How To Use the Multiplier Effect in Web Marketing

One of the most exciting things about doing business online is the Multiplier Effect. It's the principal factor behind some of the fortunes that have been made on the Internet.

How does it work?

The Multiplier Effect occurs when your marketing technique either:

A) replicates itself over and over again, or B) feeds into other marketing techniques

A classic example of the first kind of Multiplier Effect is the Free E-Book.

Ten people download your Free E-book and offer it from their websites. Those ten people each get downloads and it's now being offered on 100 websites, and so on.

The second type of Multiplier Effect occurs when one marketing technique results in benefits from another marketing technique.

A good example of this is Link Exchange.

Let's say you get links on 100 different websites. When the Search Engines spider those websites, they find your link. Your 'link popularity' then increases and as a result, your ranking in the Search Engines goes up.

This kind of Multiplier Effect often results in a 'feedback loop'.

Because your website now ranks higher in the Search Engines, more people want to exchange links with you. You now have links on 300 different websites. This in turn gives you an even higher ranking in the Search Engines, and so on.

Some marketing techniques have no Multiplier Effect. For example, posting to FFA sites - after only a few hours your ad drops off the FFA site and you have to start again.

One of the most powerful Multiplier Effects I know of occurs when you write Ezine Articles.

The main purpose in writing Ezine Articles is to get them published in Ezines. And that on its own will bring you a lot of highly targeted traffic. But the benefits don't stop there.

When your Articles are posted on other people's websites you get free links (from your Resource Box) back to your website - more traffic. This increases your link popularity and so your ranking in the Search Engines goes up - more traffic. Eventually you'll find your Articles appearing in Free E-Books - even more traffic.

As you can see, this kind of Multiplier Effect rapidly builds up its own momentum - after a certain point it's virtually unstoppable.

Here are 2 ways you could start using the Multiplier Effect:

1) Launch a Free E-Book

Start collecting Ezine Articles on a particular topic. The topic could be 'Search Engine Positioning', 'Website Design', 'Affiliate Programs', 'Ad Writing', 'Choosing a Web Host', or it could be on 'Parenting', 'Gardening' etc.

When you have about 25 good Articles on your chosen topic, contact the Authors and ask their permission to include their Articles in your Free E-Book (with the Author's Resource Box).

Make sure your free E-Book has plenty of links back to your website.

The secret to making this technique work is to ensure that your Free E-Book is closely related to the theme of your website. For example, if you market 'Search Engine Submission' tools from your website, an excellent topic for your Free E-Book would be 'Search Engine Positioning'.

Here's a tip that will help you find out exactly how much traffic you're getting from your Free E-Book.

Make a copy of your index page and re-name it something else, such as: http://www.yourdomain.com/free-ebook.html

In your Free E-Book, instead of linking to your home page (index.html), link to the duplicate home page (free-ebook.html). This way, you'll be able to check in your webstats exactly how many visitors are coming to your website from your Free E-Book.

Include a short note on the index page of your Free E-Book telling people that they are welcome to give away your E-Book from their website.

Then submit your Free E-Book to these directories:

http://www.zdnet.com http://www.upload.com http://www.ebooksnbytes.com http://ebooks.searchking.com http://www.free-ebooks.net/ http://www.reportsearch.com/ http://www.ebookdirectory.com/ http://www.ldpublishing.com/index1.html

2) Write Ezine Articles

Whatever you do on the Web, you must have picked up dozens of tips along the way - tips that would be very useful to other people who are just starting out.

