Newsletter Publishing Tips

I can't think of a better way to sell your products and keep your readers coming back for more than publishing a newsletter.

It's worked for both online and offline businesses and it continues to rank high among sales promotional tools.

From real estate agents and health experts to financial wizards, newsletters are excellent tools to keep a business in business.

The concept is simple. Provide quality, original, useful information that builds trust. Once you've given someone data they can use or information that has helped them solve a problem you've just made it very easy to sell to them on what you offer.

It's also a great way to keep them coming back to your site.

Here are ten suggestions for delivering a newsletter that pulls in and keeps subscribers:

1. Post a newsletter form on every page of your website.

Don't miss out on subscriptions by posting your form only on your home page. Visitors often come to subsequent pages of your site. If your newsletter form is not there, you could miss out.

2. Make it easy to subscribe.

Unless you're doing extensive marketing research, all you need to request on your form is a first name and email address. If your subscribers have to fill in too much information, they're likely to skip the process.

3. Offer something free in return for their name and email.

Give away a free ebook or promotion from another site. This is an excellent incentive for your readers to sign-up.

4. Always submit a thank you email when receiving a new subscriber. If you like, construct your thank you in the form of your newsletter. After thanking your subscriber, inform them of how often your newsletter is published and include a taste of what they can expect in future issues. Include information that will get them excited about what they've just signed up for.

5. Use good structure and keep it consistent.

Start out with a table of contents. This lets your viewers decide what they want to read first. Keep your articles focused on your topic and keep your content relevant.

If you can, close your newsletter with a tease of what's in your next issue.

6. Always provide opt-out instructions.

Distributing your newsletter via the internet requires that each and every newsletter provides opt-out instructions. It's not only required, it's the law.

7. Publish Often

Try to publish your newsletter at least once a week. People read a lot on the web and they often sign up for many different things. If you wait too long between publications readers may forget they signed up for your newsletter and opt-out, or worse yet, scream 'spam'. Keep your viewers familiar with you and your publication by publishing often.

8. Write to your viewers as if they were your best friends.

Speak to them one on one. Use their name in the subject line and in your introduction. Tell a story they can relate to but don't get too wordy. The idea here is to make them feel that their best interest is at hand, that you can relate to their wants and needs and above all, you want to help.

9. Don't get carried away with advertisements Once your readers feel that you are selling them instead of informing them, they'll go elsewhere. Advertisements are ok but keep them in line with the topic of your newsletter.

10. Test, Test and Retest!

It's always good to email a test newsletter to yourself. Check for spelling and grammar errors and make sure all your links work correctly. Nothing turns off readers faster than poor spelling, grammar and formatting errors.

Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales. You can visit Elizabeth's sites at: http://www.homenotion.com http://www.pro-marketing-online.com

---

Use the Power of Ezines to Increase Web Site Traffic!

If you don't have a list of your own then... Read More

8 Things To Think About Before You Start Advertising Profitably In Ezines!

Advertising in ezines is possibly the most effective way of... Read More

How Your Advice Column Can Build Loyal Readers

Last year while researching a book on memorable speeches and... Read More

Writing e-Newsletters ? Tricks of the Trade

Follow 10 simple rules of thumb, and you'll soon be... Read More

10 Tips for Successful Ezine Advertising

If you're like most people starting out on the Internet,you've... Read More

How to Publicize Your E-Zine

Once you've created a webzine, how do you get the... Read More

Ezine Publishing: 5 Easy Smart Strategies To Increase Your E-zines Subscriber Base

Do you publish an e-zine or newsletter?If you answer yes,... Read More

10 Reasons To Sell A Fee Based Subscription Ezine

1. You will create residual income. For example, if you... Read More

Uncover 8 Secrets To Gaining More Ezine Subscribers Now!

If you've just started publishing your own ezine then you'll... Read More

10 Benefits Of Submitting Your Articles To Ezines

1. You'll brand your web site, business and yourself by... Read More

Article Marketing 202 -- Creating a Viral Lead-Generating Machine

There is a simple system for creating a viral lead-generating... Read More

Three Ways You can Use the Ezines to Increase Your Sales

***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to... Read More

Top 10 Reasons to Use a Blog to Publish Your Ezine

Blogs are the hottest thing going these days when it... Read More

6 Easy Ways to Promote Your Ezine Articles

If you think you can't brand yourself because you're not... Read More

Lesson #4: Six Powerful Places to Advertise Your Autoresponder!

Once you set up your autoresponder account, now you need... Read More

Ways to Improve and Make Money from Your Newsletter

Our last three newsletters have covered the hot topic of... Read More

Improve Your Online Network With A Powerful Ezine

Many online business owners and marketers use a variety of... Read More

Market Your Ezine Properly, So You Grab Every Visitor To Your Website

When marketing ezines, most people use sign-up forms or pop-up... Read More

Generate Free Traffic Submitting Articles to Ezine?s

Now this has been very successful for me? It generates... Read More

Ezine List Building-Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits

Would you like an Internet Marketing tool that can put... Read More

Why a Newsletter Will Help Your Home Based Business

Web site traffic is a huge concern among home based... Read More

Five Ways to Energize Your Newsletter

Whether distributed via e-mail or printed and snail-mailed, newsletters are... Read More

Increase Your Business Success With A Free Newsletter

Publishing a free newsletter is an effective and inexpensive marketing... Read More

Learn the Five Facts Why Ezine Is the Ultimate Promotion Tool!

What you are about to read will change your way... Read More

Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Newsletters, or ezines, can be an extremely effective marketing tool... Read More

Ezine Promotion, The Three Forgotten Tactics

If you are like most ezine publishers you want more... Read More

Achieving Success with Ezine Advertising

Achieving success is clearly up to you, not to anybody... Read More

Ezine Advertising Deals Revealed

Ezine (electronic magazine) advertising is a great method for exposing... Read More

Article Distribution: How Will Your Results Vary?

It's not enough to just sit around and expect that... Read More

Why Your Newsletter Must Get A Personality Today!

Newsletters are becoming ever more popular. Not surprising ? since... Read More

10 Great Ezine Content Tips To Increase Your Sales And Readership

1. Write articles that provide your readers with a list... Read More

Newsletters in Plain Text or HTML - Which Work Better?

A common question asked when you first set out to... Read More

Win More Sales with Customer Newsletters - More Small Business Power Tools

One of the most powerful ways for small businesses to... Read More