Vision Means Passion - Whats Yours?

Interestingly, the word vision can be interchangeable with the word passion.

But small business owners often forget to promote the true reason for being in business. They've lost touch with their passionate vision.

Passion is defined as an intense, driving, or overmastering feeling or conviction. Vision means unusual discernment or foresight - a person of vision.

Our vision (passion) is that intense driving conviction of unusual foresight that involves people in our story.

It is an authentic story because it comes from our heart. It's the reason we do what we do. And authentic stories are how we persuade people to use our service or product (ideas) over many other choices.

But for a majority of people in small business, vision is lost somewhere between starting the business and dealing with the day-to-day challenges and opportunities that arise.

Ask Yourself This Question

Why did you go into business in the first place?

Like many people, you probably got started with a vision you felt passionate about. Somewhere along the line you fell victim to day-to-day, reactive thinking and never returned to your original business vision. It became diluted and never rose from the ashes again.

What Can I Do to Rediscover My Vision?

Remembering the reason you started your business is the first step. Follow the action steps below to rediscover it.

Next, tell people the story of how you got started and why you love what you do. That story should be on your marketing collateral, web site, sales presentations and phone messages.

Passion is that single, illusive thing that attracts clients. Passion helps you stand out from other businesses who are selling rather than telling a "passionate, authentic story about a unique business vision".

Action Steps to Develop Your Vision

1. Create an Authentic Vision Story. Start by considering the reason you started your business in the first place. Think back, when you first started out, what were you excited about?

2. Write down one sentence that tells the value you provide to others. This is the true reason anyone is in business.

3. Next, write down your competitive advantage. How are you different than the competition?

4. List single sentence statements that tell people your identity. Remember, image is dead. Clients and prospects need a strong authentic identity to understand exactly who you are and what you stand for.

5. Add your niche to this list. What single group of people do you best serve?

6. List the type of client you most enjoy working with. Include both professional and personal qualities. Understand who your ideal client is.

7. Weave the 6 points above into a compelling story.

8. Memorize that story. Focus on your ideal client only. Tell every ideal prospect you talk to this week your Authentic Vision Story.

9. The results will surprise you. Your prospects will seem more receptive. Your clients will be more willing to help you spread the word.

Follow these steps and you are guaranteed to find more enjoyment in your business.

© Copyright 2005, Bill Gluth, Develop Your Vision, All Rights Reserved.

Bill Gluth is the motivator of focused change. He is the first to specialize in teaching small business owners how to be extraordinary in a commodity driven world.

Since starting Develop Your Vision in 2001, Bill has helped business owners achieve balance, satisfaction and profit with freedom by understanding the unique "vision" that sets one business apart from their competition.

Bill teaches strategies that turn dreams and goals into accomplishments by successfully reaching tightly defined niche markets using inexpensive, creative, Human Touch ideas and methods.

To find out more about Bill Gluth, Develop Your Vision, visit his website at http://www.developyourvision.com or his Blog at http://www.billgluth.com.

---

Does Your Goal Enhance Your Overall Quality of Life?

So many people struggle with the issue of time management."There's... Read More

Obtaining Your Desires

For one to achieve their goals or obtain their desires,... Read More

Achieving Goals: The Remaining 90% - Sheer Persistence

Achieving goals requires persistence. Here's the proof: In 1915 Ty... Read More

One Life to Live

Nothing stops us. Well, almost nothing. Although we do live... Read More

The Painless Solution To Procrastination

I have a confession to make. Once upon a time,... Read More

Where has All the Time Gone?

We live in a busy society. We may have demanding... Read More

How to Keep Your Focus on Your Home Business Goals

As you begin your new home business you will find... Read More

Ten Reasons To Have an Inspired, World Changing Goal

In a nutshell, having an inspired, world-changing goal is the... Read More

Motivation and Goal Settings ?The to Do List

What is it that you need to do in order... Read More

Mission Statements Improve Goal Setting and Decision Making

A Mission Statement consists of a short phrase or a... Read More

Re-invent Yourself : 7 Steps to Becoming a New You!

Do you like your life the way it is? Would... Read More

Four Steps to Goal Setting

When setting goals it is important to know if the... Read More

One Single Secret to Goal Setting Success

Perhaps you have never taken a stock of the most... Read More

The Focus Wheel

The Focus Wheel was first described by Abraham-Hicks as a... Read More

Maximizing The Time of Your Life

Setting goalsSetting personal and business goals are a must if... Read More

Want to Learn Something New Today?

How many times do you say, "Gee, I wish I... Read More

Got Goals? Did You Reach Them?

Most of us have goals.Big ones, small ones. But not... Read More

5 Good Ways to Make Steady Progress on Your Goals & Projects

1. Schedule a specific time and day to work on... Read More

Creativity Management ? Short Term Goal Setting

Creativity can be defined as problem identification and idea generation... Read More

Intrapersonal Communication

What is intrapersonal communication? It is communicating with yourself.Most people... Read More

Success Is Knowing What You Want

Many people ask me how they can be more successful.The... Read More

Goal Setting - My Disappointing Discovery

Goal setting has become almost an industry in itself with... Read More

Creative Visualization: How to Supercharge Your Goal Setting

Do you know the single best way to "supercharge" any... Read More

The Kaizen of Goal Setting

There is an old way of goal setting and a... Read More

Goal Setting and Goal Getting: The BD3 Approach

Most people have no problem setting goals. At the same... Read More

The Top 10 Secrets to Achieving Any Goal

We all have goals that are important to us. They... Read More

7 MUST-HAVE Conditions To Goal Setting

The three keys to living without limits have always been... Read More

Fear Factor

Is it possible for an individual to pass a course... Read More

Is There An Anxiety Solution For Those Who Fail To Keep Their Resolutions?

In a nutshell... YES!I've given a lot of thought recently... Read More

Just Do It! Write Down Some Goals and Start Achieving!

You have a choice it would seem ? you can... Read More

Not Satisfied With Where You Are; STOP - Change The Action Change The Outcome

"If you keep on doing what you have always done,... Read More

The Value of Focus in Reaching Your Goals

"One aught never to turn one's back on a threatened... Read More

Achieve Your Desires By Scoring Goals

Do you have a desire? Silly question I know because... Read More