Producing Ezines for Growing Your Business

What an ezine is ?
An ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers. An ezine is a mutual bargain, a kind of compromise between editor and his subscribers.

How comes that ? Let's see :
Every ezine has a topic : marketing, humor, gardening, sports, etc... An ezine can and should contain lots of helpful information and resources related to its topic. Everyone interested to receive these information, subscribe to ezine. On the other hand, besides all above information and stuff, the publisher delivers and materials promoting his business. The bargain I've spoke before is simple: subscribers agree to receive promotion materials altogether with other information they are interested in.

An ezines is an excellent recruitment tool for your business. Let's say you sell books online through your website. If you chose 'new issues' as topic for your ezine, you will recruit more prospects for your venture saying "come here to see the newest books" than saying "come here to buy the newest books".

Ezines are very efficient in business development. From the very beginning I can say that they target the market(s) you are trying to reach with your products and services. As I said before every ezine has a topic. By choosing this topic close related to your business you may be sure that your subscribers are interested by your business as well, because they enjoy the ezines' topic.

I already told you above that ezines are perfect promotion tools by delivering advertising materials to subscribers.

I can tell a day or two about ezines and how they can help to grow a business. I just want to tell you something very important. If you decide to publish an ezine, you must learn that there is a lot of work to producing a quality one. You should pay a special attention to the following items:

  • How to discover your real audience - the ones who want what you have.
  • If is better to write your own content than using someone else's.
  • How to choose an attention-getting, enticing name for your email newsletter.
  • What popular sections you can choose to include in your own ezine.
  • Editing in plain text vs. HTML - what you must know before making this choice!
  • Resources for building your subscriber base fast.
  • Places to submit your ezine to gain more exposure and more subscribers.
  • How to sell advertising and the amount of money you'll make. And the list may continue. Only by reading these 8 points you can see that publishing an ezine means work and abilities. It's hard but not impossible, you may learn by doing, from articles and books or talking with experienced publishers.

    Valerian Dinca is editor of Morning Co~free ezine. This is not like other ezines, you get what you need when you need it.

    In The News:

    • pen paper and inkwell


    cat break through


    How To Increase Your Sales From Your Newsletter

    The first and most important thing you should know when... Read More

    3 Money-Making Reasons for Displaying Your Newsletters on Your Website

    Seeing is believing. Unless your website visitors can experience your... Read More

    7 Ways to Self-Promote Within Your E-zine

    We all know that an e-zine won't attract and keep... Read More

    An Embarrassment of Riches - Part I

    The Internet is too rich. Even powerful and sophisticated search... Read More

    Getting Subscribers For Your Newsletter Is As Simple As This...

    Having a newsletter is one thing but how many subscribers... Read More

    Five Solid Reasons To Publish Your Ezine In a Blog!

    Get Your Ezine 'Out There'!Placing your ezine in a Blog... Read More

    Finding the GOLD with Ezines and Google!

    HiHow'd you go with your product search?Here's another way to... Read More

    How To Write Powerful Newsletters, Offline And Online

    The theory of writing for newsletters is very similar to... Read More

    Free Ezine Advertising That Works!

    When I say free ezine advertising, I'm not talking about... Read More

    Where And How To Get Information For Your Newsletter And Ezines

    With the rapid expansion and diversion of commerce, manufacturers, career... Read More

    Plagiarism on the High Seas

    More and more companies are finding the value in informational... Read More

    Publishing Special Reports And Ebooks At No Cost

    So you'd like to start publishing special reports and ebooks... Read More

    Why Arent You Using CGI?

    The very name CGI used to send chills up my... Read More

    Making Money Online With Web Publishing

    Who doesn't want to make money online? Internet is here... Read More

    Create An Immortal Ezine: Evergreen Newsletters

    This article is particularly for those people who want to... Read More

    9 Rock Solid Ways To Explode Your E-Zines Readership!

    Are you like most of us who created an E-Zine.... Read More

    11 Quick (and Good) E-zine Content Ideas

    Publishing an e-zine is the ideal opportunity to showcase your... Read More

    How To Make Money Online With A Newsletter

    Many online internet marketers tell us "its all in the... Read More

    7 Power Packed Tips To Increase Your Ezine Publishing Success

    1. Use autoresponders to publish and promote your ezine.Autoresponders with... Read More

    Putting the YOU in Your E-zine

    I get many e-zines in my inbox every week, and... Read More

    6 Ways to Catch More Opt-ins Than Ever Before

    Remember that when you have new visitors at your website,... Read More

    Newsletter Design Ideas - How to Get Creative Ideas for Your Newsletter Template

    If you want to have a successful newsletter, you need... Read More

    Employee Newsletter Ideas - 7 Creative Ideas for Your Employee Newsletter

    Employee newsletters are an effective tool to communicate with your... Read More

    Should You Upgrade Your E-zine From Text to HTML?

    A few years ago, when I first started seeing HTML... Read More

    Ezines ? An Excellent Approach To Internet Marketing

    What is an ezine? An ezine is an abbreviation for... Read More

    Need Ezine Content - Think Holidays

    Publishing an ezine certainly has its benefits and rewards, but... Read More

    Top 7 Techniques For Generating Subscribers To A Newsletter

    Imagine you are sitting at home relaxing reading a book... Read More

    Explode Your Business

    You can make a decent income selling products and services... Read More

    Secrets To Successful Publishing

    Have you ever wondered what would it take to compete... Read More

    21 Questions to Ask Any List Service Before You Sign on With Them

    If you publish an e-mail newsletter, or "e-zine," you'll need... Read More

    How to turn your Newsletter into a Web Page...in 45 seconds!

    Do you place back-issues of your Newsletter onyour website?There are... Read More

    How To Develope Content For Your Ezine Without Having To Write Your Own Articles

    Do you struggle with creating content for your ezine? You... Read More

    Writing Effective Newsletters

    It's obvious but true that your newsletter can only be... Read More