Your E-zine Promotion Checklist

While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones are YOU using?

Print this out and check those you already do, and note those you should "get a move on."

___ 1. Tell your clients, associates, and friends. Send out one of your best issues (or your first issue) as a sample issue, inviting them to sign up if they like it. (Never sign anyone up without his/her permission.)

___ 2. Put a signup form on your home page and every page of your Web site. No matter what page people may land on, this way they'll know about your amazing e-zine. Don't let them click away and lose them forever!

___ 3. Use a pop-up or pop-under box on your site. Yes, they can be irritating, but I can tell you they work. Studies show pop-ups/unders can increase your e-zine signups by up to 10 times! Give it a try and see.

___ 4. Offer a free goodie for new subscribers. We all get so much e-mail these days, that you have to work hard to get anyone's e-mail address. Offer new subscribers a valuable free article, report, resource list, e-book, etc.

___ 5. Offer a free sample issue on your Web site or have one available by e-mail autoresponder. Some people won't sign up for anything until they can see it first.

___ 6. List your e-zine in free e-zine directories. There are hundreds of these on the Web where people visit to search for e-zines on particular topics. Make sure you're here so you can be found!

___ 7. Swap ads with other e-zines. Search online e-zine directories for other e-zines whose target readership matches yours, and contact their publishers. Swap at least three ads in a row for best results.

___ 8. Buy ads in other e-zines. Again, search those directories for other e-zines whose target readership matches yours, and see their ad specifications and rates. Purchase at least three ads in a row for best results.

___ 9. Plug your e-zine in your e-mail signature. After your usual contact information at the bottom of all your e-mails, be sure to include a two- or three-line plug for your e-zine.

___ 10. Get published in OTHER e-zines. There are dozens of Web sites where other publishers visit to pick up fr*ee content for their e-zines. Why not post YOUR articles there for them to use? You get fr*ee exposure and plenty of traffic back to your site.

___ 11. Do a co-op with other e-zine subscribers. You can cross-promote with other e-zine publishers on your own, or use an automated service such as Subscription Rocket.

___ 12. Try a pay-for-subscriber service. These services advertise your e-zine for you and bring you subscribers automatically for about 10 to 30 cents apiece. One with a good reputation is Lead Factory.

___ 13. Announce your e-zine to all of the professional organizations and associations you're a member of. They usually allow you to make announcements in their newsletters or on their online bulletin boards.

___ 14. Advertise your e-zine on the back of your business cards. In the text, be sure to tell people how they can sign up for your e-zine.

___ 15. Become active in a few online forums where your ideal readers hang out. In your posts, position yourself as a resource in your area of expertise, and include a signature file that promotes your e-zine!

(c) 2003 Alexandria K. Brown

ABOUT THE AUTHOR

Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/

---

Ezine Publishing Donts

When I teach ezine classes, I ask the students what... Read More

10 Valuable Tips For Ezine Publishers

1. Write your own articles.Your articles will give you an... Read More

8 Effective Ezine Publishing Tips To Put You Ahead Of The Game

1. Swap sponsor, feature, or solo ads with other ezine... Read More

6 Important Tips For Choosing Ezine To Advertise In

Did you ever wonder why some business owners seem to... Read More

The Sure-Fire Ways To Increase Your E-zines Readership!

You Have Won! Hold an ongoing prize drawing... Read More

9 Rock Solid Ways To Explode Your E-Zines Readership!

Are you like most of us who created an E-Zine.... Read More

Search Engines Can Be The Online Writers Best Friend

It's an exciting time for online writers, with a wide... Read More

Who Is Your E-zine Really FROM?

One morning this past fall, I was going through my... Read More

Publish Anything: The Saga of a PublishAmerica Author

My story is that an author who'd done online writing... Read More

Create An Ezine To Get People Back To Your Site

I know you've worked hard on your website. I know... Read More

Ezine Advertising Strategy Exposed-15 Tips to Boost Your Profits

In my opinion, Electronic Magazine (Ezine) advertising is the greatest,... Read More

Why Arent You Writing Ezine Articles?

I'm amazed!Everywhere I go on the Web, people are desperately... Read More

How To Write Effective Ezine Ads... And Then Some

When writing an ezine ad, there is a big mistake... Read More

Explode Your Business

You can make a decent income selling products and services... Read More

5 Keys To A Successful Ezine

There are 5 basic keys you need for your ezine... Read More

7 Steps to Successful Publishing

The decision to publish a book is very exciting! It... Read More

Ezines, Ezines Everywhere!

There are literally thousands of ezines being published online these... Read More

Word Newsletter Templates - How to Easily Create Them

You can use Word newsletter templates for both Word and... Read More

7 Power Packed Tips To Increase Your Ezine Publishing Success

1. Use autoresponders to publish and promote your ezine.Autoresponders with... Read More

Getting Subscribers For Your Newsletter Is As Simple As This...

Having a newsletter is one thing but how many subscribers... Read More

Email Newsletter Software

Should I create my newsletter in a word processor or... Read More

Three E-zine Alternatives You May Not Have Considered

During the free e-zine publishing teleclasses I offer every month,... Read More

10 Tips On Offering A Free Ecourse

1. Make your ecourse short like 5 - 7 days.... Read More

Why Dont My Subscribers Listen to Me?

I received a very good question from a subscriber and... Read More

10 Ways, How To Get Significant Exposure For Free

Ezine are one of the best source of information on... Read More

5 Essential Online Tools for Writers and Publishers

Writing a newsletter or article can be very time consuming.First,... Read More

Finding the GOLD with Ezines and Google!

HiHow'd you go with your product search?Here's another way to... Read More

Email Newsletter Format: HTML or Text

An email newsletter is probably the most effective way to... Read More

OK People - Lets Get Real!

It's all about numbers - or so some ezine publishers... Read More

Future of Electronic Publishing

UNESCO's somewhat arbitrary definition of "book" is: "Non-periodical printed publication... Read More

10 Newsletter Ideas to Write Articles for Your Newsletter

Since you publish your newsletter on a regular basis, sometimes... Read More

6 Ways to Catch More Opt-ins Than Ever Before

Remember that when you have new visitors at your website,... Read More

Why Self-Publish Your Book?

When I meet an author with a great book concept,... Read More