Methods of Generating New Ideas for Entrepreneurs

Summary: Even with a wide variety of sources available, coming up with an idea as the basis for a new venture can still be a difficult problem. The entrepreneur can use several methods to help generate and test new ideas including focus groups, brainstorming and problem inventory analysis.

The following are some of the key methods to help generate end test new ideas:

1. Focus Groups ? these are the groups of individuals providing information in a structural format. A moderator leads a group of people through an open, in-depth discussion rather than simply asking questions to solicit participant response. Such groups form comments in open-end in-depth discussions for a new product area that can result in market success. In addition to generating new ideas, the focus group is an excellent source for initially screening ideas and concept.

2. Brainstorming ? it is a group method for obtaining new ideas and solutions. It is based on the fact that people can be stimulated to greater creativity by meeting with others and participating in organized group experiences. The characteristics of this method are keeping criticism away; free wheeling of idea, high quantity of ideas, combinations and improvements of ideas. Such type of session should be fun with no scope for domination and inhibition. Brainstorming has a greater probability of success when the effort focuses on specific product or market area.

3. Problem inventory analysis? it is a method for obtaining new ideas and solutions by focusing on problems. This analysis uses individuals in a manner that is analogous to focus groups to generate new product areas. However, instead of generating new ideas, the consumers are provided with list of problems and then asked to have discussion over it and it ultimately results in an entirely new product idea.

The entrepreneur is not limited by only the three methods presented in this article. There are other creative problem solving methods and techniques that are also available.

Copyright 2005 Stephen Pierce

Stephen Pierce is strategic marketing advisor, innovation facilitator, author and speaker. He provides strategies that make growing profits in your business a fast reality. Learn how to get Marketing Momentum for real business success. To receive your free online video coaching visit: http://www.stephenlive.com or request your free Innovation Audit at http://www.innovationmarketers.com

---

Can You Make Money Without Money?

When I ask why you don't start your own business,... Read More

100% of Nothing

What would it be worth to you to receive a... Read More

The Dirty Dozen

1) No Umbrella Business Plan or Strategy -- Without a... Read More

Protect Your ASSets in Business

Many people are starting an online business without a thought... Read More

A Secret To Extraordinary Accomplishments

I sat watching a documentary on U.S. Navy SEAL Team... Read More

Electronic Tools for Entrepreneurial Success

"Half of any job is having the right tool" was... Read More

Why I Should Go In To Business

Rohit Kochgaway was very upset with his boss for his... Read More

Staying Ahead of the Perils, Excerpt of Entrepreneurial Motivation Speech

Running a business is not an easy endeavor, it takes... Read More

The Six ?F? Words Every Entrepreneur Should Know

Start your own business, and soon enough, you find yourself... Read More

Expand Your Resourcefullness!

The success and failure for the entrepreneur is largely dictated... Read More

The Fear Factor

I recently conducted a lil' survey asking my colleagues what... Read More

What is Entrepreneurship?

In discussing entrepreneurship and writing articles on the subject, I... Read More

Everything You Wanted to Know About Public Domain Info, but Were Too Afraid to Ask!

What to Look Out For:Copyright - you absolutely must check... Read More

Double Your Income Automatically

It is a common known fact that it is far... Read More

Become a Recognized Authority in Your Field - in 60 Days or Less!

You don't have to be rock-star famous before you are... Read More

Entrepreneurship: What does it REALLY mean?

Introduction:In a world where ideas drive economies, it is no... Read More

Success Secret - How To Find Million Dollar Opportunities

They're really are powerful million dollar opportunites everywhere.Ok, let me... Read More

From Entrepreneur to Infopreneur: Make Money Selling Info Products

The term "Infopreneur" is a relatively new industry buzz word... Read More

Do You Have What It Takes?

I think it's fair to say that not everyone is... Read More

How Home-Based Business Entrepreneurs Think

Too many people are trying to start their home businesses... Read More

Start a Business Selling Government Surplus

Did you ever wonder what happens to all that government... Read More

About Ending Competition

1. Why should I not compete with others?The very concept... Read More

How to Become a Successful Entrepreneur on the Web

Becoming a successful entrepreneur in the online world is no... Read More

Focus is the Key to a Successful Startup

The definition of a startup means you have very few... Read More

The Secrets to Becoming a Successful Creative Entrepreneur: JJK Secrets #19-21

Hello Creative Entrepreneurs!Welcome to the e-class on Creativity & Entrepreneurship:... Read More

Traits and Skills of Successful Internet Entrepreneurs

There are certain traits and skills that many successful online... Read More

Secret Revealed In The Business Code

? Beginners often rush into business without any planning.? Unless... Read More

Independent Auto Detail Shop VS Biz Op or Franchise

Owning a detail shop can be an exciting and rewarding... Read More

Competing With The Big Dogs

You run a small consultancy. You're well qualified, experienced and... Read More

Go Slow to Go Fast - Why Over 80% Of High Tech Startups Fail And What To Do About It

With billions of dollars of venture capital residing down the... Read More

Traits of The Successful Entrepreneur

Want to know why certain people succeed and others don't.... Read More

Judging Entrepreneurial Ideas

Most entrepreneurs constantly come up with new ideas. Whether they... Read More

Ancient Warrior Secrets For The Modern Entrepreneur

The words you see onscreen trigger subconscious responses. Dark images... Read More