Use Landing Pages to Boost Sales and Capture Metrics

If you are sending out a periodic email newsletter, no doubt it contains links back to your Website. These links probably take the responder to a product promotion, a featured offering, a contest sign-up location, or essentially any offer which is a means of gaining new clients or increasing your sales. What happens all too often, however, is that the person responding to your link wanders off somewhere else on your Website or else quickly leaves your site for other Internet destinations. Once you entice a newsletter recipient to visit your site, it is critical that you carefully guide him or her to take the actions you wish.

The best means to accomplish this is to set up a "landing page." This is a special Webpage constructed solely to handle promotional responses. It is not reachable through your main Website (unless you want it to be). Here, motivating text steers the buyer to take a desired action. The links on a landing page are thus limited to those that you want the prospect to follow.

Implementing landing pages will significantly improve the success of your newsletter promotions. This technique also allows you to capture important metrics to gauge your success. Since the only visitors to a landing page come as a consequence of your newsletter promotion, you can easily determine two critical measurements:

1. The number of click-throughs from your newsletter for this offer, and
2. The sales conversion rate among those who visit the landing page.

After putting all the effort into preparing a newsletter promotion, complete the process by creating a special landing page. This simple step will boost your sales and give you the data you need to refine campaigns.

Al Kernek is a real estate broker and author of "Creating E-Mail Newsletters ? A Practical Guide for the Real Estate Community." To learn more about increasing sales using low-cost, effective Internet marketing techniques, visit http://www.renewsletter.com

---

Viral Marketing - Use This Free Reminder Service to Go Viral

The busier you are the harder it is to remember... Read More

Aggressive Marketing

If you get an email with a title like 'Don't... Read More

Highly Recommended Pre-Fab Marketing Business

Unfortunately most 'ready-made' business sites don't seem to be very... Read More

Multiple Streams Of Internet Income

Make your website pay?in millionsAlthough opportunities were rare and far... Read More

Niche Marketing - Assessing The Potential Of A Niche

Potential niche products exist all around us, but how do... Read More

Internet Marketing: To Promote Your Online Business Through Joint Ventures With Offline Business

What is a joint venture?It means when you partner with... Read More

Online Marketing & Promotions: Joint Ventures Super Secrets Revealed

What is a Joint Venture?How can this online marketing and... Read More

E-Mail Accounts For Your Home Based Business

As a Work at Home Business you need to have... Read More

Internet Marketing: Are You Penny Wise And Dollar Foolish?

It never ceases to amaze me how many people set-up... Read More

Headlines Bring Sales--Where and How to Use Them - Part 2

Headlines are short vital statements to stimulate your potential customers... Read More

4 Reasons Why Having Your Own Product is Essential for Serious Marketers

I know what you're thinking, "Why is having your own... Read More

Internet Marketing Help

If you're looking for Internet marketing help you've come to... Read More

10 Amplifying Ways To Turn Up Your Sales Volume

1. Make your potential customers forget about the competition. Just... Read More

Seven Tips For A Successful Internet Marketing Campaign

Often there can seem to be very little difference between... Read More

Shopping Search Engines, The Benefits and Explanations

The Shopping Search Engines are a new breed on the... Read More

Free For All Sites: How They Can Actually Help Your Business

Anyone whose been marketing online knows that generating leads can... Read More

10 Creative Ways to Sell and Market Resale Rights Products Offline

Are you having a tough time selling that ebook or... Read More

New Medium, New Rules

Life is thought to have begun on Earth somewhere around... Read More

Learning the Value of an e-Business Website

Starting a business is a huge, but rewarding, task to... Read More

Ive Started My Own Online Business...Now What?

People ask me this question all the time! The "Now... Read More

Solution Catalog - Getting More Out Of Your Searches The Fast And Easy Way

Are you Tired of being Burned by your Internet solutions?... Read More

3 Simple Steps To Get Free Original Content for Your Website

As a web business owner you will be well aware... Read More

Free Internet Secrets That Will Instantly Drive Up Your Traffic and Sales

The following 3 secrets revolutionized my life. For years I... Read More

Sales Marketing: 10 Blockbuster, High Octane Strategies To Explode Your Website Sales And Profits

Do you want to ignite sales at your website?Do you... Read More

The Niche Website Naming Secret

Today I was optimizing a couple new websites for search... Read More

Your E-Business Strategy: Is It Love ... Or Fear?

I read recently that every human thought originates from either... Read More

Why You Must Have More Than One Niche Sites

Have you heard of diversifying your investment portofilio?No? Well, it's... Read More

The Fatal Attraction of Online Marketers

Suppose you were offered 263 links coming into your website... Read More

How To Get Free Publicity For Your Business

You don't have to spend thousands of dollars on advertising... Read More

Use Landing Pages to Boost Sales and Capture Metrics

If you are sending out a periodic email newsletter, no... Read More

Niche Marketing, Niching Niches for the Ultimate Payoff

Niche Marketing, in simple terms is all about targeting hot... Read More

How To Create An Automated Income Producer

One of my favorite net marketing tasks is creating a... Read More

What is Pay Per Call? How does it work?

Pay Per Call is the next wave of advertising on... Read More