The Ugly Side Of Internet Marketing, What The Gurus Wont Tell You!

Did that headline grab your attention?

I have experimented with many different headlines on my sites and found that you can take the same sales letter yet your sales will increase or decrease depending on the headline you are using.

That's nothing to sneeze at! Your headline can literally make or break your advertising campaign.

The headline is the most important part of any sales letter. It has to grab your prospects attention by dangling the proverbial carrot in front of them to suck them into your main sales copy. It literally is like an ad for your main ad.

The key to writing headlines for a particular sales letter is to write down as many as you can. Try different variations and combinations until you find the one you like best.

Then test, test and test some more! Just the addition of one or two more words in a headline can literally skyrocket your sales. Keep testing until you've created a headline more powerful than a vacuum cleaner!

What I also like to do is to keep a swap file of the headlines I like. I pay attention to headlines in newspapers, magazines and especially the tabloids and when I find one I like I put it in my swap file.

I don't copy the headline word for word but instead I create a fill in the blank approach for future use.

For example I came across a headline that read:

The ugly side of beef, what health officials won't tell you!

That headline really caught my attention. So I put it in my swap file as:

The ugly side of ___, what ___ won't tell you!

I can then fill in the blanks for whatever purpose that headline may suit me for future use, which then becomes the title of this article:

The Ugly Side Of Internet Marketing, What The Gurus Won't Tell You!

Creating a swap file of good headlines can do wonders for your bottom line so start focusing on headline writing today!

You will find that headlines are important in almost every online endeavor you are embarking on...from websites, to emails, to classified ads, to article writing, to pay per click search listings and more...

Do not underestimate the power of a headline!

Get this article by autoresponder! Send a blank email to article@milleniummarketers.com

About The Author

Al Martinovic is the publisher of the Millenium Marketers Newsletter which helps ordinary people such as yourself achieve extraordinary things. Subscribe FR^E today and get 2 FR^E bonuses! http://www.milleniummarketers.com

---

Resources For Staying Current of IT Advancements For Online Business Owners

The internet and associated technology changes at a relatively fast... Read More

Standing Out Head and Shoulders Above the Rest

Using Online Communities to Differentiate Your WebsiteAs a young girl... Read More

Reselling Resold Resale Rights

What the heck am I talking about?Let me tell you... Read More

After Fifteen Years Or More Of Frustration With Internet Marketing, I Think Ive Found It!

Hello Internet junkies and friends,Did I mention my frustration with... Read More

Internet Marketing Requires Lots of Patience!

When you first make a decision to start an Internet... Read More

The 2 Best-Kept Secrets Of The Internet

It's a difficult task creating a website that brings you... Read More

Guaranteed Sign Ups-What Are They?

Every business needs customers that's axiomatic.When you work on the... Read More

What Not To Do?

As the Internet grows in popularity and importance, the quality... Read More

SEO 101... These Tags Really Do Matter

In search of the coveted search engine traffic? Yes? Then... Read More

You Know Internet Marketing Is for You When

There are many people in the world who feel stuck... Read More

Using Ad Boards in Your Marketing Campaigns

Are free advertising boards a waste of time?Not if you... Read More

Viral Marketing, New Means of Communications and Applications

Viral Marketing and Communications, Buzz Marketing, and Word of MouthMeans... Read More

Understanding the Power of Viral Marketing Online

The story of how Hotmail moved from zero to a... Read More

8 Myths About Online Marketing

These myths about online marketing. Seasoned marketers and beginners alike... Read More

Collective Courtesy

I don't know what you are promoting, or what methods... Read More

How To Top The Medal Tables With Your Website

The Olympic motto is "Citius, Altius, Fortius" meaning "Swifter, Higher,... Read More

Online Testing Optimization

Simply put, online testing involves keying each different test variable... Read More

How Do You Live the Internet Dream? Automate, Automate, Automate!

There's no doubt that one of the things that excited... Read More

Headlines Bring Sales--Where and How to Use Them - Part 2

Headlines are short vital statements to stimulate your potential customers... Read More

Why Your Talents Alone Arent Getting You Anywhere Online

The bottom line is that there are plenty of really... Read More

Seven Marketing Questions You Should Ask Before You Get A 10 Year Old To Build Your Website

Google tells us there are 4 billion websites- almost one... Read More

3 Quick and Easy Steps to Earn Money Online!

Do you own a web site that is continually failing... Read More

Overcoming The Fear Factor In Online Sales

No I am not talking about the classic board game,... Read More

The Google Toolbar & Search Engine Optimization

Like many other useful toolbars out there so is the... Read More

Traditional Mediums versus Search Engine Positioning

Banner Advertising:Paying $15 for a 1000 impressions on a high... Read More

Yahoo Search Marketing: Is an Effective Online Marketing Tool

Yahoo! manages to utilize its huge network of websites and... Read More

10 Scorching Ways To Heat Up Your Sales

1. Email each visitor a satisfaction questionnaire after they purchase.... Read More

Internet Marketing Requires Persistence

Marketing your company online requires patience and persistence. Like every... Read More

How to Profit From Your Ad Space in this Economic Downturn

Recent research predicts that the online ad market will decline... Read More

Find Your Niche

If you haven't heard the word 'niche' being batted around... Read More

Boost Your Sales Copy With One Simple Tweak

Do you want an amazingly simple trick to move far... Read More

10 Ways To Make Your Sales Soaring

1. Maximize the effectiveness of your banner ads. Don't just... Read More

Never Underestimate the Value of Giving Things Away

"Never underestimate the value of giving things away." I remember... Read More