Turn those tips into a series of articles, give them catchy titles and submit them to these 'article announcement lists' (you'll have to subscribe first):

mailto:article_announce-subscribe@egroups.com mailto:aabusiness-subscribe@egroups.com mailto:aageneral-subscribe@egroups.com mailto:aainet-subscribe@egroups.com mailto:Free-Content-subscribe@egroups.com mailto:articles_archives-subscribe@egroups.com mailto:PublishInYours-subscribe@egroups.com mailto:publisher_network-subscribe@egroups.com mailto:ArticlePublish-subscribe@yahoogroups.com mailto:subportal-subscribe@egroups.com

Then put your articles on autoresponder and submit them to these 'online article archives':

http://www.ezinearticles.com/add_url.html http://www.ideamarketers.com/ http://www.mega-success.com/articles/submit.shtml http://cyberprosper.com/submit.shtml http://www.womans-net.com http://www.connectionteam.com/submit.html http://www.netterweb.com/articles/ http://article_depot.50megs.com/ http://www.ezadsuccess.com/articles/submit.shtml

Think of your Articles and Free E-Books as seeds - scatter them around and then watch them bear fruit and multiply.

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

In The News:

pen paper and inkwell


cat break through


Book Yourself Solid Key #4: Produce A Powerful Personal Brand That Sets You Apart

Copyright 2005 Michael Port & Associates LLCWould you rather be... Read More

A World Outside The US

With the exception of myself and a small handful of... Read More

My Dog Ate My Website

I am really fascinated by the world of on-line marketing.... Read More

Do This - and Destroy Your Resale Rights Business!

There's one thing that's sure-fire guaranteed to ruin your profits... Read More

Niche Web Sites Do Not Have To Be Small

I've been marketing for a long time now and I... Read More

10 Ways To Make Your Sales Soaring

1. Maximize the effectiveness of your banner ads. Don't just... Read More

How To Master Internet Marketing

What is the secret of being the best at Internet... Read More

Advertising That Yields the Best Results

In today's world, online advertising is KEY to the success... Read More

Be A Hot Guest

Want to make an impact with your online business in... Read More

Seven Strategies To Make Money On The Net Regularly

You can attract 1,000's of prospects to you. You only... Read More

How To Make A Lot Of Money On The Internet Doing Nothing

"You can make a lot of money on the Internet... Read More

Do Online Business Ethics Exist?

In the world of online busines something has gone wrong.... Read More

Multiple Internet Profit Streams

Have you been searching without success for a way to... Read More

Reselling Resold Resale Rights

What the heck am I talking about?Let me tell you... Read More

Niche Marketing: Broker Your Way To Profits

If you haven't started your own niche business yet because... Read More

Harness the Power of the Internet

Whether you're a service business working to obtain clients, a... Read More

Visibility Equates to Higher Profits

One of the greatest challenges businesses face is how to... Read More

Have You Got Your Ear To The Ground Or Your Head In The Sand?

What happened on your website yesterday? What about last week... Read More

Are You Limiting Your Income?

When first starting out in internet marketing, I was afraid... Read More

What to Sell on the Internet?

The phenomenal growth of ecommerce lures more and more people... Read More

Website Marketers Enemy No. 1

There comes a time in your efforts to market your... Read More

Dos and Donts for the Internet Marketing Newbie (Part 2)

You are now reading Part 2 of my article the... Read More

The Power of Taglines: Take My Tagline Test!

An effective logo/tagline combination can be one of the best... Read More

Online Marketing: Math or Myth?

The numbers are supposed to be big in online marketing,... Read More

An Introduction to Mortgage Marketing

The other day I had an appointment to meet with... Read More

Weblogs, Podcasting, and RSS Newsfeeds in the Marketing Mix

Weblogs and Podcasting in the Marketing MixIt is rare that... Read More

10 Killer Ways To Multiply Your Sales

1. When you make your first sale, follow-up with the... Read More

Exploring Beyond Keywords Into Behavioral Research

If you have ever studied search engine optimization, then you'll... Read More

What The Internet Marketing Gurus Are Doing That You Are Not

Do you want to join the well known gurus like... Read More

The 10 Success Basics For Your Online Business

It's always a good time to review what's been working... Read More

5 Steps to Achieving Success in Marketing

1 Planning:When starting your marketing strategy, it is wise to... Read More

Dont Baffle Me - Talk to Me

Congratulations, all you Internet marketing people you. You now command... Read More

Internet Marketing: 10 Hypnotic Psychological Desires To Empower And Make Your Ad Irresistible

Psychology is the engine that drives human behavior.You can't make... Read More