Harness the Power of the Internet

Whether you're a service business working to obtain clients, a manufacturer selling products, or a non-profit organization selling your good works, you must spread the word. You must speak up to be heard. Getting a response requires consistent and persistent self-promotion. It is a simple formula: Commit to marketing your services, and business will grow.

As part of your overall strategy, your website is a powerful tool to increase your visibility. Your prospects can immediately access information about your organization ? instant gratification! A website gives your organization the ability to provide a comprehensive explanation of your services, products, or programs. It can add credibility by listing your clients and their testimonials. Visitors can learn about your staff, and even see pictures of them.

You can draw prospects in with compelling and pertinent content. Articles, tips, and quizzes not only show off your company's expertise and skills, but they are interesting and can educate people about a wide variety of topics.

Your website is a versatile tool, with almost endless potential to be a powerful outreach and promotion workhorse for your organization. Here are just a few examples of ways a website can help you:

* Non-profit organizations can use the website to fundraise, increase membership, solicit volunteers, and encourage people to join in political activism. Online forms allow people to respond immediately.

* Retail businesses can include online catalogs with pictures of their products and online order forms.

* Creative businesses can include online portfolios to show examples of their work.

* Extend the reach of your website by linking to other websites and listing your site with search engines.

* Make the most of meta tags and keywords (you'll probably have to ask a website programmer to help you with this one!)

Copyright © 2002, Wendy Gray Maynard, Kinesis

Wendy Gray Maynard is the co-owner of Kinesis. Kinesis specializes in marketing, graphic design, and business writing.

Visit http://www.kinesisinc.com to sign up for Kinesis Quickies, our free e-newsletter featuring free marketing wisdom and tips.

---

Gas, Air, and Spark - How Internet Marketing is Like a Cars Engine

I've never been much of an automobile mechanic, but about... Read More

Financial Freedom Through Integrity and Honesty

Starting down the road to owning your own business can... Read More

10 Resourceful Ways to Recycle Digital or Small-ticket Products

Have your product sales slowed down? Do you want to... Read More

Ecards as a marketing tool

As any successful businessman will confirm, having a great product... Read More

Writing a Website That Sings!

If your online sales have taken a dip lately, your... Read More

Beyond Viral Marketings Its Exponential Multiplication

Exponential Multiplication a Real Life Example:Double a penny every day... Read More

Making Money in the Online Dating Gold Rush of 2004

Have you noticed the explosion of Websites related to love,... Read More

This Here Web Aint Big Enough For Both Of Us! Can You Corner Web Market Share With Negative Action

If you're a fan of Western movies I'm sure you've... Read More

Viral Marketing: Is Your Website Infected?

Viral?Viruses?Infections?not pleasant subjects for most situations. Unless you're discussing Viral... Read More

Internet Marketing In A Room FULL Of Naked Men!

NO, that's not one of my secret dreams :-) It's... Read More

Internet Consultants for Online Sales

Beware of Internet Consultants, as many of them have never... Read More

Online Advertising: 10 Flaming Hot Ways To Heat Up Your Sales

If you have a website but not making a lot... Read More

Do Online Business Ethics Exist?

In the world of online busines something has gone wrong.... Read More

No-Holds-Barred Conversations with Dan Lok - Part 2

Question: How to deal with ultra skeptical offline or be... Read More

If It Sounds Too Good To Be True

You've heard that cliché over and over I'm sure, but... Read More

Scared Of Creating Your Own Info Product?

Don't be scare off when you hear about product creation... Read More

How I Submitted My Internet Marketing Articles To Only 20 Sites But Shortly 16,000 Sites Posted Them

There is no internet marketing chore that I enjoy more... Read More

Online Marketing Secrets & Marketing Strategy For An Succesful Web Site

starts when a web site is being planned... And is... Read More

How to Make Money with Your Own Internet Business

Many people fail to realize how they can really make... Read More

10 Killer Ways To Multiply Your Sales

1. When you make your first sale, follow-up with the... Read More

Internet Marketing is Changing Right Before Your Eyes!

There's no doubt about it . . .Big changes are... Read More

Avoid The Sharks

They hang around your web site. Not buying, just lurking.... Read More

Beneath the Surface of Internet Marketing

To most people Internet Marketing looks like a good way... Read More

The Struggling Internet Marketer

Instead of giving you advice on how to make a... Read More

Boost Your Sales Copy With One Simple Tweak

Do you want an amazingly simple trick to move far... Read More

The Rats Are Winning the Rat Race

There was this great entrepreneur who came up with a... Read More

What a Billionaire Balloonist Taught Me About Internet Marketing

Billionaire Richard Branson, the entrepreneur behind the Virgin brand, is... Read More

Flat Tires, Slow Leaks, and Online Marketing

Does your online marketing campaign have a flat tire? Or... Read More

Sales Marketing: 10 Blockbuster, High Octane Strategies To Explode Your Website Sales And Profits

Do you want to ignite sales at your website?Do you... Read More

The Budget Webmasters Guide to Increased Credibility - Part One

Hey, I just noticed something. I've been sitting here filling... Read More

Online Sales : 10 High Decibel Tricks To Magnify Your Sales

Online sales is like a fine art and you have... Read More

To All Internet Marketers - How To Get My Business

More and more people are realizing that the Internet offers... Read More

Yanik Silver Asked Some Questions That Peaked My Curiosity

It's so simple! I wish I'd discovered it a year... Read More