If You Build It They Will Come - Not Without Web Marketing!

I'm sure everybody has received an email from a company promising to get their website placed first on all the major search engines. Maybe some of you have even tried these services or may be thinking about it right now.

NetSource would like to say BE CAREFUL! Did you know that it is possible that some search engine optimization companies could actually do things to get your website banned from search engines? Plus, many search engine optimization companies will only get you listed for the short term and under keywords that are not really doing you any good.

Continue reading below to find out how NetSource helps clients achieve top placements in search engines the old fashion way - "we earn it".

The Collins Law Firm (CollinsLaw.com) is a successful Law Firm dealing with Environmental Contamination Law, Personal Injury Law, Business Fraud, and Contract Law. They are located in Naperville, Illinois. The Collins Law Firm came to NetSource because they wanted to expand their successful firm by using the web to generate new leads. At the same time, they wanted to make sure that the marketing we did for them wasn't going to hurt their professional image by using techniques like spam or bad banner advertising. So NetSource created a plan to get CollinsLaw.com placed higher in search engines by using content and design elements instead of quick fix techniques.

The first thing NetSource did was to interview the customer to find out exactly what types of leads or clients they were looking to attract. We asked The Collins Law Firm to give us the keywords or terms they thought people were using to find their services on-line. Next, Netsource used special tools to figure out exactly what the general population was searching for on the search engines. By having both pieces of information we could figure out if the terms that Collins Law Firm gave us were actually terms that people were searching for. Plus, we could determine all the variations of keywords that might attract the correct types of leads to Collins Law Firm. Now we knew how large the market was and what it would take to move up the ladder in the search engines.

Step two involved creating a marketing plan based on the information we gathered from step one. A plan like this might include making changes to existing web page content, adding new pages, using pay-per-click systems, and many other web marketing techniques. The plan was to target topics or keywords that were the easiest to secure first and then target the more difficult keywords later in the campaign. By following this approach a website will gain popularity for specific topics or keywords early in the campaign. This popularity will make it easier to get listed under more difficult keywords later. The process takes time because after each change a review is needed to determine how effective the changes were. Then, based off of the findings, future changes can be implemented until the desired results are reached.

Today, The Collins Law Firm is getting calls from new clients that have found their services on-line. Their website should be effective long-term with only a small amount of maintenance cost in the future. This process is effective because it truly forces a client to create a website that is content rich in the area(s) they are trying to target.

The importance of web marketing cannot be overlooked. Without the proper web marketing your website may not be worth the hosting costs you are paying for it. With the proper marketing you can generate sales and leads that make you wonder why you didn't start earlier. We can tell you that experience and hard work are the most important factors to look for when choosing a web marketing company. Make sure you interview the web marketing company you are working with and even see how they are doing ranking their own site. A lot can be learned from a web marketing company who can't even get top listings for themself.

About The Author

Craig Neidel has worked for NetSource Communications Inc. for 6 years and has experience in web development, e-commerce solutions and web marketing. NetSource Communications creates custom e-commerce solutions and web applications. http://www.ntsource.com.

---

Getting noticed on the Internet - Digital Marketing for Small Business

The Internet has grown from a small network of academics... Read More

Reselling Resold Resale Rights

What the heck am I talking about?Let me tell you... Read More

How I Submitted My Internet Marketing Articles To Only 20 Sites But Shortly 16,000 Sites Posted Them

There is no internet marketing chore that I enjoy more... Read More

The New State Of The Art Method For Making Money With Joint Ventures

If you are anything like me, you spend a lot... Read More

What Rich Internet Marketers Know That You Dont

Thirty years ago, I sold information via small classified ads... Read More

7 Simple Steps To Web Wealth

A lot of people and companies have websites. They also... Read More

Make Sure That Your Dot-Com Doesnt Become The Next Dot-Bomb!

Late last night I turned on my television and discovered... Read More

New Medium, New Rules

Life is thought to have begun on Earth somewhere around... Read More

Internet Marketing - Article Announcer

Who said marketing on the internet was easy. All the... Read More

How To Use Pop-Ups Effectively To Generate More Profits!

What I'm about to explain to you will change to... Read More

Income Producing Tasks and The Fluff!

Think about everything you can do in your business that... Read More

How to Get 100s of People into Your Downline(s) in Just a Few Months

I've been "seriously" working the Web since late 2000. I... Read More

The Power Of Viral Marketing

You certainly know by now that the term "viral marketing"... Read More

Experience the Benefits of an Internet Business

The Internet industry is booming and offers opportunities galore for... Read More

Do You Know the 3 Key Strategies to Using Lead Capture Pages?

Leads are the Life Blood of any Online Home Based... Read More

Profiting From the Online Business: Tips to Boost Your Sales

Creating a lucrative online business is not an easy task.... Read More

The Reality Of How To Make Money In An Online Business

"Making money online quick and easy" seems to be the... Read More

Why Your Internet Business is Like the Stock Market

As savvy stock market investors know, chasing after the one... Read More

How You Can Tap into the Dramatic Selling Power of Testimonials

Among the variety of techniques available to you as a... Read More

Internet Marketing Strategy:The Advertising Co-op

The advertising co-op is an Internet marketing strategy that should... Read More

How SPAM Sells Sex, Greed, and Survival

The unsolicited email people react to most is what yells... Read More

Marketing Gurus: Do You Need One?

Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More

Streamlining Internet Marketing

With each new Internet Marketing (IM) Guru, there comes a... Read More

Creating Multiple Streams Of Income Part 2

Over my years of experience in doing business on the... Read More

How to Make Money from Your Website Using Advertising

You have managed to get your website to that magical... Read More

Automatic Internet Marketing and Business Success On A $25.00 Budget

There are plenty of free tools online for marketing. And... Read More

Developing Your Export Import Business Using Internet - Part I

Since most of the businesses throughout the world have access... Read More

Building Community Websites = Success Online

In this article I will discuss how important is it... Read More

No-Holds-Barred Conversations with Dan Lok - Part 2

Question: How to deal with ultra skeptical offline or be... Read More

The Psychology of Online Selling

Why do we buy things? Well, some thing are out... Read More

Targeted Traffic is More Important than Ever!

In the early days of web development, business owners had... Read More

Consumer Confidence Increased With Paypal

In the last year I have met people that have... Read More

Avoid a Summer Sales Slump

Did you ever see the movie "Terminator 3" by Arnold... Read More