Ezines ? An Excellent Approach To Internet Marketing

What is an ezine? An ezine is an abbreviation for "electronic magazine", also simply put, a "newsletter". Ezines are extremely popular today and are used as an excellent way to attain information through the Internet.

Ezines can be found through a publishers website or in ezine directories. The easiest way to find a newsletter on a certain topic is through ezine directories. There are hundreds of directories on the web today that put each newsletter into a searchable category.

An interesting aspect is that you can attain information on almost any subject, from health issues, gardening, cooking, home business, real estate, cars to pets.

When you go to an ezine directory you simply search for a topic of interest and click on that category. It will bring up a page filled with publisher's newsletters covering the information you requested.

Clicking on one of the titles will give you the information on that publisher's newsletter. It will give you the author's name, description, date it was published, number of subscribers, how to subscribe and the type of ads they accept.

Newsletters are sent to subscribers by email from daily to monthly and anywhere in-between depending on the publisher.

Types of Ezine Directories:

To search for newsletters in ezine directories there are two types of directories you can use, there are paid and free directories.

The paid directories usually are more organized and easiest to use. Most of these directories offer quality newsletters that are updated more frequently than the free directories. They also provide a large database that you can search for newsletters by the size of circulation, publishers name, category, etc. These features can save you a great deal of time. Plus most of these directories will offer support to get you through the process.

Advertising In An Ezine:

Because of the popularity of newsletters, they are also looked at as an excellent way to promote your business by placing ads in targeted publications.

When it comes to advertising in a newsletter, there are publishers that charge a fee for the placement of your ad, as well as free ad placement with other publishers.

To place a free ad in a newsletter, most publishers require that you subscribe to their newsletter before they let you place an ad in their publication. You will find in most cases that their subscriber list will be much smaller than putting an ad in a paid ezine.

To advertise in a paid ezine, you will find publishers with a subscriber list from a few thousand to over 800,000 subscribers. You will find the higher their subscriber list, the higher the cost of the ad. The price of the ad also depends on the type of ad you are purchasing. The type of ad you choose will determine the placement, duration, and how many lines you can use in your ad.

When advertising in an ezine, look for newsletter publications that are in relationship to your website, products, or services. Once you have found a few, subscribe to them so you can see first hand the quality of their newsletter. Another reason for subscribing to their newsletter is you would want to know how many ads they use in their publications.

If you come across a newsletter that uses too many ads, you may want to consider going elsewhere. Any newsletter that is over saturated with advertisements is usually not worth your time or money, as your ad can be easily overlooked. Look for publications that focus more on solid content with only 2 ? 3 ads.

Remember choosing the right newsletter to advertise in can play a crucial roll in the results you receive from your ads.

Our advice when starting out is to try using the free ezines to advertise in. It will give you a better feel of the ins and outs of ezine advertising. Even more important, you need to experiment with writing good ads and a strong headline that gets the viewers attention.

When you first place an ad in a newsletter you are testing the waters. In some cases you may not get the results you were looking for. It may be just your heading that needs to be changed or the content of your ad. Sometimes just by changing a few words or the format will give you better results.

The idea is to test different ads to see which ones work well; it's all about trial and error. This is a common practice used by your most successful marketers.

If you make a few mistakes, remember this method cost you nothing.

Once you have a couple solid ads that work for you, than your ready to go to the paid ezines with the larger subscriber list.

John Kovacs is the CEO and founder of "A Home Business Opportunity". His website mainly focuses on supplying free marketing tips, resources and support for home startup businesses and Internet marketing. To get a step-by-step guide in building an online business, visit http://www.ahomebusinessopportunity.net

To search for ezine directories, you can cut your time in half by going to http://www.ahomebusinessopportunity.net/ezi ne.htm - there you will find both types of directories, paid and free.

---

The Plain Truth About Branding for Newsletter Publishers and Web Designers

Branding, or brand marketing as some now call it, is... Read More

The Magic Button That Earns $3,546 or more

Ever wonder how a "guru" earns $3,546 or more just... Read More

Where And How To Get Information For Your Newsletter And Ezines

With the rapid expansion and diversion of commerce, manufacturers, career... Read More

10 Benefits Of Submitting Articles To Ezines

1. You'll brand your web site, business and yourself by... Read More

Newsletter Software

Newsletter SoftwareWhat types of newsletter software can I use to... Read More

The Sticky Issue of E-zine Schedules

While many new e-zine publishers are anxious about developing good... Read More

Write Your Weekly Ezine in 5-Minutes! (or better yet, dont write it at all)

How to write your ezine in 5 minutes by legally... Read More

Why Do We Publish?

WHY DO WE DO THIS?A major "character" in Mark Salzman's... Read More

Email Newsletters: Privacy and Unsubscribing

As you likely know from personal experience, the value of... Read More

Write an Ezine? But I Dont Know HOW!

If you've been promoting your business on the internet you've... Read More

The Quick Ways To Increase Your E-zines Subscriber Base

1. Give Incentives Give people an incentive to subscribe to... Read More

10 Newsletter Ideas to Write Articles for Your Newsletter

Since you publish your newsletter on a regular basis, sometimes... Read More

Delivering Your Email Newsletter

After creating your email newsletter, you face the challenge of... Read More

7 Benefits Of Using Newsletter Templates

1. Time saver. To get going make a quick visit... Read More

Ezine Publishing Donts

When I teach ezine classes, I ask the students what... Read More

OK People - Lets Get Real!

It's all about numbers - or so some ezine publishers... Read More

Top 7 Techniques For Generating Subscribers To A Newsletter

Imagine you are sitting at home relaxing reading a book... Read More

Are Your E-Mails Bouncing? Hard Bounces, Soft Bounces, and Everything in Between

Are you doing "the bounce"? No, it's not a new... Read More

Self Publishing At The Speed Of Thought

Publishing, both electronic and hard copy, from articles to books,... Read More

Publishing Special Reports And Ebooks At No Cost

So you'd like to start publishing special reports and ebooks... Read More

Medium and the Message

A debate is raging in e-publishing circles: should content be... Read More

Ezines and Newsletter Software - How to Drive Traffic and Improve Your Business Cashflow

So how do smaller businesses use the internet to drive... Read More

Free Ezine Advertising That Works!

When I say free ezine advertising, I'm not talking about... Read More

What Makes An Ezine Worth Reading?

What makes your ezine hot stuff? With literally thousands of... Read More

How to Format Your Email Newsletter

When subscribers' email readers (programs) receive your text newsletter, they... Read More

How to Choose a Good Newsletter Name

Good newsletter names are usually 2-4 words. If shorter, they... Read More

Are We Dating or Married?

You've convinced me that I want to sign up for... Read More

The End of Email, Ezines and Online Marketing?

Ok, it's time to bring out my soapbox.Something has been... Read More

Who Should Offer an Ezine?

If you are a professional, consultant, coach, speaker, seminar leader,... Read More

Newsletter Formatting

Formatting your text newsletter correctly can make a failure into... Read More

Newsletters ? Keeping Your Customers Informed

Many businesses use email newsletters to introduce themselves to new... Read More

Managing Internet Addresses in Your Email Newsletter

Web and email addresses pose a special challenge for writers... Read More

Your E-zine 13 - A Formatting Checklist

While sending out a text e-zine may seem like a... Read More