If you Sell a Product, Use Online Marketing, Part 2

When you offer your products via an email campaign to get people to visit your Web site, or sell direct through email, you reap many rewards--you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field.

1. Offer improved customer service and support.

All new subscribers to my ezine get 2 free special bonus reports. I receive their email address. I keep these in a file and follow up every few months with an email "thank you" gifting them with a free special report or free email answer to one question. Customers love a freebie, and they will connect my name with any future purchase they need to make.

For coaching services, I send out a note periodically that includes all the extras I offer. My clients give me the testimonials that remind me of those extras, making it easy to relate.

2. Reduce support costs.

Your online home office costs a fraction of what a brick and mortar storefront would. Think of the rent, the gas you save! Online services cost just a little: Web hosting, Web maintenance, and an email server are a few. Since online marketing is far easier, you'll need only a part time computer or virtual assistant. Reduced costs = less business expenses. And, you will spend less time and money to reap bigger profits because your target market is all online business people.

3. Reduce your time in the office.

It's far easier and faster to use email than phones or faxes. You don't have to have expensive and time-costing lunches with associates, because you can email at your convenience. And, it's all in writing. My promotion time is now only 6-9 hours a week after one year of foundation set up.

4. Reduce the cost of doing business.

In your home-based virtual office, you will have much less overhead. When you self-publish eBooks or other information products you won't have to spend time or money on postage, packaging, or mailing. You don't spend money on printing yielding much more profit as well as reduced expenses.

When you apply online promotion such as submitting free articles to ePublishers who are crying for them, you spend around an hour or so on each article that can be recycled many times. The actual time of sending it out is a few minutes.

Even if you need to mail your product, you still will have to spend less time and money.

Using email to offer and sell your products reduces your dependence on other sales channels such as the brick and mortar stores, traveling to give talks, and writing "round file" press releases.

When you market Online, you eliminate the middleman who can take a hefty percentage of your profit--up to 90%.

My motto is: If someone else who takes a commission can't sell at least 10 times as many products as I can, I don't need them."

5. Reduce your marketing time because email communication is short, fast, and gets to the point quickly.

You don't have to spend time buying stamps, logos, special envelopes and stationery. You do need to keep track of every customer, subscriber and Web visitor. Be alert to collect every person's email address when you meet and greet. Place each one in a categorized file, so you can laser target messages to one audience at a time.

If you sell books on your Web site, you can look like Barnes and Noble reaching thousands, even tens of thousands each day. Your visitor will have an easier time to find your product because you offer only a few on your site.

If you are like me, you will enjoy keeping track of your increasing sales each month. You will enjoy staying in touch with your potential buyers. People Online are hungry for your information and product. Put your effort into online marketing and win!

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

---

Marketing Your Business - How Do I Adapt To The Internet?

The way we do business is changing rapidly. From VOIP,... Read More

Believability - Youve Either Got It or You Aint!

Believability is what's missing, and the majority of all businesses... Read More

Creating Your Internet Marketing Plan

For large corporations, a marketing plan is a huge document... Read More

E-Mail Accounts For Your Home Based Business

As a Work at Home Business you need to have... Read More

Kindergarten Dropout Makes A Fortune In Internet Marketing

Hyperboles abound in Internet Marketing. Myth has its own area... Read More

3 Simple Steps To Get Free Original Content for Your Website

As a web business owner you will be well aware... Read More

Truth and Lies

How low can one get? The number of encounters I... Read More

My Secret To Selling More Big Ticket Items

Many aspiring Internet marketers hear all of the talk about... Read More

Internet Marketing: 10 Blazing Internet Marketing Secrets To Sky-Rocket Your Profits

Your turn to succeed has come.I am happy to offer... Read More

Visitor Traffic Statistics 101, or, The Who, What, When, Where, Why & How of Web Analytics

As we all know, visitor traffic is crucial to the... Read More

The Best Kept Secret on the Internet

What is the Best Kept Secret on the Internet?This is... Read More

Benefit By Helping Others Plus How To Create Urgency So People Buy Now

Many people don't have the time or skills to write... Read More

X-Ray Specs, Turning 30 and Achieving Website Success

I was writing the final chapter of my book on... Read More

Future for Internet Marketers

Have you ever attended a class where the instructor followed... Read More

Keys To Successful and Profitable Niche Marketing

The market world is increasingly becoming specialized. Instead of offering... Read More

How To Produce The PERFECT Viral Ebook

Viral marketing is probably the number one method for generating... Read More

Internet Marketing: 10 Ingenious Secret Strategies To Explode Your Sales

Marketing on the internet is getting harder and harder daily.It... Read More

How Quality Content Will Increase Your Traffic and Sales

Are you aware of how vitally important and valuable CONTENT... Read More

Constant Change Is The Only Certainty In Online Marketing

This old saying which addresses the variability of the weather... Read More

You Know Youre an Internet Marketer When...

Did you make the switch from corporate slave to independent... Read More

PPC and SEO - Inhouse Vs. Outsource

Any small business owner in a B2B or B2C market... Read More

Forming Profitable Joint Ventures

You won't be involved in Internet marketing long before you... Read More

Website Sales: Using Direct Response Secret To Get Your Prospects To Buy - Now

I'd like to let you in on a little secret... Read More

Are You Utilizing a 5-Point Prospecting System?

If not, you may be losing out on some very... Read More

Internet Marketing - You Have to Give a Little to Make a Little

Internet marketing by definition is "the use of the Internet... Read More

Do You Know the 3 Key Strategies to Using Lead Capture Pages?

Leads are the Life Blood of any Online Home Based... Read More

10 Ways to Exceed Your Clients Expectations Every Time!

The following tips are just a few of the things... Read More

Getting Members For Your Community

If you read my first article titled BUILDING A BUSINESS... Read More

Top 3 Online Business Success Needs

1) Web SiteThis is for sure the most important part... Read More

Idiotic Marketers Who Waste Time Should be Shot

Ok, that's a little harsh for a title but you... Read More

How to Network Effectively to Secure Freelance Work

When freelancers ask me what type of marketing is the... Read More

The Power Of Cross Promoting

Cross promotion is, without doubt, a powerful technique used by... Read More

Are You Running Your Online Business On Half Empty?

The idea of paying $1000 for a marketing package to... Read More