The News About Newsletters

"A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Handled well, however, it's a highly capable tool." --Al Czarnecki Communications

(http://www.topstory.ca/newsletters.html)

Test yourself Newsletter Quiz:

Q. Do I need a newsletter?

A. Yes, because ?

a) my business coach says I need one.

b) most speakers have one.

c) I believe it would be a perfect component for my communication strategy and action plan for building platform. It will be consistent with the strategy and congruent with all the other tactics (advertising, brochure, business card, web site, new book, sponsorships, etc.) It will also reinforce my messages in a cost-effective way.

d) I want an additional tool to promote advance sales of my new book.

e) It will cost nothing, won't take any time and I haven't any time.

f) It's a project I would enjoy, or could easily delegate.

B. What's in it for whom? Scratch your head. What are specific benefits for me? What's in it for the reader? Who are my mover and shaker recipients? If content is king, what would compete with their golf game? How much subtle sell should I include, what value-added? Will it be interactive? Will you survey your readers for preferences and suggestions for content? Will you run competitions? Offer prizes?

C. Once you've drawn up your list of proposed recipients, what would you like them to do with your newsletter? Choose only five of the following:

a) delete unread and block further delivery

b) print out and use to wrap yesterday's fish

c) sign up, enjoy, share with a friend, request information, keep on file.

d) Sign up and offer you either a media interview on your new book or to review your book for the Globe and Mail/New York Times.

e) Sign up, praise your communication to the skies, sign two other friends and suggest you use their compliments for a testimonial.

f) sign up and book you for the 2008 International Speakers Federation's convention keynote, hire your training company for an eight-year contract and buy 10,000 copies of your book.

D. Next, take a tour. Study your colleagues' newsletters. Venture onto sites such as: www.companynewsletters.com/index.html; www.bcentral.co.uk/marketing/ebusiness/writing-your-newsletters.mspx. Review email campaign software, such as ConstantContact, www.constantcontact.com

E. Identify awards your newsletter could win. Newspapers vie for awards each year. Then you can advertise: ''my award-winning newsletter ?''!

And finally, when you send out your newsletter, put us on your list?

By Lindsay Kellock, whose own newsletter is available at www.yourbooksbestfriend.com

J. Lindsay Kellock is a writer, editor, and writing consultant with a background in print journalism and communications. Lindsay's email counseling service enables writers to create sentences that sing. Her email Grammar Person is available Mondays through Fridays at http://yourbooksbestfriend.com

---

10 Effective Ways To Gain More New Ezine Subscribers

1. Swap ads with other ezine publishers. Swap sponsor,... Read More

How To Create Your Very Own Client Newsletter

Using newsletters for business development improves your sales and marketing... Read More

How Ezine Ads Explode Your Online Income - Part 2

Here's a big tip ? the secret to succeeding with... Read More

10 Ezine Advertising Strategies For Starters

If you're like most ezine advertisers you wish to generate... Read More

Marketing Your Home Business through Newsletters

Newsletters are a wonderful way to market your business when... Read More

Market Your Ezine Properly, So You Grab Every Visitor To Your Website

When marketing ezines, most people use sign-up forms or pop-up... Read More

Top Seven Ways to Promote your Ezine

Your ezine builds customer confidence and trust when you give... Read More

8 Things To Think About Before You Start Advertising Profitably In Ezines!

Advertising in ezines is possibly the most effective way of... Read More

Volcanically Erupt Your Online Newsletter, Ezine or e-Course Opt-Ins in No Time Flat

Are you ready to build your opt in email list... Read More

Ezine As A Viral Marketing Tool

A very popular method of marketing ezines and newsletters is... Read More

Improve Your Online Network With A Powerful Ezine

Many online business owners and marketers use a variety of... Read More

10 Reasons To Sell A Fee Based Subscription Ezine

1. You will create residual income. For example, if you... Read More

Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Newsletters, or ezines, can be an extremely effective marketing tool... Read More

How To Write Your Newsletter

So how do you set about writing your own newsletter?The... Read More

Dont Forget About Your Old Ezine Articles

It's over. You've written your ezine article, sent it out... Read More

Article Marketing 202 -- Creating a Viral Lead-Generating Machine

There is a simple system for creating a viral lead-generating... Read More

Is Your Ezine Being Zapped?

About a year ago I wrote an article titled 'Winning... Read More

5 Tips To Create A Kick-Butt Mini-Course That Pulls In Thousands of Rabid Subscribers... in a Flash!

One of the fastest ways to develop, build, and grow... Read More

The Secret Truth About Writing Great Sales Copy.

Did you know that most people find it difficult to... Read More

How to Get More Sign-Ups to Your Newsletter

It never seems to amaze me how often I still... Read More

Entrepreneurs - 3 Ways You Can Profit From Newsletters Without Writing Them Yourself

I'm sure you have heard many online marketers touting the... Read More

How to Increase Your Opt In List by 322% in 28 Days

"The money's in your list" - how many times have... Read More

Newsletter Publishing Tips

I can't think of a better way to sell your... Read More

Ezine Advertising Strategy Exposed-16 Tips to Boost Your Profit

In my opinion, Electronic Magazine (Ezine) advertising is the greatest,... Read More

10 Benefits Of Submitting Your Articles To Ezines

1. You'll brand your web site, business and yourself by... Read More

Uncover 8 Secrets To Gaining More Ezine Subscribers Now!

If you've just started publishing your own ezine then you'll... Read More

How to Grow Your Ezine Subscriber List

Your ezine subscriber list is a very valuable group. They... Read More

13 Ways To A Build A List Of Readers Of Your Ezine

If you have an ezine or online newsletter you want... Read More

Ezines Are Effective In Advertising Your Online Business?

'Ezines are the most cost effective way to advertise your... Read More

The Power of Newsletters

When discussing the possibility of creating a newsletter for one... Read More

Why a Newsletter Will Help Your Home Based Business

Web site traffic is a huge concern among home based... Read More

How To Write A Newsletter

Learn how to write your newsletter in as little as... Read More

Achieving Success with Ezine Advertising

Achieving success is clearly up to you, not to anybody... Read More