7 Ways to Become an Obvious Expert in Your Field

Obvious Experts enjoy a compelling advantage over their competition; they're the first ones thought of when there's a challenge to be addressed. Obvious Experts are resources whose advice and expertise are welcomed, trusted, and enthusiastically recommended. When you become an Obvious Expert, prospects come to you pre-sold on your competence. This speeds sales and avoids pricing issues based on unfamiliarity and a resulting lack of trust.

Here are seven ways to use technology to promote your professional services on a limited budget:

Technology makes it practical to promote Obvious Expert status. You can:

• Maintain constant contact. You can keep in constant contact with clients and prospects without the costs of printing and mailing.

• Educate your market. Show prospects what to look for when buying and how quality pays off in the long run.

• Synergy. You can create a powerful synergy between online and offline marketing. Use print to drive website traffic!

Here are some ways to put technology to work promoting your expertise:

1. Keep in touch for free

Adobe Acrobat's PDF file format lets you distribute attractive, easy to read, One-Page Newsletters for free via e-mail and the Internet. Monthly, educational, One-Page Newsletters prove your expertise without bragging or boasting. A monthly One-Page Newsletter is far more effective than a four-page newsletter every other month, or a quarterly eight-page issue. Acrobat permits you to use type and layout to visually "voice" your One-Page Newsletter. This establishes an image and sets it apart from your competitors.

2. Drive web site traffic

Flash Paper, a file format you create with Macromedia Contribute, permits you to display formatted newsletters on your website. Visitors can immediately read and print your One-Page Newsletters without having to download them. Contribute also lets you update your website without knowledge of HTML.

3. Add a personal touch

Web audio adds another level of persuasion and personalization. You can record "welcomes" and "invitations"-furthering your relationship. Audio also permits visitors to hear testimonials delivered in your client's own words. You can host teleconferences on low-cost rented bridge lines. You can expand upon topics introduced in One-Page Newsletters, engaging your market and deepening relationships. Calls can be recorded and offered as free MP-3 website downloads.

4. Automate your marketing

Use autoresponders to automatically fulfill prospect information requests. Each request can trigger a timed sequence of e-mails-like a "mini-course"-greatly increasing your chances of making a sale. Post-purchase autoresponders help you cross-sell, up-sell, and re-sell buyers.

5. Write better in less time

Mind Mapping software helps you plan your marketing and write more persuasive copy. Mind Mapping helps you harvest and organize your ideas. You can easily plan your marketing and create each issue of your One-Page Newsletter. You can also use online technology to dictate your newsletters, greatly reducing the time it takes to create each issue.

6. Publish your expertise

Print-on demand helps you publish a book that promotes your expertise without undue financial risk. Books are only printed when they are sold.

7. Learn from your market

Online surveys help you identify your market's information needs, test offers and messages, and find out why visitors leave your website without buying.

Keys to success

• Use multiple technologies. Use autoresponders to distribute your surveys, for example.

• Commit to consistency. One-Page Newsletters keep you constantly in front of clients and prospects.

• Always look your best. Use design to reinforce your image and your message.

• Educate, don't advertise. Let your ideas speak for themselves. Sales will follow.

About The Author

Roger C. Parker is the $32,000,000 author with over 1.6 million copies in print. For content ideas and more, contact Roger at 603-742-9673, or e-mail Roger@onepagenewsletters.com and find out how you can become an Obvious Expert.

---

Creating Your Internet Marketing Plan

For large corporations, a marketing plan is a huge document... Read More

The 10 Success Basics For Your Online Business

It's always a good time to review what's been working... Read More

Road Map to Internet Marketing Success

Today, the internet has become part of our life. We... Read More

Overcoming The Fear Factor In Online Sales

No I am not talking about the classic board game,... Read More

Motivating Shoppers with Online Coupons (Part 1 of 2)

Online shopping continues to grow at leaps and bounds. Depending... Read More

Do?s and Don?ts for the Internet Marketing Newbie (Part 1)

I, myself, being an internet marketing "newbie" (endearing term used... Read More

The First Steps In Ideal Internet Marketing

The first steps in defining your ideal marketing plan determining... Read More

Attitude - The Marketers Most Important Trait

Attitude is a key part of each of us. A... Read More

Getting A Solid Internet Marketing Foundation

As we look at building our online businesses, many of... Read More

How To Make Money Online

Catch the cash on the net?in more ways than one.Thousands... Read More

How Your Hobbies Can Help You With Your Business

Everyone has a hobby or interest that they have a... Read More

10 Ways to Exceed Your Clients Expectations Every Time!

The following tips are just a few of the things... Read More

Success is a Process, Not an Event

We all need a little inspiration once in a while,... Read More

The Deadly Sin Of Inaction

"There is difference between knowing the path and walking the... Read More

How To Win The Marketing War, Capture Your Prospects Mind

As a marketer you are engaged in a "War" with... Read More

At Last, A Plain English Guide to Internet Marketing

Have you ever been horrified and intimidated at the convoluted,... Read More

What is EMarketing? A New Discipline is Evolving

Before trying to define the term of eMarketing (or electronic... Read More

Experience the Benefits of an Internet Business

The Internet industry is booming and offers opportunities galore for... Read More

An Internet Marketing Plan Is Crucial

A Internet marketing plan provides you with a way to... Read More

Grab that Browser! The Captive Affiliate Marketing Model

Creating mini-sites that grab your browsers and prime them into... Read More

The Secret Weapon of Successful Web Marketing Is

Impulse shopping in the checkout lane may be what drives... Read More

How Knowing Your Customer via Direct Marketing Helps Your Online Business to Prosper

What is direct marketing? Put simply, direct marketing is a... Read More

Is The Internet the Ideal Marketing Medium?

The internet has grown explosively in the ten or so... Read More

The Biggest Internet Marketing Mistake Victorias Secret Will Never Make

Victoria's Secret has about 1500 retail stores, a world class... Read More

Drive Tons Of Traffic To Your Web Site

If you've got a web site then one of your... Read More

5 Secrets to Building a Successful Internet Business

Everyday I talk with people who want to get started... Read More

Internet Profits Revealed: The Simple Philosophy that Works

Why is profiting on the Internet so hard for most... Read More

Quick Guide to Internet Marketing: 9 Tips for Success on the Net

To market successfully you must incorporate the Internet into your... Read More

Using Back Links to Get Top Search Engine Ranking

There are no hidden secrets on how to rank high... Read More

How To Come Up With New Product Ideas

Have you ever wanted to add new products to your... Read More

Ten Tips for Getting More Sales From Your Website

(1) Create a Direct Response Website, with the minimum number... Read More

Why Your Internet Business is Like the Stock Market

As savvy stock market investors know, chasing after the one... Read More

How to Turn Freebies in to Sales

You can increase sales and profits by offering freebies to... Read More