Does Your Ezine Publisher Try To Rape Your Pocket?

If you have been online for a while, one of the most well know ways of selling online is to build an optin email list or ezine. So now there are thousands of email ezines on just about every possible topic.

Hey- it is a proven tool, so you should use it however some ezine owners have a mental break down when they get some subscribers, its like AHA! Now I have your email address, I am going to sell you every affiliate program I can find.

Don't get me wrong ezines take a lot of time and effort to put together and its natural for the owner to make a few bucks for his effort. At the same time they should not try to rape your pocket at every chance.

This defeats the main purpose of the email list : to build trust. Lets put it this way, if every week I said "X" tool was the best, and every week a new tool or special, then it would not take look for the subscribers to work out- this guy is suggesting every tool that makes a buck- lose of creabilty in minutes is the result.

So let's set some rules for the list owner:

You own it - before you recommend something you should already own it, otherwise its like trying to tell somebody about a movie by looking at the posters out side.

Write a review - What did you like about the product/tool or service, but also what could be improved. What progress did you make from it? At the same time if you are still testing, say that too.

Be honest ? No product is perfect, is there something that could be added. In some cases maybe you created a spreadsheet or some kind of form to help the product work better- offer this as a special bonus, if someone orders- just get them to forward the receipt of purchase to you and you will send the helpful form.

Be focused- Joining 100 affiliate programs will not help- focus on a few good ones and then repeat them at different times in your ezine- let your subscribers know that they are good tools, and they will thank you for it

Take a stand ? I have to give credit to the publisher, Jim Edwards for this one- If you have tried something and it didn't work let your subscriber know, together with why you think it didn't work- try to keep it very factual with numbers.

Stay in for the long haul ? Take time out to work out that things take time, and marketing online is no different. It can be very low cost compared to a business online but it takes time and effort to work.

Ask and accept feedback- Using email is very efficient for this, but at the same time you need to offer reason, a gift of some sort in exchange for feedback-everybody is short of time. Let your subscribers tell you what they need.

Balance - If you always offer freebies, and then decide to sell something, your subscribers may not be very responsive.

I guess the short end of it is mutual respect between the subscribers and the ezine owner. The subscriber has trusted you with his email information, you as the list owner needs to respect this information.

About The Author

Paul Easton is a self confessed Internet Marketing Nut and Editor of "Power Promotion Plus" ?An ezine dedicated to web site promotion tools that work with 3 free gifts for subscribing Check it out here: http://www.Digitalawol.com/?source=Article

paule@Createtoolbar.com

---

Three E-zine Alternatives You May Not Have Considered

During the free e-zine publishing teleclasses I offer every month,... Read More

Does Your Ezine Publisher Try To Rape Your Pocket?

If you have been online for a while, one of... Read More

How to turn your Newsletter into a Web Page...in 45 seconds!

Do you place back-issues of your Newsletter onyour website?There are... Read More

Email Newsletter Software

Should I create my newsletter in a word processor or... Read More

How To Publish Your Own Highly Demand Ezine

Ezine is an electronic newsletter that is published through internet.... Read More

The Disintermediation of Content

Are content brokers - publishers, distributors, and record companies -... Read More

Want To Start a Publishing Revolution?

Calling all publishers, editors, journalists and freelance writers. It's time... Read More

Three Breathing Techniques For Any Ezine Article

I subscribed myself to many ezines. I'd love to read... Read More

Top 7 Techniques For Generating Subscribers To A Newsletter

Imagine you are sitting at home relaxing reading a book... Read More

Covering All The Bases: How to Make Sure Your Newsletter Gets Opened and Read

It's not enough to prepare and distribute a monthly newsletter,... Read More

Gosh, What Am I Going to Put in My Email Newsletter THIS Month?

So you decided to put out a monthly newsletter, because... Read More

Work Less, Earn More As An Infoproduct Publisher

There's no doubt, publishing information products to sell online is... Read More

Where And How To Get Information For Your Newsletter And Ezines

With the rapid expansion and diversion of commerce, manufacturers, career... Read More

Coping With Those Dreaded Ezine Publishing Deadlines

Time, of course, doesn't stand still and never did, and... Read More

How To Make Your Subscribers Stick To You Like Super Glue

One of the biggest obstacles to building a good sized... Read More

How To Write Powerful Newsletters, Offline And Online

The theory of writing for newsletters is very similar to... Read More

OK People - Lets Get Real!

It's all about numbers - or so some ezine publishers... Read More

Delivering Your Email Newsletter

After creating your email newsletter, you face the challenge of... Read More

Does Your Subject Line Do the Job?

It's proven that the FROM field of your emails is... Read More

Newsletters ? Keeping Your Customers Informed

Many businesses use email newsletters to introduce themselves to new... Read More

7 Ways to Self-Promote Within Your E-zine

We all know that an e-zine won't attract and keep... Read More

7 Power Packed Tips To Increase Your Ezine Publishing Success

1. Use autoresponders to publish and promote your ezine.Autoresponders with... Read More

6 Ways to Catch More Opt-ins Than Ever Before

Remember that when you have new visitors at your website,... Read More

E-zine Promotion: 10 Smart Reasons To Charge A Fee For Your E-zine

You publish an e-zine, you may consider to start charging... Read More

Section Ideas to Include in Your Newsletter Design

A good newsletter template is not only consisted of a... Read More

A Blog, 5 Minutes a Week and These 5 Simple Steps Equals Your Own Online E_ZINE

One of the fastest ways to gain "Guru" Status online... Read More

Why Arent You Using CGI?

The very name CGI used to send chills up my... Read More

Top 10 Tips to Give Your Newsletter Impact!

There are thousands of email newsletters or "ezines" produced every... Read More

A Solid Foundation to Creating a Profitable Ezine!

Everything successful needs to be built on a solid, confident... Read More

Newsletter Software

Newsletter SoftwareWhat types of newsletter software can I use to... Read More

The Nitty-Gritty Of Ezine Publishing

I sat here this morning, and decided to work out... Read More

An Embarrassment of Riches - Part I

The Internet is too rich. Even powerful and sophisticated search... Read More

EZines: Get from Adequate to Fabulous

If my in-box is any indication, most of the business... Read More