Ezine Publishing Donts

When I teach ezine classes, I ask the students what they've disliked about the newsletters they've subscribed to. What makes them push that "delete button" or unsubscribe? Below are some of their answers.

"Too many clicks." Give them an easy way to subscribe or unsubscribe. Don't make them have to click, and click, and click to find your subscription box.

"Tell us what's there." Include some sort of table of contents in your ezine. While this may cause someone to delete a particular edition, it will cause others to read it.

"Too many ads." While most business owner subscribers understand that there is no free ride, too many ads, including ads between articles, annoy them. The key is ads targeted to your ideal clients. Keep that in mind and ads will be read and clicked on.

"Tell us when something ends." Space does not indicate when an area of an ezine ends and another starts - a border does. But please don't use all CAPITAL LETTERS to highlight the topic in your e-zine, even for titles. (OK for offline newsletters; online, using CAPITAL LETTERS denotes screaming.)

"Just the facts." Do not force new subscribers to complete long subscription forms containing lots of personal information. While some will complete the entire form, most will "move on."

"Permission marketing." It's about receiving permission to add someone to your elist or having them add themselves. Know that when you purchase an item from someone's web site, you'll be on their mailing list, too.

"Let us read the article." Don't distribute ads in between your article or tips. Provide ads, yes-you ARE running a business - but let them read the article.

"Watch the emotions." Do not over use exclamation marks, question marks, etc. Newsletters are NOT priority mail, so don't flag them as such.

"Tell us." Tell us what we're going to get and how often. Most subscribers don't mind receiving mail daily or weekly - if they know that's what they've subscribed to.

"Give it to us." If you promised a free report, make sure that the links to them appear after someone subscribes to your ezine.

©2005 Maria Marsala. From Ezine Power: Attract Clients, Grow Profits, and Quickly Become Known As An Expert In Your Field, an program that help small business owners increase your profits on the Internet. http://www.CreateEzine.com One of the many dynamic programs, informative articles, and exceptional business and marketing training tools created by Elevating Your Business to support your business success. Visit our site to learn more and receive 2 reports http://www.ElevatingYourBusiness.com right now.

---

The Five Deadly Fears of E-Newsletter Publishing

1. Fear Of Having Nothing To SayAs a small business... Read More

Don?t Distract Readers from What They are Doing

I'm working on a report for a company that puts... Read More

E-Power The E-zine Advantage

"Regular communication with your customers is essential to your success."... Read More

10 Newsletter Ideas to Write Articles for Your Newsletter

Since you publish your newsletter on a regular basis, sometimes... Read More

Who Is Your E-zine Really FROM?

One morning this past fall, I was going through my... Read More

Publish Anything: The Saga of a PublishAmerica Author

My story is that an author who'd done online writing... Read More

Three E-zine Alternatives You May Not Have Considered

During the free e-zine publishing teleclasses I offer every month,... Read More

Ezine Advertising Strategy Exposed-15 Tips to Boost Your Profits

In my opinion, Electronic Magazine (Ezine) advertising is the greatest,... Read More

Why Self-Publish Your Book?

When I meet an author with a great book concept,... Read More

Newsletter Name Ideas - Creative Ideas to Choose A Good Name for Your Newsletter

When you want to choose a name for your newsletter,... Read More

Some Things I Have Learned About the Exciting World of Ezines

1. Don't ever stop advertising for new subscribers.I know this... Read More

Your E-zine 13 - A Formatting Checklist

While sending out a text e-zine may seem like a... Read More

What Every Ezine Owner Should Know About Unsold Ad Space

The deadline approaches and your ad STILL has not sold.... Read More

Why Dont My Subscribers Listen to Me?

I received a very good question from a subscriber and... Read More

Email Newsletter Format: HTML or Text

An email newsletter is probably the most effective way to... Read More

How Many Articles Can An Author Write As An Expert In A Field?

More and more smart business people are finding the value... Read More

Learn How to Choose a Great Topic for Your Newsletter

Since you're going to write your newsletter on a regular... Read More

Internet Marketing Idea: Publish an Ezine

Chances are if you surf the net much you have... Read More

Getting Subscribers For Your Newsletter Is As Simple As This...

Having a newsletter is one thing but how many subscribers... Read More

Why Arent You Writing Ezine Articles?

I'm amazed!Everywhere I go on the Web, people are desperately... Read More

Create An Immortal Ezine: Evergreen Newsletters

This article is particularly for those people who want to... Read More

The Sure-Fire Ways To Increase Your E-zines Readership!

You Have Won! Hold an ongoing prize drawing... Read More

5 Tips for Catching Errors in Your Manuscript

What is your worse fear as a self-publishing writer? For... Read More

How To Write Effective Ezine Ads... And Then Some

When writing an ezine ad, there is a big mistake... Read More

Gosh, What Am I Going to Put in My Email Newsletter THIS Month?

So you decided to put out a monthly newsletter, because... Read More

Five Solid Reasons To Publish Your Ezine In a Blog!

Get Your Ezine 'Out There'!Placing your ezine in a Blog... Read More

Should You Upgrade Your E-zine From Text to HTML?

A few years ago, when I first started seeing HTML... Read More

10 Critical Things To Do Before You Spend A Dime In Advertising

"Research?"Let's say it again?"Research"?Grrrrrrrr.The word "research" can make many eBusiness... Read More

Publishing Your Own Newsletter - Is It Worth Your Time?

Is publishing your own newsletter worth your time and effort?... Read More

Newsletter Formatting

Formatting your text newsletter correctly can make a failure into... Read More

Does Your Ezine Publisher Try To Rape Your Pocket?

If you have been online for a while, one of... Read More

Publish Articles Online: Start With Your Own ezine

So, you want to publish articles online? It's really quite... Read More

Ezines ? An Excellent Approach To Internet Marketing

What is an ezine? An ezine is an abbreviation for... Read More