Ezines VS. Trade Journals

As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In many industries this is the case. Many of us use to get free Industry Trade Journals, yet many have now gone out of business and others are being a little more particular than normal. Some send you questionnaires every three months to make sure you are interested and reading their material. Most companies DO NOT advertise in such trade journals. A few do, mostly for brand name recognition, although in my opinion it is a lot of money considering the much lower costs of Ezines and Internet Advertising. Some believe paper trade journals or Industry Rags as they are often called are waste of advertising money, even worse than attending some under attended trade shows.

As advertising dollars continue to dry up and even with all the media consolidation, there seems to be a very aggressive approach to sales tactics of these salesmen/women and a touch of unnerving arrogance among the editors, publishers and self-important writers. I guess that arrogance goes with the job, however I think it is time for all Industry Journals and media for that matter to come back to Earth, realize their relative value in our society. Everything has an intrinsic value and an actual value and we need Industry Journals to find equilibrium. Why would any company in any industry waste money on such advertising when they are not getting relevant clients from those ads, yet continue to throw good money after bad? Perhaps they themselves want to see their pictures in the ads, perhaps if they advertise they can get the editors to go ahead and do a story on the company? Maybe we have just too big egos in business? What say you? Would you want to buy from a company that blows money on such advertising; money that could be better spent helping the customer succeed with their product? What does this say to the customer about the price they are paying for those goods are services?

It seems many companies are so busy doing things the old way that they rarely update their websites, never advertise in Ezines or bother to survey their customers as to how they discovered them in the first place. There is a time and place for Industry paper journals, yet so many companies use those advertising dollars incorrectly rather than diversifying those funds to get the most bang for their bucks. I pity such companies and am glad to say we are not one of them? Are you?

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

---

Publish Articles Online: Start With Your Own ezine

So, you want to publish articles online? It's really quite... Read More

The Quick Ways To Increase Your E-zines Subscriber Base

1. Give Incentives Give people an incentive to subscribe to... Read More

Top 7 Techniques For Generating Subscribers To A Newsletter

Imagine you are sitting at home relaxing reading a book... Read More

How To Develope Content For Your Ezine Without Having To Write Your Own Articles

Do you struggle with creating content for your ezine? You... Read More

The Nitty-Gritty Of Ezine Publishing

I sat here this morning, and decided to work out... Read More

The Five Deadly Fears of E-Newsletter Publishing

1. Fear Of Having Nothing To SayAs a small business... Read More

Publishing Special Reports And Ebooks At No Cost

So you'd like to start publishing special reports and ebooks... Read More

Write Your Weekly Ezine in 5-Minutes! (or better yet, dont write it at all)

How to write your ezine in 5 minutes by legally... Read More

10 Critical Things To Do Before You Spend A Dime In Advertising

"Research?"Let's say it again?"Research"?Grrrrrrrr.The word "research" can make many eBusiness... Read More

11 Quick (and Good) E-zine Content Ideas

Publishing an e-zine is the ideal opportunity to showcase your... Read More

How To Make Money Online With A Newsletter

Many online internet marketers tell us "its all in the... Read More

What Ive Learned From My Subscribers

As editor/publisher of Book Promotion Newsletter, I am fortunate in... Read More

10 Ways, How To Get Significant Exposure For Free

Ezine are one of the best source of information on... Read More

Talking Pictures Are the Go!

A Tokyo day care company has begun marketing a "talking... Read More

Employee Newsletter Ideas - 7 Creative Ideas for Your Employee Newsletter

Employee newsletters are an effective tool to communicate with your... Read More

Newsletter Software

Newsletter SoftwareWhat types of newsletter software can I use to... Read More

How to Get E-zine Subscribers From In-Person Events

While I run my business completely online, I really enjoy... Read More

PublishAmerica - Publishing Parasites

I have to admit to being readily impressed by company... Read More

8 Effective Ezine Publishing Tips To Put You Ahead Of The Game

1. Swap sponsor, feature, or solo ads with other ezine... Read More

Internet Marketing Idea: Publish an Ezine

Chances are if you surf the net much you have... Read More

Newsletter Name Ideas - Creative Ideas to Choose A Good Name for Your Newsletter

When you want to choose a name for your newsletter,... Read More

Publish Anything: The Saga of a PublishAmerica Author

My story is that an author who'd done online writing... Read More

Are You Getting The Most Out Of Your Ezine?

There are two reasons to publish an ezine.... Read More

Convert Your Newsletters into Immediate Cash

One-Page Newsletters can do more than help you keep in... Read More

How To Make Your Subscribers Stick To You Like Super Glue

One of the biggest obstacles to building a good sized... Read More

An Embarrassment of Riches - Part I

The Internet is too rich. Even powerful and sophisticated search... Read More

The Power of Personality

Owning an online business and publishing an ezine can be... Read More

Getting Subscribers For Your Newsletter Is As Simple As This...

Having a newsletter is one thing but how many subscribers... Read More

Coping With Those Dreaded Ezine Publishing Deadlines

Time, of course, doesn't stand still and never did, and... Read More

An Overlooked Fr~e Advertising Opportunity

When you have an online business you need to utilize... Read More

Ezine Publishing Donts

When I teach ezine classes, I ask the students what... Read More

Newsletter Formatting

Formatting your text newsletter correctly can make a failure into... Read More

Why Self-Publish Your Book?

When I meet an author with a great book concept,... Read More