Business Name - How to Choose One

It's very important to get your business name right. You may already have a business name but it's not too late to change it. Let's face it; big organisations change their business and product names all the time.

I named my business Fairweather Associates when I started in 1993. However, when I attended networking events with my name badge on my lapel, people would ask - "Are you lawyers or accountants or architects?" They would come up with everything except what I actually did, which was Professional Speaking and Consulting.

I've retained Fairweather Associates for my business bank account; however, I'm much better know as - howtogetmoresales.com

Here are some things to think about when choosing your business name:

#1 Make it easy to remember - I met a lady from a graphic design business called - "Shout" - I'll always remember that on.

#2 Make it easy to pronounce. People feel uncomfortable if they phone you and pronounce your name incorrectly.

#3 Make it easy to spell

#4 Stir the customer's interest - make them want to ask more - Jones the Plumbers doesn't exactly do it. I met someone from - "Dynamic Plumbers" I had to ask - "What makes you "Dynamic"

#5 Make it positive sounding - optimistic

#6 Make it changeable - "Apex Software" might want to start selling hardware someday.

#7 Make sure it doesn't confuse you with someone else

#8 Make it attract the kind of customers you want -"equi- store.co.uk" sells all sorts of equestrian products to the horsy set.

#9 Make it fun, (if it's appropriate for your business) - "Curl up and Dye" - not for the baldies

#10 Make it quirky - egg.com - would you believe it's a bank

Here are some suggestions to help you choose a name:

#1 Brainstorm - think about how you want people to feel when they see or hear your name

#2 Think of humorous aspects of what you do

#3 Check other names and trademarks on the internet

#4 Check domain names

#5 Does your name sound cheap or expensive

#6 Think about picking a name that starts with "A." That could be important if you want to be listed in a publication such as Yellow Pages

There are books you can buy and software you can use to help choose a business name. Check out this book:

The Name's the Thing: Creating the Perfect Name for Your Company or Product Henri Charmasson

Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to ? get customers to come to you . Click here now http://www.howtogetmoresales.com

---

Is Running a Business for You?

Not everyone is cut out to run a business. Not... Read More

10 Ways Entrepreneurs Shoot Themselves In The Foot

Entrepreneurs and their businesses have a tendency to ambush themselves... Read More

Customers - Why Should They Buy From You?

There are a whole range of reasons why customers buy... Read More

For Business SUCCESS... Listen To The Voices of Experience

Discover the pitfalls of owning your own business BEFORE... [you... Read More

Franchises - Emotional Fulfillment - Control Your Destiny

Does A Franchise Meet Your Needs?When you think of becoming... Read More

Starting Your Business: 3 Tips for Bootstrapping Your Way to the Top

Bootstrapping a business startup does not necessarily mean that you... Read More

Delivery Companies Make the Grade

In the United States we have the most efficient delivery... Read More

My Nemisis

Living in the twilight zone has its advantages. In the... Read More

7 Small Business and Self Employed Law of Attraction Principles For Success

It is widely held that one of the most important... Read More

Can You Make Money Without Money?

When I ask why you don't start your own business,... Read More

Hearing That Entrepreneurial Voice?

Women business owners are our only clients, so naturally we... Read More

5 TIPS for Home-Based Business Entrepreneurs

Have you ever heard that only a small part (5%)... Read More

Creativity & Entrepreneurship: The Creative Evolution of an Intellectual Property©

In each of us, there is a creative spark -... Read More

The Term Sheet?s Role in Raising Venture Capital

Entrepreneurs and companies who are seeking venture capital often negotiate... Read More

A Dorm Room With A View

As a senior in high school, he paid cash for... Read More

Use Your Youth To Your Advantage

You should wait until you're older and have more business... Read More

Franchisor Sample Grand Opening Launch for New Franchised Outlets

It is paramount that all franchising companies work hard in... Read More

Financing Your Business

Anyone who is serious about making some money is already... Read More

Do You Have What it Takes to be a Successful Entrepreneur?

Print off this page, take the quiz and find out... Read More

Do You Want to Just Survive or Thrive? (Part 1)

You've probably heard this, or maybe you will relate to... Read More

Business Development: The Basic Ingredients

Cooking isn't much different than building a business. You have... Read More

Great Tips Of Choosing An Office

You have decided to strike it out on your own... Read More

The History of the Franchise Business - Learning about Business Opportunities by Looking at the Past

Hair care has been around as long as humans have... Read More

Entrepreneurial Ongoing Education Advice

I would like to give some advice to all the... Read More

Curb Your Enthusiasm

Isn't enthusiasm a good thing? Aren't we urged to be... Read More

Is Now the Right Time to Become An Entrepreneur?

A number of economic changes are magnifying the role of... Read More

How To Find Focus And Turn Your Talent Into A Thriving Professional Business

There are tons of books and articles available to help... Read More

Secret Revealed In The Business Code

? Beginners often rush into business without any planning.? Unless... Read More

What Part of Handwriting on the Wall Dont You Understand - They Dont Hire People Over 50

In a recent talk to the Detroit Economic Club, President... Read More

Reducing the Stress of Being an Entrepreneur

Starting and running your own business can be exciting and... Read More

From Entrepreneur to Infopreneur: Make Money Selling Info Products

The term "Infopreneur" is a relatively new industry buzz word... Read More

The Fear Factor

I recently conducted a lil' survey asking my colleagues what... Read More

Business Name - How to Choose One

It's very important to get your business name right. You... Read More