5 Ways to Get Better Email Marketing Data Quality at Point of Collection

Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.

We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles

1. Explain why you want their contact details

Tell sign-up why you want other data fields. Telling them they will receive information by email will encourage them to ensure their email address is accurate

2. Stay compliant with latest email marketing legislation

Keep up to date with the latest legislation and standards to ensure your data capture vehicles continue to be compliant

3. Check quality of email addresses etc on the form

The more fields collected, the more validation required to avoid bad input. The more validation leads to less completed forms and more abandonment. Collect only what you need. Asking for information that you have no use for, will increase form abandonment. Test your data set to see where the optimum is.

4. Future proof

Ensure you state how you will use data into the future. Future-proofing email addresses will allow you to rent/ sell lists whilst staying compliant with email legislation

5. Resource your email contact data cleaning operation

You need someone who actions requests to unsubscribe / 'Mr Angry's to ensure fast processing and keep your contacts happy.

More information on Adestra's email marketing services

Adestra provide welcome tactical advice and input on our clients email marketing program. For more information about how we can work together with you to improve your email marketing, please contact us to discuss your email marketing. Adestra's site is at http://www.adestra.co.uk/email_marketing and our best practice centre for email marketers is at http://www.adestra.co.uk/best_practice_email_marketing

About the author

Paul Crabtree is presently Marketing Director of Adestra (http://www.adestra.co.uk), a UK based digital marketing agency that specialise in inbound and outbound email, fax and SMS broadcast solutions. Adestra's client portfolio includes many UK based publishers including Janes Information Group, Informa, Lexis Nexis, OUP, Blackwells and others.

Previous to this role, Paul was responsible for heading-up online marketing for Informa Telecoms' publishing division working on a portfolio of reports, newsletters, ad-led vehicles and the industry portal telecoms.com.

Paul will draw on his 5 years of focused experience in working in online marketing for publishers

---

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your... Read More

Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders

So, autoresponders allow you to automate the process of instantly... Read More

Plain Jane Email Equals Flat Results

Years ago, when email was just emerging as the incredible... Read More

Email Etiquette II

I had great feedback from my last article, and was... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual... Read More

Email Marketing - How Best To Manage and Distribute Your Messages

This holiday season 15 percent of consumers in the US... Read More

How NOT To Appear Like A Spammer

Unless you use the Internet only for surfing and never... Read More

Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need... Read More

Confessions Of An Info Junkie

I love the Internet! Information about any topic that piques... Read More

Building Your Own Goldmine - The Golds In The List

The best way to make money on the Internet is... Read More

Why Your Email Distribution List is Your Best Source of New Sales

Don't overlook your current customers. After all, they're the ones... Read More

Five of the Most Powerful Elements In Opt-in Marketing

Lack of trust is the biggest problem marketers have on... Read More

The Most Simple Way to Mask Your Email-address

We all know that spammers are looking for your email-address.... Read More

Are Your Subscribers Receiving Your Newsletter?

In my e-mail one day, I received the following message:... Read More

Viral Marketing - Your Key to Gaining New Clients

Email newsletters are an excellent means of promoting the products... Read More

Guarantee Recipients Opening Your Emails With These Secrets To Successful Subject Lines!

You've done the hardest part; you've captured your prospect's email... Read More

Stop Buying Email Lists

The saying "Quality, not Quantity" is applicable even to the... Read More

How to Build Your List

Your list is your life. If you do not have... Read More

Email Hosting ? Learn How To Use eMail To Grow Your Business

Email is a wonderful thing. It costs next to nothing... Read More

Is Your Autoresponder Hungry?

Do you know how to feed it, so that it... Read More

7 Ways Email Can End Your Business Relationships Before They Start

Too often, people forget they're anonymous in the internet world.... Read More

Email Marketing - The End Is Nigh!

Consider if you will the resources, the time and the... Read More

How To Write E-mail Messages For Phenomenal Results

Would you be interested in getting 10 times better results... Read More

Internet Marketing Strategies: 20 Secrets To Using Free Autoresponder Courses To Magnify Your Sales

Among internet marketing strategies that most marketers are not using... Read More

An Aspirin or an Autoresponder!

Tired of silly old email enquiries? Say hello to autoresponders!If... Read More

Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?

If YOU Answered YES, Then Start An Online Newsletter?It's Easy,... Read More

Sales Prospecting for Appointments by Email

A few months into the job and Sabrina's cold calling... Read More

Dont Use FFAs To Build Your Newsletter Subscriber

For those of you who aren't familiar with the term,... Read More

3 Essential Tools for Email Marketers

Marketing your business with email is an art.It's very easy... Read More

4 Tips On Taming Your Email

I remember when I was first introduced to email. I... Read More

The Name Squeeze ? Should You? Shouldn?t You?

This is a little "beauty" of an idea if you... Read More

Great Response by Auto Responder

1. Collect leads with your autoresponder. You will get an... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email... Read More