6 Tips To Create Effective Solo Ad That Pulls Results

How many times have you... heard that running solo ads in ezines is the most effective way to advertise? Every single marketer swears that solo ads can bring you big profits.

Well, I've been placing solo ads in various marketing ezines for 5 months now. And I have to agree: solo ads work... ...if you know HOW to use them.

How to write effective solo ad I've learned the hard way. I've lost $527.00 in my first two months. Now, here is the good news: you don't have to waste your time trying to figure out how to create a good solo ad. I've done it for you. :)

By following these six tips you'll be able to create solo ads that produce incredible results.

1. Choose the ezine you want to advertise in very carefully.

Don't only consider ezine size. The truth is that smaller ezines produce better results than ezines with large subscriber base. I always prefer to run my solo ad in ezine with 8,000 subscribers than in ezine with 100,000. Not because it's cheaper, but because small lists are usually more responsive.

Before buying the ad in any ezine read a couple of issues. Does it provide readers with quality content? Does it shows the personality of its editor? Would you subscribe to that ezine?

Advertising in poor quality ezines is a waste of money. No one is reading them anyway.

2. Get the readers attention with the headline.

It is very important to make sure that you can add your headline in a subject line of solo ad. If the subject line reads "Our Ezine Solo Ad" most of subscribers won't open it. You have to add your *attention grabbing* subject line.

Headlines like "Check this out" or "Here is my new product" won't work.

Get their attention! Spark the desire to learn more! Give them a *reason* to open your email.

Bob Leduc wrote a great article "How To Create A Captivating Headline". You can find it here: http://online-internet-marketing-strategy.com/headline.html

3. Don't sell anything in your ad.

Yep, you've read it right. Do not sell anything in your ad. Your main goal there is not to create a sale, but to create a lead, create a prospect who will buy from you later.

Would you prefer to generate 3-5 sales or to get 300-500 prospects ready to buy from you?

Offer free trial, free report, free ebook, free ecourse. Give away something valuable first. Create a prospect list. Establish relationships. And then *suggest* your product. Using this simple technique I achieved 10-15% conversion rate with my ecourse.

4. Make your ad easy to read.

Readers usually scan the message. They are busy, they don't have time to read your ad in complete details. It is your job to make it as easy for them as possible to scan it.

Use a short paragraphs. Use short sentences. Like this.

Use simple words. Don't forget that subheadlines work great. As well as bullets. Often subheadlines and bullet list is all that people read.

5. Tell the benefits.

If you offer something for free that doesn't mean that all the readers will jump into your offer automatically. You have to "sell" your free stuff too.

Tell me why should I bother and subscribe to your ecourse? What's there for me? Will I improve my life? Business?

Write down the complete list of benefits. Then make every benefit as powerful as you can. Use a power words. Give details.

And then put all your benefits into a bullet list. You're almost ready!

6. Create sense of urgency.

Make the readers act now. Tell them that tomorrow will be too late. Cause you've got just 50 free copies. Or they will be available only till midnight.

Give them a reason to act now. Explain why there is no time to procrastinate. Create a fear of loosing, create a sense of limited availability. That always works great.

Now you know everything you need to create a killer solo ad that pulls amazing results. All you have to do is to put it into practice.

About The Author

Arina Nikitina is the author of exclusive report "The Guru's Secret Formula To Creating Massive Online Cash Flow". For a limited time the report is available absolutely free of charge here: http://www.online-internet-marketing-strategy.com

arina@online-internet-marketing-strategy. com

---

Use Photos as Part of your Marketing Arsenal

Photos should be important parts of your marketing. The photos... Read More

Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases

There's a very lucrative "marketing formula" to targeting prospects on... Read More

10 Ways To Increase Your Ads Efeectiveness

The current climate on the internet is very unfavourable to... Read More

Competitor Analysis - How Writing Rubbish Can Give You an Edge

The Gobbledygook Competitor Analysis TipWhen typing cap can tell you... Read More

Making Money out of Your First Effort

Have this phrase broken through your life at least once?... Read More

Are You Utilizing a 5-Point Prospecting System?

If not, you may be losing out on some very... Read More

Automatic Internet Marketing and Business Success On A $25.00 Budget

There are plenty of free tools online for marketing. And... Read More

3 Simple Steps for Revealing Marketing Secrets of the Experts

Learn the easy method I use to reveal marketing secrets.... Read More

A Website Model That Makes Money Online

I would like to share with you one simple stratergy... Read More

A Crystal Ball for Your Web Business

Are you considering launching an eCommerce website? If you are,... Read More

Relevancy - The New Black for Online Marketing?

Information OverloadWith information overload rapidly killing traditional forms of online... Read More

5 Ways to Educate Your Prospects for More Sales

It's impossible to sell a product or service without demand... Read More

Do This - and Destroy Your Resale Rights Business!

There's one thing that's sure-fire guaranteed to ruin your profits... Read More

Beyond Viral Marketings Its Exponential Multiplication

Exponential Multiplication a Real Life Example:Double a penny every day... Read More

Internet Marketing and Leveraging the Power of Networks

Creating a network -- meaning a community of users --... Read More

Internet Marketing Help

If you're looking for Internet marketing help you've come to... Read More

Dramatically Boost Your Exposure With A Press Release

Do you have a website but seem puzzled to how... Read More

Many Small Revenue Streams Are Best

There's an old story about a guy who had a... Read More

Visitor Traffic Statistics 101, or, The Who, What, When, Where, Why & How of Web Analytics

As we all know, visitor traffic is crucial to the... Read More

Internet Marketing Strategy: Online Joint Venture Ideas To Increase Your Business

A joint venture is when two or more businesses join... Read More

Free For All Sites: How They Can Actually Help Your Business

Anyone whose been marketing online knows that generating leads can... Read More

I Don?t Smoke, But I Love a Good .sig!

.sig, or "Dot Sig" as it's affectionately known, stands for... Read More

How To Come Up With New Product Ideas

Have you ever wanted to add new products to your... Read More

How To Get An Instant Flow Of Traffic Doing What You Always Do

How DO you get a great flow of traffic for... Read More

The Struggling Internet Marketer

Instead of giving you advice on how to make a... Read More

Beginner?s Guide To Free For All Sites (FFAs)

For those of you who don't know what an FFA... Read More

Niche Marketing, Niching Niches for the Ultimate Payoff

Niche Marketing, in simple terms is all about targeting hot... Read More

The Essentials of Free Internet Marketing

Given a solid product, a well-developed Web site, and a... Read More

Autoresponders Are the Key to Freedom from the Burden of Emails

In today's business world emails are essential to the success... Read More

Five Proven Methods for Internet Marketing Success

There are hundreds of ways that you can promote your... Read More

Excelling With Online Marketing

Do you want to build a successful online business?Then start... Read More

Just Ask! Using Surveys to Improve Your Business

Just ask!You can learn useful information about your business, customers,... Read More

Internet Marketing Success Requires a Business Plan (Part II)

Formal business planning is a process that takes that "great... Read More