How to Get E-zine Subscribers From In-Person Events

While I run my business completely online, I really enjoy attending in-person events and seminars here in Los Angeles and around the country. I'm sure you find these events valuable too. The problem most of us have with networking, however, is following up with the people we meet.

An easy way to follow-up powerfully and automatically is to turn these folks into e-zine subscribers. This ensures that you'll have the chance to repeatedly teach them how great your products/services are while building their trust in you.

But how do you "capture" people in person? Remember, you can NEVER sign someone up unless they specifically ask you to be signed up - it's unethical.

So you need to encourage people you meet in person to join your list, and make it easy for them. And I have three successful strategies to share with you.

  • Advertise Your E-zine on Your Business Card (or Brochure)

    Nothing gets passed around at a networking event more than the good old business card. But what's on the BACK of your cards?

    Nothing?

    Well, from now on you're going to use that valuable real estate. Next time you print new cards, use the flip side! Create a brief message that promotes your e-zine and gives information on how to subscribe. When someone you meet looks at your business card again when she's back at the office, she'll be much more likely to subscribe when she sees the reminder on your card.

    As an example, here's what I have on the back of my new cards:

    "Promote your business with an e-zine! Sign up for FREE biweekly tips at www.EzineQueen.com."

    BONUS: This strategy also gets these people to visit your Web site, which they may not have done otherwise.

    If you aren't ready to print new cards for a while, use your computer to print your message onto labels, and affix them to the backs of your cards. Cheap and easy!


  • Follow Up With Each Person You Meet Via E-Mail

    After each event I go to, I aim to follow up with every person I met with via e-mail within three days. In that e-mail, I remind the person that she can sign up for my FREE tips at my Web site. Here's an example of a note I sent out recently:

    "Dear Margaret,

    It was a pleasure to chat with you at [EVENT NAME HERE] last Thursday. I'd like to learn more about your business and how we can help each other. Perhaps we can meet for coffee next week?

    In the meantime, you may enjoy my FREE weekly e-zine "Straight Shooter Marketing" that gives tips on how to market yourself online. I write it for small business owners just like you! You can learn more and sign up at www.EzineQueen.com

    Take care and let's stay in touch.

    Best, Alexandria K. Brown, 'The E-zine Queen'"

    Once again, this strategy also gets these people to visit your Web site, which they may not have done otherwise. (Very cool, yes?)


  • Are you the Speaker? Pass Around a Signup Sheet or Collect Cards

    Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my e-zine. I either pass around a signup sheet to collect their names and e-mail addresses, OR I collect business cards when I draw a winner for a free book.

    If you use the business card method, tell the audience to write an "E" for e-zine on their card - this lets you know they want to be signed up for your newsletter. Some speakers do the opposite, and tell the audience that if they do NOT want to be subscribed to their e-zine, to put a "NO" on their card, but I'm more comfortable with the former method.

    • Remember, Your List Is Your Goldmine!

    People you meet in person will be very valuable subscribers, because they've already met you. And we're all more likely to buy from others whom we know, like, and trust.

    Your in-person meeting will start that process, and your e-zine will follow-through for you, automatically!

    (c) 2003 Alexandria K. Brown

    ABOUT THE AUTHOR

    Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/

    In The News:

    pen paper and inkwell


    cat break through


    How To Use Viral Marketing To Grow Your Opt In Email List

    If you have read my article called "What is Viral... Read More

    Understanding Ezine Publishing!

    I can remember my first reaction to word "ezine". What... Read More

    7 Useful Free Services For E-publishers

    If you want to have an online business, without doubt,... Read More

    Does Your Subject Line Do the Job?

    It's proven that the FROM field of your emails is... Read More

    A Blog, 5 Minutes a Week and These 5 Simple Steps Equals Your Own Online E_ZINE

    One of the fastest ways to gain "Guru" Status online... Read More

    Who Is Your E-zine Really FROM?

    One morning this past fall, I was going through my... Read More

    Are You Getting The Most Out Of Your Ezine?

    There are two reasons to publish an ezine.... Read More

    Are We Dating or Married?

    You've convinced me that I want to sign up for... Read More

    Review of Ezine Announcer

    The most critical piece of software in my article submission... Read More

    6 Important Tips For Choosing Ezine To Advertise In

    Did you ever wonder why some business owners seem to... Read More

    Secrets To Successful Publishing

    Have you ever wondered what would it take to compete... Read More

    The Five Deadly Fears of E-Newsletter Publishing

    1. Fear Of Having Nothing To SayAs a small business... Read More

    Publish Anything: The Saga of a PublishAmerica Author

    My story is that an author who'd done online writing... Read More

    Word Newsletter Templates - How to Easily Create Them

    You can use Word newsletter templates for both Word and... Read More

    How To Write Powerful Newsletters, Offline And Online

    The theory of writing for newsletters is very similar to... Read More

    Email Newsletter Software

    Should I create my newsletter in a word processor or... Read More

    An Embarrassment of Riches - Part II

    The DOI Foundation has unveiled the DOI-EB (EB stands for... Read More

    Putting the YOU in Your E-zine

    I get many e-zines in my inbox every week, and... Read More

    10 Ways, How To Get Significant Exposure For Free

    Ezine are one of the best source of information on... Read More

    8 Killer Mistakes For Ezine Failure You Must Avoid

    It is true that sometimes in life there is a... Read More

    Learn How to Choose a Great Topic for Your Newsletter

    Since you're going to write your newsletter on a regular... Read More

    Writing Effective Newsletters

    It's obvious but true that your newsletter can only be... Read More

    What Every Ezine Owner Should Know About Unsold Ad Space

    The deadline approaches and your ad STILL has not sold.... Read More

    How to Format Your Email Newsletter

    When subscribers' email readers (programs) receive your text newsletter, they... Read More

    Making Money Online With Web Publishing

    Who doesn't want to make money online? Internet is here... Read More

    Ebook Rebranding - The New Ebook Marketing Power?

    Well, it is definitely yes!In the early day of internet... Read More

    The Magic Button That Earns $3,546 or more

    Ever wonder how a "guru" earns $3,546 or more just... Read More

    Top 3 Steps to Success Building the Relationships

    Marketing is a broad business subject that encompasses a range... Read More

    The Sure-Fire Ways To Increase Your E-zines Readership!

    You Have Won! Hold an ongoing prize drawing... Read More

    10 Tips On Offering A Free Ecourse

    1. Make your ecourse short like 5 - 7 days.... Read More

    Explode Your Business

    You can make a decent income selling products and services... Read More

    How To Make Your Subscribers Stick To You Like Super Glue

    One of the biggest obstacles to building a good sized... Read More

    Ezines VS. Trade Journals

    As many people know Industry Trade Journals in America have... Read More