10 Critical Things To Do Before You Spend A Dime In Advertising

"Research?"

Let's say it again?

"Research"?Grrrrrrrr.

The word "research" can make many eBusiness owners cringe. Why? Because it sounds like such hard work.

Let's analyse the word itself. "Search" means to go looking for something and "re" means "again". Put them together and it means to go looking for something again.

Guess what?

Research is hard work. However, to survive online research must be done and it must be done on a regular basis. So if you don't like doing research, well basically, that's too bad. It's time to take it by the hand and make it your friend because you need to do research to be a successful eBusiness owner for these reasons:

  • Research is going to take time, however, in the long run it's going to save you a lot of money.

  • Research is what's going to set you apart from everybody else. By taking the time to research hot topics, hot websites and the latest techniques of Internet gurus you are going to learn what is currently working and what is currently not working ? taking advantage of the mistakes that others have made ? and that information alone is priceless.

  • Research is going to make you look like an expert. People will want to join your list, belong to your private site, read your books because they know you spend the time researching the latest up to the minute trends and techniques.

  • Research is what the majority of eBusiness owners avoid doing like the plague. Why? Because people are inherently lazy and if there's an easier way of getting from (a) to (b) people will consistently choose that route.

  • Guess what? By doing research that other people hate doing you will become a valuable regular source of information to an unlimited number of people.

So let's say the word again and this time let's say it slowly and with a smile?

:O) R E S E A R C H :o)

See, it doesn't seem so awful now, does it? Because research is what is going to save you a lot of money, make you a lot of money, and research is what all successful Internet marketers do on a regular basis.

It's time consuming

It's annoying

Sometimes it's a right royal PITA (Fill in the blanks with this one ;O))

However, it's a necessary evil so let's learn to really love it.

Okay, now that I hope you are feeling a little warm and fuzzy towards doing research ;o), what every Internet marketer must do on a regular basis is research what advertising works.

And the first step is to find a newsletter/ezine to advertise in and to do that you need to spend a bit of time collating some information.

Here's 10 things to do before you spend a dime on advertising:

  • Take time time to look at the newsletter publisher's website.

  • If you like the website then subscribe to the ezine and look at the format of the ezine closely.

  • Contact the publisher and ask the following questions:

  • What is the number of subscribers?

  • Has each subscriber specifically asked to be subscribed to the list or has it been automatic through a co-op etc?

  • Is double opt-in used ie. Has each subscriber confirmed their request to subscribe?

  • How often and what days of the week is the ezine published? It is generally believed that Tuesday through Thursday are the best days for readership, however, I know of many successful ezine publishers who publish regularly on a Friday or Saturday targeting weekend readership.

  • Is the ad published in the newsletter itself or is it published as a separate ad sheet (newsletter preferred).

  • Will the publisher use your choice of subject line and, if so, will it just say your subject line (always preferred) or the words "SOLO AD" and then your subject line?

  • Is there a queue before your ad will be published (this is a really good sign)? A queue usually means that ad results are good and the ezine is a recommended advertising source.

    By taking the time to wait for these answers and going over the responses carefully you will immediately be able to place ezines in rankings of importance as a result of the answers you receive.

    The more "yes" answers you get to the above questions the higher the quality of the readership will be. The number of subscribers is not an indicator of how well your ad will pull. Quite often newsletters with low subscribers pull as well as newsletters with thousands of subscribers.

    The bottom line at all times is the sales you receive as a result of your ad placement. The higher the readership quality the higher quality prospects and customers you will receive and the less refunds you will have to process :O).

    So next time that you're in two minds about doing things the quick way (looking for quick results with no research, high chance of monetary loss) or the slow methodical way (looking for quality results, possible delayed gratification, definite monetary savings in the long term) remember that Turtle who gave a certain self-confident Hare a big run (pardon the pun) for his money.

    Now which one are you?that Turtle or that Hare?

    Copyright 2003. Karin Manning. All Rights Reserved.

