Ezines ? An Excellent Approach To Internet Marketing

What is an ezine? An ezine is an abbreviation for "electronic magazine", also simply put, a "newsletter". Ezines are extremely popular today and are used as an excellent way to attain information through the Internet.

Ezines can be found through a publishers website or in ezine directories. The easiest way to find a newsletter on a certain topic is through ezine directories. There are hundreds of directories on the web today that put each newsletter into a searchable category.

An interesting aspect is that you can attain information on almost any subject, from health issues, gardening, cooking, home business, real estate, cars to pets.

When you go to an ezine directory you simply search for a topic of interest and click on that category. It will bring up a page filled with publisher's newsletters covering the information you requested.

Clicking on one of the titles will give you the information on that publisher's newsletter. It will give you the author's name, description, date it was published, number of subscribers, how to subscribe and the type of ads they accept.

Newsletters are sent to subscribers by email from daily to monthly and anywhere in-between depending on the publisher.

Types of Ezine Directories:

To search for newsletters in ezine directories there are two types of directories you can use, there are paid and free directories.

The paid directories usually are more organized and easiest to use. Most of these directories offer quality newsletters that are updated more frequently than the free directories. They also provide a large database that you can search for newsletters by the size of circulation, publishers name, category, etc. These features can save you a great deal of time. Plus most of these directories will offer support to get you through the process.

Advertising In An Ezine:

Because of the popularity of newsletters, they are also looked at as an excellent way to promote your business by placing ads in targeted publications.

When it comes to advertising in a newsletter, there are publishers that charge a fee for the placement of your ad, as well as free ad placement with other publishers.

To place a free ad in a newsletter, most publishers require that you subscribe to their newsletter before they let you place an ad in their publication. You will find in most cases that their subscriber list will be much smaller than putting an ad in a paid ezine.

To advertise in a paid ezine, you will find publishers with a subscriber list from a few thousand to over 800,000 subscribers. You will find the higher their subscriber list, the higher the cost of the ad. The price of the ad also depends on the type of ad you are purchasing. The type of ad you choose will determine the placement, duration, and how many lines you can use in your ad.

When advertising in an ezine, look for newsletter publications that are in relationship to your website, products, or services. Once you have found a few, subscribe to them so you can see first hand the quality of their newsletter. Another reason for subscribing to their newsletter is you would want to know how many ads they use in their publications.

If you come across a newsletter that uses too many ads, you may want to consider going elsewhere. Any newsletter that is over saturated with advertisements is usually not worth your time or money, as your ad can be easily overlooked. Look for publications that focus more on solid content with only 2 ? 3 ads.

Remember choosing the right newsletter to advertise in can play a crucial roll in the results you receive from your ads.

Our advice when starting out is to try using the free ezines to advertise in. It will give you a better feel of the ins and outs of ezine advertising. Even more important, you need to experiment with writing good ads and a strong headline that gets the viewers attention.

When you first place an ad in a newsletter you are testing the waters. In some cases you may not get the results you were looking for. It may be just your heading that needs to be changed or the content of your ad. Sometimes just by changing a few words or the format will give you better results.

The idea is to test different ads to see which ones work well; it's all about trial and error. This is a common practice used by your most successful marketers.

If you make a few mistakes, remember this method cost you nothing.

Once you have a couple solid ads that work for you, than your ready to go to the paid ezines with the larger subscriber list.

John Kovacs is the CEO and founder of "A Home Business Opportunity". His website mainly focuses on supplying free marketing tips, resources and support for home startup businesses and Internet marketing. To get a step-by-step guide in building an online business, visit http://www.ahomebusinessopportunity.net

To search for ezine directories, you can cut your time in half by going to http://www.ahomebusinessopportunity.net/ezi ne.htm - there you will find both types of directories, paid and free.

---

Why Self-Publish Your Book?

When I meet an author with a great book concept,... Read More

An Overlooked Fr~e Advertising Opportunity

When you have an online business you need to utilize... Read More

American OverDrive - LCDs in LDCs

OverDrive - an e-commerce, software conversion and e-publishing applications leader... Read More

Your First Newsletter: 5 Sure-Fire Ways to Annoy People

I read a lot of newsletters. Some are great and... Read More

Good News About Getting Published

So you want to get a book published and add... Read More

11 Quick (and Good) E-zine Content Ideas

Publishing an e-zine is the ideal opportunity to showcase your... Read More

Ezines, Ezines Everywhere!

There are literally thousands of ezines being published online these... Read More

The Sure-Fire Ways To Increase Your E-zines Readership!

You Have Won! Hold an ongoing prize drawing... Read More

The Future of Email Newsletter

The future of email Newsletter - Llando Ford 07.28.2004 What... Read More

Tips on Using Constant Contact to Create Your Company Newsletter

If you run your own business like I do, you... Read More

Explode Your Business

You can make a decent income selling products and services... Read More

Email Newsletters: The Header

Managing Subscriber addresses: At the top of your email message... Read More

How to Make Your eZine Work for You Long After Its Published

If you publish an email newsletter, do you convert the... Read More

Top 3 Steps to Success Building the Relationships

Marketing is a broad business subject that encompasses a range... Read More

Need Ezine Content - Think Holidays

Publishing an ezine certainly has its benefits and rewards, but... Read More

How To Publish Your Own Highly Demand Ezine

Ezine is an electronic newsletter that is published through internet.... Read More

Email Newsletter Software

Should I create my newsletter in a word processor or... Read More

Publish Anything: The Saga of a PublishAmerica Author

My story is that an author who'd done online writing... Read More

8 Killer Mistakes For Ezine Failure You Must Avoid

It is true that sometimes in life there is a... Read More

Is It a Newsletter or Just One More Commercial?

When I purchased my very first computer, not too long... Read More

Why Arent You Using CGI?

The very name CGI used to send chills up my... Read More

The Quick Ways To Increase Your E-zines Subscriber Base

1. Give Incentives Give people an incentive to subscribe to... Read More

Internet Marketing Strategy: 9 Pragmatic Ways Increase Your E-zines Subscription

It is possible to increase the subscription to your e-zine... Read More

How to turn your Newsletter into a Web Page...in 45 seconds!

Do you place back-issues of your Newsletter onyour website?There are... Read More

Location, Location, Location

The first thing you should consider in advertising is the... Read More

5 Keys To A Successful Ezine

There are 5 basic keys you need for your ezine... Read More

Ezines and Newsletter Software - How to Drive Traffic and Improve Your Business Cashflow

So how do smaller businesses use the internet to drive... Read More

Write Your Weekly Ezine in 5-Minutes! (or better yet, dont write it at all)

How to write your ezine in 5 minutes by legally... Read More

E-Power The E-zine Advantage

"Regular communication with your customers is essential to your success."... Read More

Publishing Your Own Newsletter - Is It Worth Your Time?

Is publishing your own newsletter worth your time and effort?... Read More

How To Make Your Subscribers Stick To You Like Super Glue

One of the biggest obstacles to building a good sized... Read More

Are You Getting The Most Out Of Your Ezine?

There are two reasons to publish an ezine.... Read More

You Can Develop An E-zine Even If You Dont Enjoy Writing!

Do you know that many business owners market their businesses... Read More