7 Steps to Successful Publishing

The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait ? before you begin the publishing process, know about the seven most important steps you need to know before publishing your book. Make sure that you take every step into careful consideration so that your road to success is an easy one:

1. Know why you are writing a book. Are you writing your memoirs for the family, are you writing a community cookbook, are you writing a book of regional interest or are you writing a national bestseller? All of these goals are valid, but each goal has different implications for your business plan. Know why you are writing and know that you can create that bestseller if that is your goal.

2. Treat publishing as a business. You are passing beyond the realm of author into the exciting world of publishing. You are not just a writer, you are about to become a publisher who wants to produce a profitable book, and you want to keep the profits for yourself.

3. Write a business plan. Being aware of the business aspect of publishing is not an end in itself ? you need to formally write your plan. It does not need to be a fifty page document with every accounting possibility recorded, but it should outline all of the costs that you will encounter from obtaining the necessary funds to knowing the price of mailing a book. The business plan needs to account for future expenses as well as pre-publication expenses.

4. Plan for publicity and marketing. You must plan for the publicity and marketing of your book. You can have the best book in the world, but if no one knows about it, no one will buy it. You don't want to print books that sit in your garage. You want to print books that will sell, sell, sell!

5. Write about a subject that you know well. Don't write about something that you can't talk about without effort. Write about a subject with which you are very familiar and that excites you. Writing the book will establish you as an expert in your field, so choose the topic that causes everyone you know to come to you for advice. The publicity will then be so easy that you will love being the "star".

6. Know who will buy your book. So many authors think that "everyone" needs and should buy their books. Not so. Perhaps "everyone" needs their books, but not "everyone" will want to buy. Research and know WHO will actually WANT your book and market, market to them. They will buy!

7. Look for non-bookstore markets and do not be afraid of the large discounts. Bookstores are a hugely important market for most authors, but they are far from being the only place to sell books. There are many non-traditional markets that buy books in large quantities with no returns. This is a great market ? sales made are guaranteed sales not consignment sales. Do not be afraid of the larger discounts when you make those large volume sales. The books you sell are actually SOLD.

Think how much more pleasant a journey is if you know which fork in the road will lead you to smooth driving and which fork in the road will lead you through potholes. Knowing the most effective publishing steps before you print will make your publishing career fun and profitable.

Copyright © 2003 Ink Tree Ltd.

Ink Tree Ltd. Helping writers publish, market and sell books! If there is a book inside you ? profit from it. Learn everything you need to guide you from Idea to Book? to Success ? the fast, easy, simple way. Publish your own book with one-on-one expert help from publishing professionals who have created numerous bestsellers and sold hundreds of thousands of books.

Phone: 1-866-500-8733 or 403-295-3898 Email: info@inktreemarketing.com

Web: www.moneyinpublishing.com or www.inktreemarketing.com

About The Author

Ink Tree Ltd. is a book marketing firm that helps writers publish, market and sell books. Learn everything you need to guide you from Idea to Book... to Success - the fast, easy, simple way.

www.moneyinpublishing.com or www.inktreemarketing.com

info@inktreemarketing.com

---

Start Your Own Ezine Newsletter & Profit!

The information listed here is worth more than gold. if... Read More

How To Publish Your Own Highly Demand Ezine

Ezine is an electronic newsletter that is published through internet.... Read More

Ezine Advertising Strategy Exposed-15 Tips to Boost Your Profits

In my opinion, Electronic Magazine (Ezine) advertising is the greatest,... Read More

PublishAmerica - Publishing Parasites

I have to admit to being readily impressed by company... Read More

Explode Your Business

You can make a decent income selling products and services... Read More

The Sticky Issue of E-zine Schedules

While many new e-zine publishers are anxious about developing good... Read More

3 Money-Making Reasons for Displaying Your Newsletters on Your Website

Seeing is believing. Unless your website visitors can experience your... Read More

Ezines and Newsletter Software - How to Drive Traffic and Improve Your Business Cashflow

So how do smaller businesses use the internet to drive... Read More

Gosh, What Am I Going to Put in My Email Newsletter THIS Month?

So you decided to put out a monthly newsletter, because... Read More

Is It a Newsletter or Just One More Commercial?

When I purchased my very first computer, not too long... Read More

6 Important Tips For Choosing Ezine To Advertise In

Did you ever wonder why some business owners seem to... Read More

OK People - Lets Get Real!

It's all about numbers - or so some ezine publishers... Read More

Top 3 Steps to Success Building the Relationships

Marketing is a broad business subject that encompasses a range... Read More

How to Choose a Good Newsletter Name

Good newsletter names are usually 2-4 words. If shorter, they... Read More

An Embarrassment of Riches - Part I

The Internet is too rich. Even powerful and sophisticated search... Read More

Does Your Business Need a Newsletter?

Have you ever thought about it?If you don't have a... Read More

Does Your Ezine Publisher Try To Rape Your Pocket?

If you have been online for a while, one of... Read More

What Every Ezine Owner Should Know About Unsold Ad Space

The deadline approaches and your ad STILL has not sold.... Read More

Talking Pictures Are the Go!

A Tokyo day care company has begun marketing a "talking... Read More

Employee Newsletter Ideas - 7 Creative Ideas for Your Employee Newsletter

Employee newsletters are an effective tool to communicate with your... Read More

The Biggest Mistakes That Can Spell Doom For You As A Newsletter Publisher And How To Avoid Them

A lot of newsletter publishers spend a great deal of... Read More

The Magic Button That Earns $3,546 or more

Ever wonder how a "guru" earns $3,546 or more just... Read More

Understanding Ezine Publishing!

I can remember my first reaction to word "ezine". What... Read More

Create An Immortal Ezine: Evergreen Newsletters

This article is particularly for those people who want to... Read More

Tips on Using Constant Contact to Create Your Company Newsletter

If you run your own business like I do, you... Read More

Delivering Your Email Newsletter

After creating your email newsletter, you face the challenge of... Read More

An Embarrassment of Riches - Part II

The DOI Foundation has unveiled the DOI-EB (EB stands for... Read More

An Overlooked Fr~e Advertising Opportunity

When you have an online business you need to utilize... Read More

Email Filters Catch Dolphins Along With Sharks

What's the point in spending hours preparing a newsletter, message... Read More

7 Ways to Self-Promote Within Your E-zine

We all know that an e-zine won't attract and keep... Read More

3 Things You Need to Do to Turn Net Information into Cash

Although we are in the information age, very few people... Read More

EZines: Get from Adequate to Fabulous

If my in-box is any indication, most of the business... Read More

A Newsletter Publishers Main Task: Packaging Value Content

The main task of a newsletter publisher is to select... Read More