Is Your Ezine Being Zapped?

About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, the war on sp^m is not being won at all.

In fact, the problem is now so serious that sp^m is shaping up to be the greatest threat to online marketing.

The threat comes not from sp^mmers themselves, but from the filters that are being used to block them.

These filters are hitting hard at the very core of ecommerce - Ezine Publishing.

Anti-sp^m filters operate at two levels: (i) client-side programs that reside on individual computers and (ii) server-side programs that ISPs are using to block incoming sp^m.

The problem is that the filters are now so sensitive they are blocking even the most innocent of Newsletters.

For example, if your Newsletter contains the words 'remove', 'unsubscribe' or 'click here' it will trigger anti-sp^m filters in many of the programs that are now being used by ISPs.

The result?

Your Ezine is zapped, deleted - and a large percentage of your s^bscribers will think you have stopped publishing your Newsletter.

What can you do about it?

Here are some tips to avoid sp^m filters:

(1) Post your Newsletter online and then email your s^bscribers to tell them that the latest issue is now available online.

(2) In your Newsletter carefully avoid (both in the subject line and the body text) all words that are likely to trigger anti-sp^m filters. Use the fr^e service listed at the end of this article - it will flag any words in your Newsletter that trigger anti-sp^m filters.

(3) Instead of saying 'to unsubscribe' (which is a phrase commonly found in sp^m), say 'If you no longer wish to receive...' or 'If you wish to leave this mailing list...' or 'To take yourself off this list...'

(4) If there are trigger words that you simply cannot avoid, you can disguise them using carets (^) or other symbols. The 'F' word would become fr^e and the 'U' word would become uns^bscribe.

(5) Include the word 'Newsletter' in the subject line of your email - this will help the filters identify your email as non-sp^m.

(6) Avoid whole words in upper case. In many Newsletters the headers are capitalized - this will trigger the filters.

(7) If your Newsletter contains ads, scrutinize them carefully - ezine ads, by definition, contain words frequently used by sp^mmers.

Here is a fr^e service that will help you avoid sp^m filters. Before you mail out your Newsletter, just send a copy of it to the email address below with TEST in the subject line: mailto:spamcheck@sitesell.net

Within a few seconds you'll receive a report that analyses your Newsletter and gives you a score (0 to 5=no problems 12-16=over the limit for most ISPs).

If you write articles, it's worth submitting them to this test as well, together with your Resource Box (Sp^mCheck gave this article a score of 1.9).

Sp^mCheck is operated by Sp^mAssassin, a filter that is widely used by ISPs - so this is a good test of whether your Newsletter will get through to your s^bscribers.

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

---

Lesson #4: Six Powerful Places to Advertise Your Autoresponder!

Once you set up your autoresponder account, now you need... Read More

Newsletters - How To Build Your Subscriber List

If a visitor comes to your web site looking for... Read More

Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Newsletters, or ezines, can be extremely effective marketing tools for... Read More

Article Marketing 202 -- Creating a Viral Lead-Generating Machine

There is a simple system for creating a viral lead-generating... Read More

5 Quick Ways To Increase Your E-zines Subscriber Base

Welcome to all of you out in netland.If you have... Read More

Fishing For Ezine Subscribers

The Bible tells the tale of the fishermen who were... Read More

The Secret Truth About Writing Great Sales Copy.

Did you know that most people find it difficult to... Read More

13 Ways To A Build A List Of Readers Of Your Ezine

If you have an ezine or online newsletter you want... Read More

5 Ways to Use Your Software to Build Your Optin List and Get Traffic

With all of the software creation products available these days,... Read More

10 Benefits Of Submitting Your Articles To Ezines

1. You'll brand your web site, business and yourself by... Read More

How to Increase Your Opt In List by 322% in 28 Days

"The money's in your list" - how many times have... Read More

Why a Newsletter Will Help Your Home Based Business

Web site traffic is a huge concern among home based... Read More

Increase Your Ezine Sign-up Rate By 500% or More Starting Today

If you're satisfied with a newsletter subscription rate of five... Read More

The Power of Newsletters

When discussing the possibility of creating a newsletter for one... Read More

10 Effective Ways To Gain More New Ezine Subscribers

1. Swap ads with other ezine publishers. Swap sponsor,... Read More

10 Ezine Advertising Strategies For Starters

If you're like most ezine advertisers you wish to generate... Read More

6 Easy Ways to Promote Your Ezine Articles

If you think you can't brand yourself because you're not... Read More

How To Create Your Very Own Client Newsletter

Using newsletters for business development improves your sales and marketing... Read More

Ezine As A Viral Marketing Tool

A very popular method of marketing ezines and newsletters is... Read More

DOUBLE Your Profits from These TEN Tips on Sending Email Ads

1. Make your ad prominent:This can be done by keeping... Read More

Top 10 Reasons to Use a Blog to Publish Your Ezine

Blogs are the hottest thing going these days when it... Read More

Top Seven Ways to Promote your Ezine

Your ezine builds customer confidence and trust when you give... Read More

Ezine Advertising Strategy Exposed-16 Tips to Boost Your Profit

In my opinion, Electronic Magazine (Ezine) advertising is the greatest,... Read More

The News About Newsletters

"A newsletter is the paring knife of communication tools. It... Read More

The Public Speaking List Machine

Do you do public speaking? Then you've got an automatic... Read More

Success With Newsletters

Newsletters really DO work! With just a small amount of... Read More

How to Grow Your Ezine Subscriber List

Your ezine subscriber list is a very valuable group. They... Read More

Uncover 8 Secrets To Gaining More Ezine Subscribers Now!

If you've just started publishing your own ezine then you'll... Read More

Email Newsletter Marketing Is Alive and Well: The Case for Continuing Newsletter Efforts

With the arrival of syndication or RSS technology, many claim... Read More

Practical Strategies To Boost Your Ezine Readership

Do you have a fresh ezine ready to start taking... Read More

10 Reasons To Sell A Fee Based Subscription Ezine

1. You will create residual income. For example, if you... Read More

8 Things To Think About Before You Start Advertising Profitably In Ezines!

Advertising in ezines is possibly the most effective way of... Read More

Volcanically Erupt Your Online Newsletter, Ezine or e-Course Opt-Ins in No Time Flat

Are you ready to build your opt in email list... Read More