Five Common Misconceptions to Achieving Success with Your Online Business

How successful is your online business? Are you achieving the monetary rewards that you'd hoped to achieve when you set up your Web site?

If not, you may have fallen prey to one of five common misconceptions to achieving success with an online business.

Misconception #1: If you put up a Web site, people will come. Regretfully, this is far from the truth. Competition is fierce on the Internet, and you must learn how to compete in order to have a successful online business. Putting up a Web site is the first step, but doing nothing more will ensure your site's failure.

Misconception #2: Amateur promotion will render professional results. Many people believe that they can purchase a handy dandy software program that will submit their sites to 999 search engines and directories, and their promotion efforts are over. The truth of the matter is, the majority of the traffic to most Web sites comes from the major search engines and directories, so submitting to 990 other ones is simply a waste of time and won't bring you any success.

Misconception #3: Submitting your site to the major search engines and directories is all you need to do. Wrong. Think of it this way: there are 10 search results per page for most of the engines. Most people won't go through any more than three pages of search results before giving up and trying another search. So, only the top 30 rankings really matter. If your site is #3,429 out of two million results, how much traffic do you think you'll get?

Misconception #4: META tags are the key to success with the search engines. Truthfully, very few of the major engines even look at META tags any more. So, sticking META tags on your pages won't bring you traffic and sales.

Misconception #5: The key to success on the Web is achieving top 10 rankings for keywords that are important to your business. This way of thinking is outdated. Instead, the key to success on the Web is bringing in extremely targeted traffic that converts to sales. You can have all the #1 rankings in the world, but if the rankings don't convert to traffic that ultimately converts to sales, your Web site will never be a success.

If you're ready to activate your Web site for success, why not take advantage of simple but powerful insiders' strategies that mean genuine business. The good news is that you can learn these strategies through step-by-step, personal instruction at the Ultimate SEO Mastery Workshop being held in New Orleans on September 9-11 at the Royal Orleans Hotel. For more information, or to learn of future workshops, visit http://www.searchengineworkshops.com or contact Robin Nobles at robin@searchengineworkshops.com.

Copyright 2002 Robin Nobles. All rights reserved.

About The Author

Robin Nobles, Director of Training, Academy of Web Specialists, has trained several thousand people in her online search engine marketing (http://www.academywebspecialists.com) training programs. Visit the Academy's training site to learn more (http://www.onlinewebtraining.com). She also teaches 3-day hands-on search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com).

robin@searchengineworkshops.com

---

Differentiate and Grow Rich: The Importance of a Strong USP

"With 50 other companies selling the same products and services,... Read More

6 Tips To Create Effective Solo Ad That Pulls Results

How many times have you... heard that running solo ads... Read More

8 Things I Have Learned As An Internet Marketer

I started as an internet marketer, like I am sure... Read More

I Too Was An Internet Marketing Junkie!

I spent every waking hour at my computer, looking for... Read More

Defining the Relations Between Blogs, E-zines, RSS, and E-mail

Although RSS and blogs are slowly reaching mainstream, they are... Read More

Having The Right Attitude And Start Becoming A Problem Solver

Do you really want to make money online?Do you want... Read More

Advertising That Yields the Best Results

In today's world, online advertising is KEY to the success... Read More

12 Steps to Creating a Business Online

"E-commerce"A word pervading our society, making headlines around the world,... Read More

Three Ways to Get Top Quality Content for Your Niche Websites

Three Ways to Get Top Quality Content for Your Niche... Read More

How To Find Ideas For Creating Your Own Profitable Products

In this Article we look at the third competitive advantage... Read More

Alexa Toolbar - The Ultimate Internet Tool

There are numerous tools available on the Internet to assist... Read More

Top Ten Steps To Prepare Yourself for Online Marketing

Still marketing through press releases, networking groups, and talks to... Read More

Online Advertising Mistakes ? 3 Donts For Newbies

Are you new to Network Marketing? If you are, then... Read More

A Hitchhikers Guide to the Internet

"Where do you work?""Planet Earth."Sound familiar? No? Well, it should.... Read More

Marketing Gurus: Do You Need One?

Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More

Aesthetics and Web Marketing

For four years I worked in the editorial department of... Read More

The 2 Best-kept Secrets Of The Internet

It's a difficult creating a website that brings you business.... Read More

How To Profit From HOT Niche Markets - Every Time!

Do you want to learn two proven niche marketing business... Read More

The Most Successful Internet Marketing Model - Start with Free Tools, Spend Money Later

There is a particular web site where I regularly place... Read More

The Power of Viral Marketing

When I first heard of the term Viral Marketing I... Read More

Financial Freedom Through Integrity and Honesty

Starting down the road to owning your own business can... Read More

Think Your Way to the Gold Online!

If you have ever wanted to know HOW the Internet... Read More

4 of the Top 5 Search Engine Benefits to Article Marketing

You've probably heard by now that article marketing can help... Read More

They Didnt Think I Could Earn A Full-Time Income Online, But I Proved Them Wrong!

When I first attempted to make money online I was... Read More

Internet Marketers and Two-Year-Olds: Just Toddling Around Asking Lots of Questions

I recently noticed that my friend's two-year-old, Conor, is getting... Read More

How To Get An Instant Flow Of Traffic Doing What You Always Do

How DO you get a great flow of traffic for... Read More

Avoid The Sharks

They hang around your web site. Not buying, just lurking.... Read More

Dollars In The Details!

When it comes to your marketing message, the little things... Read More

How to Profit From Your Ad Space in this Economic Downturn

Recent research predicts that the online ad market will decline... Read More

5 Keys To Making Money Online

Would you believe there are tens of thousands of people... Read More

The Secret Of Focused Responsive List

Once you have decided on your ideal business to create... Read More

Why the Internet is an Entrepreneurs Dream

Not long ago, a vacation that entailed travelling across much... Read More

E-Mail Accounts For Your Home Based Business

As a Work at Home Business you need to have... Read More