If you Sell a Product, Use Online Marketing, Part 1

When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards-you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field.

1. Get a Low-Cost Web Site

If you don't have a Web site yet, put it at the top of your goal list. You don't need a lot of Web pages. You need a home page with benefit-driven links to your product sales letter.
From your sales letter, you need a link to a secure place to order such as ClickBank.com or PayPal.com. That's only three sections of possibly 10 pages. Most Web people would charge about $600 for this service. (Be sure to write your home page and sales pages first before you contact a Web master)

2. Enhance your Online and Brand Presence

To discover your own "brand" brainstorm with friends and associates. Answer these questions:

-Why is my product or service the right choice?
-Why am I the preferred expert over my competition?
-What is unique about my product or service?

Think what you can offer that's different and better than your competition. If you said, "I'm the one who can help you make your book dream a reality--faster, cheaper, and easier." That would set you off from your competitors.

To these top benefits, add features.

-Design each part of your book to sell more copies before you write a single chapter with the essential "Seven Hot-Selling Points."

-Write each chapter fast, more focused, clear, compelling, and with less edits with the "Fast-Forward Technique."

3. Enhance product awareness.

When your targeted visitors come to you site to see your free articles and tips, they will become aware of the products you offer, because at the end of each article will be a link straight to your products sales message and order page.

They may not buy the first time, the second or even third time, but if you keep your site updated with new information every few weeks and mark your site that you have done so, your visitors will keep coming. Up to fifty percent will buy.

4. Boost your leads fast.

Email promotion is by far the easiest and most successful of all promotion. When you entice your different email groups with a testimonial or a free bonus report, they will gladly leave their email address. Then, you will be able to continue to stay in touch with them, month after month, year after year. Allow them to download by autoresponder a free article related to your product.

5. Reach new targeted customers worldwide.

Once you get your Web site up, you must learn and apply the many non-techie ways to get people to visit you. After collecting email addresses from the people you meet online or offline, send periodic messages to them, including free articles.

You will attract thousands, even hundreds of thousands of your targeted audience from all over the world. Your ezine or teleclasses can connect with people outside your area because your subscribers or participants think so much of you that they forward the good news to their friends and associates.

Because your Web site attracts only targeted buyers this translates to a much higher rate of sales.

6. Make it easy to buy

Maybe people know you or your products offline through networking groups or other business ventures. A Web site makes you even more respected. Business people expect you to have a Web site because 1) your Web site represents you, your service and products. 2) they love the convenience and speed of Online information and ordering.

In addition to your Web site, increase your sales channels to include office promotion such as post cards, talks, teleclasses, or radio interviews. Offer a free 800-telephone number for orders. For your site, include a "How to Contact Us" section. Put it at the top of your ezine. One disappointed reader of my ezine wanted my local telephone number listed beside my free 800 one. Include contact information in your signature file at the bottom of all emails you send out. Include it in your order pages your sales letters connect to. Always make it easy for people to connect, and eventually buy.

If you are like me, you will enjoy keeping track of your increasing sales each month. You will enjoy staying in touch with your potential buyers. People Online are hungry for your information and product. Take the easy promotion road and use Online today.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

---

Viral Marketing

What is Viral Marketing?"Viral marketing is word of mouth marketing... Read More

10 Unique, Free Product Bonuses

Are you looking for something unique or unusual that you... Read More

The First Steps In Ideal Internet Marketing

The first steps in defining your ideal marketing plan determining... Read More

Local Search Makes Your Business a Big Fish in Your Local Community

The Internet Contains Billions of Website Pages - All Clamoring... Read More

How to Turn Your Articles into a Viral Traffic Stampede

By writing articles you can send targeted traffic to your... Read More

Yanik Silver Asked Some Questions That Peaked My Curiosity

It's so simple! I wish I'd discovered it a year... Read More

3 Highly Effective Strategies To Power Up Your Business in 2005

Whatever your business resolutions may be for this year, you... Read More

3 Link Exchange Methods

Link exchange is one of the many Internet marketing strategies... Read More

Website Sales: 10 Scorching Hot Offers That Sell Like Crazy

One of the best ways to increase your sales is... Read More

How Do You Make Gold Online Without A Database?

That is a great question!We all know by now that... Read More

What Great Online Advertising Really Is!

Many business people have a distorted view about the distinction... Read More

Improving Your Conversion Reduces the Need to Constantly Promote Your Sites

I just got off the phone with Michael Fortin, one... Read More

Offline Marketing for Online Home Based Businesses

When it comes to marketing your web site, most home... Read More

Discover Which Sales Triggers Are Most Effective When Mixed With SEO!

We all know the importance of gaining top visibility to... Read More

Build Your Marketing Muscle

During a saxophone lesson the other day I realized how... Read More

The New Marketing Landscape

Many of us in the marketing services and/or agency business... Read More

Make Use of the Signature Line in Your Email

Think about it, how many emails do you send out... Read More

Beneath the Surface of Internet Marketing

To most people Internet Marketing looks like a good way... Read More

Five Ways to Quadruple a Websites Revenue

Many website owners all too often give up on their... Read More

Aesthetics and Web Marketing

For four years I worked in the editorial department of... Read More

10 Things the Work at Home Online Business Owner can Do to Improve their Search Engine Rankings

Search engine theory is great but most Web Masters Say... Read More

Marketing Tourism Online, Part One: The Basics

This is part one of an article series which will... Read More

Discover How To Find The Gold Online

Finding the GOLD!!!G'Day from the kitchen table of Scott WilsonTime... Read More

How I Shot Myself In the Foot.. No, Wallet!

I need to let you in on some very important... Read More

At Last, The Real Secret Of Internet Marketing

I am going to share a real secret with you... Read More

3 Simple Steps To Get Free Original Content for Your Website

As a web business owner you will be well aware... Read More

How Do You Live the Internet Dream? Automate, Automate, Automate!

There's no doubt that one of the things that excited... Read More

Consumer Confidence Increased With Paypal

In the last year I have met people that have... Read More

One of the Golden Rules of Internet Marketing

In my opinion, one of the 'Golden Rules' of Internet... Read More

Are You Running Your Online Business On Half Empty?

The idea of paying $1000 for a marketing package to... Read More

Get Permission to Earn Income Online for Life

Today, the internet is an excellent media to reach out... Read More

Financial Freedom Through Integrity and Honesty

Starting down the road to owning your own business can... Read More

A Few Things I?ve Learned About Doing Business On The Internet!

A few things I've learned about doing business on the... Read More