Your E-Business Strategy: Is It Love ... Or Fear?

I read recently that every human thought originates from either love or fear. The more I thought about it, the more true it became. I began to apply it to business - after all, every business success or failure originates ultimately from human thought. This article examines the effects that love or fear can have on your e-business - is it love, or is it fear, that dominates the way you do business online?

If it's fear, you fear you're missing the 'one big thing', and so you attempt to try absolutely everything in case that's the thing you're missing. You read every email that comes in promising business success, and attempt to follow what they suggest.

The only problem is you are attempting to follow several strategies at once, but there's only one of you and not enough hours in the day. You end up barely touching the surface of each strategy, and you become disillusioned and despondent. You tell everyone who will listen that everything you have tried simply doesn't work, and that the Internet is a money-making myth.

You are constantly fearful of your competition. You worry they are doing more business than you, that their offer is better than yours, that they will drive you out of business. You try to copy them, and emulate their style, but somehow it just doesn't work and your heart isn't in it. You feel like you're always following some way behind, rather than out in front, leading the pack.

You have no idea where your sales are coming from, and when you have a couple of 'dry days' with no sales at all, you're panic stricken, and all you can think about is business failure. You've been running your business blind, you have no idea what's been working well and what hasn't, so you have no foundation on which to base your decision making, and no faith that what you are doing is working.

You begin to feel unfulfilled, over-worked, over-stressed, and you can feel yourself burning out. The motivation for your business begins to disappear, and you soon end up with no business.

Instead, if it's love, you concentrate on Strategy A fully, before even considering B or C. You do your homework first - you read all the literature, you know it's been very successful for many people, and you believe you can do it too. You studiously, deliberately and methodically follow the strategy. Rather than diluting your energy by pouring it into many different moulds, you pour all of it into this one, persistently and with considerable dedication.

You don't see much happening at first, but you still have faith, and you re-examine the strategy to ensure you are maximizing the possible outcome. Over time, you begin to see the positive results. This reinforces your energy and motivation, and increases the beneficial effects you experience.

You tell everyone who will listen how well it works for you - others try it too, and begin to see positive results for their own businesses.

You look for ways in which you can work with your competition for mutual benefit. You think about a JV, and approach your competition with it, even ensuring that the benefits for them outweigh your own. Your competition can see how much benefit your proposal could be for both parties and agree to it. The end result is a highly positive outcome for both sides, and you agree to work more closely together in future.

You concentrate on your own USP, and inject your business with a sense of your own style, confidence, and overall business strategy. You see others beginning to emulate you, which you take as a token of admiration, boosting your self-esteem, and thereby further improving the way you do business. You find yourself leading the marketplace.

You have a couple of dry days, but you know that occasionally this happens for whatever reason, that your targeted traffic comes from multiple sources, which show excellent conversion rates. Instead of fearing business failure, you quickly check everything is okay with your merchant account or payment processor and check your site is functioning normally, and you know sales will pick up normally again very soon. You concentrate your energies instead into new avenues of promotion.

Instead of running your business on fear, and consequently witnessing it shrivelling up and dying, you run it on love - you have a passion for what you do, you always take positive action, and the more successful you become, the more it fires that passion.

Your business expands and becomes more successful. And the positive energy from your own business begins to rub off on others.

Can you see how a simple change in approach could transform your business?

About The Author

Steve Shaw develops software and systems for effective e-marketing. For example, his PopUpMaster Pro software allows you to add popups to your web site that beat the popup blockers, and vastly improve your response rates. For more information please go to http://popupmaster.com.

Steve has been marketing full-time online since March 2002, developing software products and systems for e-marketing, including PopUpMaster Pro, the Click Bank Toolkit, ListInferno.com, and http://SubmitYOURArticle.com.

---

Double Your Revenues with Joint Ventures

The best way I know of to multiply your online... Read More

The Secret to Making More Money in Your Online Business: Lessons From Monopoly

Thousands and thousands of people are striving to make more... Read More

Marketing and the Hired Guerrilla

It's a jungle out there, so know and use your... Read More

Niche Marketing the Right Way!

Niche marketing is hot these days. Membership sites pop up... Read More

The Importance of Residual Income

The concept of residual income or passive income is probably... Read More

Five Foolproof Ways to Improve Your Web Site Sales

When you run an online home-based business, your web site... Read More

Discover Which Sales Triggers Are Most Effective When Mixed With SEO!

We all know the importance of gaining top visibility to... Read More

Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note

Writing and Submitting Articles is More about Psychology than Writing... Read More

Reselling Resold Resale Rights

What the heck am I talking about?Let me tell you... Read More

3 Simple Steps To Get Free Original Content for Your Website

As a web business owner you will be well aware... Read More

Online Parties with a Twist

We know once you have a room full of guests... Read More

Online Marketing And Promotion: 10 Profitable Ways To Recycle Your Content

You may have heard the expression that "content is king".Yes,... Read More

Get Permission to Earn Income Online for Life

Today, the internet is an excellent media to reach out... Read More

4 Ways to Make Money from People Who Are LEAVING Your Site!

Oh no... are people leaving your site without buying?Get used... Read More

Website Sales: 10 Scorching Hot Offers That Sell Like Crazy

One of the best ways to increase your sales is... Read More

3 Simple Ways to Harness the Concept of the Free Offer for Internet Marketing

One of the reason why the concept of free stuff... Read More

Marketing Gurus: Do You Need One?

Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More

Internet Marketers and Two-Year-Olds: Just Toddling Around Asking Lots of Questions

I recently noticed that my friend's two-year-old, Conor, is getting... Read More

Don Quixotes Post Humous Virtual Expedition - Filling The Black Holes In Cyber Space

Perhaps the online community today is not so different from... Read More

4 Simple Secrets for Net Marketing Success

Starting an internet based business when you have zero marketing... Read More

Boost Your Sales Copy With One Simple Tweak

Do you want an amazingly simple trick to move far... Read More

Subconsciously Command Your Readers To Buy

Tell your readers what they are probably thinking, feeling or... Read More

The Internet Marketer

The internet marketer is really a perfect profession. This profession... Read More

The Numbers Dont Lie!

It's true. They don't.That's why you should look at the... Read More

Who You Trust and Who You Dont!

For the last couple weeks I have been running a... Read More

10 Psychological Desires To Insert Into Your Ad

1. Most people like surprises because it's a change of... Read More

How Do You Live the Internet Dream? Automate, Automate, Automate!

There's no doubt that one of the things that excited... Read More

Fast Forwarding Your Business with Instant Messaging

Instant Messaging is rapidly becoming accepted in the business community... Read More

Forming Profitable Joint Ventures

You won't be involved in Internet marketing long before you... Read More

Finding The Right Internet Marketing Technique For You

Finding the right Internet marketing technique that works best for... Read More

The Right Mindset : Key To Success In Online Business

Today we are going to discuss a very important requirement... Read More

Maintaining The Focus For Success In Online Business

Maintaining Focus is important for success in online business. One... Read More

Internet Marketing Success Requires a Plan (Part I)

The days when you could just slap up a Website... Read More