Your E-Business Strategy: Is It Love ... Or Fear?

I read recently that every human thought originates from either love or fear. The more I thought about it, the more true it became. I began to apply it to business - after all, every business success or failure originates ultimately from human thought. This article examines the effects that love or fear can have on your e-business - is it love, or is it fear, that dominates the way you do business online?

If it's fear, you fear you're missing the 'one big thing', and so you attempt to try absolutely everything in case that's the thing you're missing. You read every email that comes in promising business success, and attempt to follow what they suggest.

The only problem is you are attempting to follow several strategies at once, but there's only one of you and not enough hours in the day. You end up barely touching the surface of each strategy, and you become disillusioned and despondent. You tell everyone who will listen that everything you have tried simply doesn't work, and that the Internet is a money-making myth.

You are constantly fearful of your competition. You worry they are doing more business than you, that their offer is better than yours, that they will drive you out of business. You try to copy them, and emulate their style, but somehow it just doesn't work and your heart isn't in it. You feel like you're always following some way behind, rather than out in front, leading the pack.

You have no idea where your sales are coming from, and when you have a couple of 'dry days' with no sales at all, you're panic stricken, and all you can think about is business failure. You've been running your business blind, you have no idea what's been working well and what hasn't, so you have no foundation on which to base your decision making, and no faith that what you are doing is working.

You begin to feel unfulfilled, over-worked, over-stressed, and you can feel yourself burning out. The motivation for your business begins to disappear, and you soon end up with no business.

Instead, if it's love, you concentrate on Strategy A fully, before even considering B or C. You do your homework first - you read all the literature, you know it's been very successful for many people, and you believe you can do it too. You studiously, deliberately and methodically follow the strategy. Rather than diluting your energy by pouring it into many different moulds, you pour all of it into this one, persistently and with considerable dedication.

You don't see much happening at first, but you still have faith, and you re-examine the strategy to ensure you are maximizing the possible outcome. Over time, you begin to see the positive results. This reinforces your energy and motivation, and increases the beneficial effects you experience.

You tell everyone who will listen how well it works for you - others try it too, and begin to see positive results for their own businesses.

You look for ways in which you can work with your competition for mutual benefit. You think about a JV, and approach your competition with it, even ensuring that the benefits for them outweigh your own. Your competition can see how much benefit your proposal could be for both parties and agree to it. The end result is a highly positive outcome for both sides, and you agree to work more closely together in future.

You concentrate on your own USP, and inject your business with a sense of your own style, confidence, and overall business strategy. You see others beginning to emulate you, which you take as a token of admiration, boosting your self-esteem, and thereby further improving the way you do business. You find yourself leading the marketplace.

You have a couple of dry days, but you know that occasionally this happens for whatever reason, that your targeted traffic comes from multiple sources, which show excellent conversion rates. Instead of fearing business failure, you quickly check everything is okay with your merchant account or payment processor and check your site is functioning normally, and you know sales will pick up normally again very soon. You concentrate your energies instead into new avenues of promotion.

Instead of running your business on fear, and consequently witnessing it shrivelling up and dying, you run it on love - you have a passion for what you do, you always take positive action, and the more successful you become, the more it fires that passion.

Your business expands and becomes more successful. And the positive energy from your own business begins to rub off on others.

Can you see how a simple change in approach could transform your business?

About The Author

Steve Shaw develops software and systems for effective e-marketing. For example, his PopUpMaster Pro software allows you to add popups to your web site that beat the popup blockers, and vastly improve your response rates. For more information please go to http://popupmaster.com.

Steve has been marketing full-time online since March 2002, developing software products and systems for e-marketing, including PopUpMaster Pro, the Click Bank Toolkit, ListInferno.com, and http://SubmitYOURArticle.com.

---

The Most Profitable Internet Marketing Strategy Ever

So what's the most profitable internet marketing strategy you can... Read More

How Do You Make Gold Online Without A Database?

That is a great question!We all know by now that... Read More

Sending A Joint Venture Proposal

When forming a joint venture with another business, your most... Read More

Using Autoresponders In Your Online Business

Autoresponders return previously stored messages or sets of messages in... Read More

Web Site Marketing Tips To Keep You Ahead Of The Field

Web site marketing is the most important part of your... Read More

At Last, The Real Secret Of Internet Marketing

I am going to share a real secret with you... Read More

8 Must Know Tips I Wish I Had Known a Year Ago, About Internet Marketing Online

Are you considering working from home. I have been self-teaching... Read More

Don?t Fall Into the Same Trap as Most Affiliate Marketers

One of the biggest mistakes affiliate marketers make is that... Read More

Sheep Spend and Lose, Leaders Make Money

Remember that leaders spend more money on learning and growing,... Read More

The Most Important Marketing Tool

As an online marketer, there are many tools available to... Read More

Sales Training: How To Succeed Online By Networking Your Business

The backbone of business success is communication.And networking is one... Read More

How Can Multimedia Work For You?

Multimedia here and multimedia there. Is it just a flashy... Read More

Using Web Technology as a Means to Strengthen Competitive Advantage

Many firms underestimate the value of using their websites to... Read More

Product Marketing for Home Based Online Businesses

If you are like most internet based home business entrepreneurs... Read More

Physical and Mental Fitness for Internet Marketers

As you may have already read in our article "Health... Read More

How to Put Your Bookmark on Top Every Time

Do web surfers really bookmark websites anymore? A good friend... Read More

Internet Promotion - Advantages and Disadvantages

The emergence of globalise trade, increase in foreign investment and... Read More

6 Ways to Guarantee Your Website Will Fail (and how to fix them)

1. Your website is an electronic brochure 2. Can't be... Read More

Three Ways to Get Top Quality Content for Your Niche Websites

Three Ways to Get Top Quality Content for Your Niche... Read More

Manipulate Your Visitors With Reverse Psychology

Many people say that it is easy to write a... Read More

So What If You Dont Have A Website?

Gasp! Choke! Gag! That's how people react when you tell... Read More

Creating Information Products For Money, Image And Success

There has never been a more exciting and profitable time... Read More

A Hitchhikers Guide to the Internet

"Where do you work?""Planet Earth."Sound familiar? No? Well, it should.... Read More

Guru... Schmooru... So What! The Internet Gurus Unmasked

The word "guru", in the Merriam-Webster Dictionary, is defined as:1.... Read More

How to Market Your Web Site with Ethical Linking

Your web site's search engine rankings are determined in part... Read More

What Are 7 Psychological Triggers That Make People Buy?

Did you know that there are seven psychological techniques that... Read More

Why Have An Internet Marketing Business?

"The Internet Gold Rush is under way" Bill Gates, chairman... Read More

Making Money Online: What You Really Want To Know

So you've been thinking of doing some internet marketing or... Read More

Making Money out of Your First Effort

Have this phrase broken through your life at least once?... Read More

How to Make Money from Your Website Using Advertising

You have managed to get your website to that magical... Read More

Standing Out Head and Shoulders Above the Rest

Using Online Communities to Differentiate Your WebsiteAs a young girl... Read More

10 Ways To Get Your Ads Or Messages Noticed

Do you post to message boards, e-mail discussion lists, classified... Read More

Being Part Of Groups

There are many different ways to have fun and socialize... Read More