible.

More and more businesses and organizations are now turning to email marketing to keep profits rolling in. While an increasing number of people say they rarely surf the Net, the vast majority of North Americans check their email every day.

Email marketing is the most effective and efficient way to influence purchases and keep customers informed and happy. It is also extremely inexpensive. Where you might have mailed out one printed customer update every month, you can now email one every week for a fraction of the cost.

Increasingly, companies need to embrace email marketing in a big way in order to stay competitive. Those who formerly used a service to send out their newsletters, sales info, and consumer updates are now doing all the emailing themselves.

New technology that is powerful yet easy to use allows anyone to handle email jobs that previously required expensive professional help. Many companies are bringing their email campaigns in house in order to have more control, grow their email efforts, and decrease costs.

Here are four features you will want to use in your email marketing efforts:

1. Include HTML in your email messages. Most email programs are now equipped to read HTML. Your logo, banner, bullets, and color elements can make your message jump off the screen. You can even include forms that allow customers to order instantly from your message. You take advantage of impulse purchases that can lead to big increases in sales.

2. Use a campaign manager feature to schedule when your email messages will be sent out. You can prepare an entire months' worth of messages and tell the manager which weeks, days, or hours to release them to your list.

3. Take advantage of a POP import feature. It automatically takes the email addresses from messages you receive and puts them on your mailing list. This insures no one who requests information from you is left out of your next update. This also helps you grow your list as fast as possible. You can even use a feature that automatically unsubscribes those who ask to be removed from your list.

Many companies say this saves them hours of work each week.

4. Make sure the software you use to send your messages includes a walk-through wizard. You get step-by-step instructions on how to do any task you wish to achieve. Instead of waiting for the tech guy to show up, you can speed through the job on your own.

About The Author

Marc Oswald Singer
CEO WSP Advertising Inc.
http://www.wspromotion.com/

---

At Last, The Real Secret Of Internet Marketing

I am going to share a real secret with you... Read More

3 Simple Steps for Revealing Marketing Secrets of the Experts

Learn the easy method I use to reveal marketing secrets.... Read More

Web Internet Marketing: 10 Magical Secrets To Make Your Ad Appealing

Do you want to make your ad appealing and increase... Read More

Internet Marketing ? Long Term Strategy

Once your site is up and running, the best method... Read More

Website Sales: Using Direct Response Secret To Get Your Prospects To Buy - Now

I'd like to let you in on a little secret... Read More

Autoresponders = Automatic Internet Marketing Success

What if you could send out all the information that... Read More

Selling to Sellers - Utterly Stupid Idea or Not Quite?

The list of promotional tools and resources available to online... Read More

5 Ways To Treat Your Website Like An Employee And Reap The Rewards

People often come to me in a state of crisis... Read More

Internet Marketing ? Have a Beer With Your Own Internet Marketing Consultant

Did you ever wish that you could sit at the... Read More

Advertising Sucks! Long Live The Web!

How much does an advert in Yellow Pages cost? How... Read More

Internet Marketing Strategy: Online Joint Venture Ideas To Increase Your Business

A joint venture is when two or more businesses join... Read More

Free Demographics or Updated Data?

During your search, you may encounter free demographic data. If... Read More

Internet Marketing Is No Big Secret

You Do Not Need To Be An Internet Marketing Guru... Read More

Are You A Web Wannabe?

Web marketers see it all of the time.Companies of every... Read More

Profiting From the Online Business: Tips to Boost Your Sales

Creating a lucrative online business is not an easy task.... Read More

Drive Tons Of Traffic To Your Web Site

If you've got a web site then one of your... Read More

Are You Utilizing a 5-Point Prospecting System?

If not, you may be losing out on some very... Read More

8 Excellent Ways to Sell Your Back-end Products More Successfully!

A back-end product is a product that you attempt to... Read More

Defining the Relations Between Blogs, E-zines, RSS, and E-mail

Although RSS and blogs are slowly reaching mainstream, they are... Read More

The Best Kept Secret on the Internet

What is the Best Kept Secret on the Internet?This is... Read More

Marketing Your Business - How Do I Adapt To The Internet?

The way we do business is changing rapidly. From VOIP,... Read More

No Marketing, No Promoting, Huge Profits

Internet business opportunities come in many flavors and varieties. Most... Read More

Don Quixotes Post Humous Virtual Expedition - Filling The Black Holes In Cyber Space

Perhaps the online community today is not so different from... Read More

Tracking & Troubleshooting for Increased Sales

So many times, online business owners are confused about where... Read More

Providing Information Will Boost Your Web Site

I was at a meeting the other day when one... Read More

Internet Marketing for Dummies!

There are many people every day jumping into the online... Read More

The Easy Days

The easy days are gone when you could build your... Read More

Discover How To Find The Gold Online

Finding the GOLD!!!G'Day from the kitchen table of Scott WilsonTime... Read More

The Deadly Itch!

It is a story about Manku, a blind man who... Read More

My Dog Ate My Website

I am really fascinated by the world of on-line marketing.... Read More

How to Earn at Least One Dollar for Every Website Visitor

The path toward success in Internet marketing can be a... Read More

How To Produce The PERFECT Viral Ebook

Viral marketing is probably the number one method for generating... Read More

The Power of Taglines: Take My Tagline Test!

An effective logo/tagline combination can be one of the best... Read More