    About The Author

    Karin is the webmistress of http://www.reprintrights4u.com/earnprofitsmonthly. Subscribe to her newsletter Net Wealth with up to the minute tips and techniques for growing your business online by visiting http://www.reprintrights4u.com/earnprofitsmonthly today.

    karin@reprintrights4u.com

    In The News:

    • pen paper and inkwell


    cat break through


    8 Killer Mistakes For Ezine Failure You Must Avoid

    It is true that sometimes in life there is a... Read More

    The Power of Personality

    Owning an online business and publishing an ezine can be... Read More

    Become an E-Book Author ... Make Money From Your Knowledge!

    "E-Book" is short for Electronic Book---an organized set of content... Read More

    Lesson #6: Six Simple Steps to Writing Magnetically Charged Email Messages!

    If you remember, the majority of people (i.e., 68%) need... Read More

    7 Ways to Self-Promote Within Your E-zine

    We all know that an e-zine won't attract and keep... Read More

    Newsletter Names - Creative Ideas for Newsletter Titles

    Your newsletter name has a big effect on your readership,... Read More

    Why Do We Publish?

    WHY DO WE DO THIS?A major "character" in Mark Salzman's... Read More

    You Can Develop An E-zine Even If You Dont Enjoy Writing!

    Do you know that many business owners market their businesses... Read More

    The Plain Truth About Branding for Newsletter Publishers and Web Designers

    Branding, or brand marketing as some now call it, is... Read More

    Ebook Rebranding - The New Ebook Marketing Power?

    Well, it is definitely yes!In the early day of internet... Read More

    Ezine Advertising Strategy Exposed-15 Tips to Boost Your Profits

    In my opinion, Electronic Magazine (Ezine) advertising is the greatest,... Read More

    The Biggest Mistakes That Can Spell Doom For You As A Newsletter Publisher And How To Avoid Them

    A lot of newsletter publishers spend a great deal of... Read More

    How To Write Effective Ezine Ads... And Then Some

    When writing an ezine ad, there is a big mistake... Read More

    Word Newsletter Templates - How to Easily Create Them

    You can use Word newsletter templates for both Word and... Read More

    Work Less, Earn More As An Infoproduct Publisher

    There's no doubt, publishing information products to sell online is... Read More

    Your E-zine 13 - A Formatting Checklist

    While sending out a text e-zine may seem like a... Read More

    10 Ways, How To Get Significant Exposure For Free

    Ezine are one of the best source of information on... Read More

    Write an Ezine? But I Dont Know HOW!

    If you've been promoting your business on the internet you've... Read More

    8 Effective Ezine Publishing Tips To Put You Ahead Of The Game

    1. Swap sponsor, feature, or solo ads with other ezine... Read More

    Talking Pictures Are the Go!

    A Tokyo day care company has begun marketing a "talking... Read More

    You Can Publish an Ezine

    Publishing an Ezine can be scary to the newbie. But... Read More

    Ezine Publishing Donts

    When I teach ezine classes, I ask the students what... Read More

    Does Your Ezine Publisher Try To Rape Your Pocket?

    If you have been online for a while, one of... Read More

    Top 10 Tips to Give Your Newsletter Impact!

    There are thousands of email newsletters or "ezines" produced every... Read More

    OK People - Lets Get Real!

    It's all about numbers - or so some ezine publishers... Read More

    Getting Subscribers For Your Newsletter Is As Simple As This...

    Having a newsletter is one thing but how many subscribers... Read More

    Top 7 Techniques For Generating Subscribers To A Newsletter

    Imagine you are sitting at home relaxing reading a book... Read More

    Publishing Your Own Newsletter - Is It Worth Your Time?

    Is publishing your own newsletter worth your time and effort?... Read More

    10 Benefits Of Submitting Articles To Ezines

    1. You'll brand your web site, business and yourself by... Read More

    Want To Start a Publishing Revolution?

    Calling all publishers, editors, journalists and freelance writers. It's time... Read More

    Emerging Trends in Web Content and Web Publishing

    Content is King but the web pages are still littered... Read More

    Why Arent You Writing Ezine Articles?

    I'm amazed!Everywhere I go on the Web, people are desperately... Read More

    Are You Getting The Most Out Of Your Ezine?

    There are two reasons to publish an ezine.... Read More