An Introduction to Auditing Your Email Audiences

Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers. Associating your offering with a credible auditing organisation conveys images of trust, essential for first time advertisers unsure of your corporate reputation and credibility.

Email newsletters are fast becoming an integral part of many organisation's offering to advertisers. With low unit costs, infinite scalability and massive flexibility, sponsors are paying to appear on everything from regular "event updates" through to information-packed newsletters. Historically, the draw back with using email as a channel was that it was not auditable- a significant hurdle when attracting new sponsors.

Whilst the business case for auditing is clear, the rapid emergence of email newsletters mean that organisations faced some headaches- can you audit an email newsletter?

The answer is yes, and Adestra have been working with a number of publishers to implement auditing on their email newsletters.

Overview

Every time an email is broadcast, it is distributed through an email mail server. On sending, Adestra record who the email is to be sent to, and with which communication. Using our technology, each email address we broadcast to is individually tracked allowing us to match all replies.

From automated bounced addresses through to individual responses, Adestra's mail logs contain all information about the broadcast. This information is then analysed by your auditors who will verify your audience and provide you with a statement in the usual way. Getting started

  • You must be using a reputable email service provider to broadcast your messages.
  • The email service provider broadcasts your email messages ensuring all information about the sending is recorded for easy access by the auditor
  • The email service provider presents the email broadcast 'logs' to the auditor
  • The auditor analyses the information
  • Auditor validates your audience statements
More information about our email marketing broadcast services

Adestra provide welcome tactical advice and input on our client's email marketing program. For more information about how we can work together with you to improve your email marketing, please visit www.adestra.co.uk/email_marketing and ask us about our email marketing services

Paul Crabtree is presently Marketing Director of Adestra (http://www.adestra.com), a UK based digital marketing agency that specialise in inbound and outbound email, fax and SMS broadcast solutions. Adestra's client portfolio includes many UK based publishers including Janes Information Group, Informa, Lexis Nexis, OUP, Blackwells and others.

Previous to this role, Paul was responsible for heading-up online marketing for Informa Telecoms' publishing division working on a portfolio of reports, newsletters, ad-led vehicles and the industry portal telecoms.com.

Paul will draw on his 5 years of focused experience in working in online marketing for publishers.

In The News:


pen paper and inkwell


cat break through


Why Autoresponders are an Absolute Must

With autoresponders, you never have to lose money advertising again!... Read More

Is Your Email Address Blacklisted?

A lady emailed me yesterday very upset over the fact... Read More

What Is An Email Signature And What Do I Do With It?

You hear it all the time... email signature, sig file,... Read More

7 Autoresponder Marketing Strategies To Automate, Build and Grow Your Business

Did you know one of the most important tools in... Read More

Email Marketing 101 - What You Must Know Before Starting an Email Marketing Campaign

Before you start an e-mail marketing campaign it is important... Read More

How?s Your E-mail Etiquette

In a fast moving global economy, e-mail offers you the... Read More

The List Is The Thing

Many companies begin their online sales ventures with the wrong... Read More

Let The Email Wars Begin

Things just got a lot hotter in the hyper-competitive world... Read More

The Magic Of Email

These days email is taken for granted and used perhaps... Read More

Email Marketing Best Practices

Now that we've explored the importance of sending permission-based email,... Read More

Guideline to Hiring an Email Marketing Company

A common practice in today's e-commerce environment is to use... Read More

How to Build Your Mailing List

1. USE POP-UPS Pop-ups are one of the most common... Read More

Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?

If YOU Answered YES, Then Start An Online Newsletter?It's Easy,... Read More

10 Reasons to Outsouce Your Next Email Marketing Campaign

So, why would you want to send your campaigns out... Read More

3 Simple Steps on how to Get Unlimited E-Mail Accounts for Pennies a Day

As an Online Home Based busy owner you will reach... Read More

How to Do an E-mail Interview in 9 Easy Steps

Need a fresh idea for your e-zine content? Do an... Read More

Yes, Please Do Come In, But Better Watch Your Step!

This little parody, and the comments that follow, were... Read More

Why You Need a Newsletter

If you're a small business owner you definitely need promotion.... Read More

Will Microsoft Kill Free Email on the Net?

Spam has been such a problem that email filters are... Read More

Masterful E-mail Marketing

There are more than 100 million e-mail users in the... Read More

Dont Be Viewed as Rude!

All too often otherwise nice folks come off as terse... Read More

10 Netiquette New Years Resolutions

Happy New Year! New attitude? New habits? How about 10... Read More

Youve Got Mail

It seems that Google is revolutionizing the Net in more... Read More

The 12 Most Common Newsletter Design Mistakes

Your newsletter's success depends on its design. An attractive, easy... Read More

Newsletter Template: Should You Use Them?

There is currently a huge demand online for newsletter templates.... Read More

Run Profitable Contests Using Autoresponders

Running a contest for your e-zine subscribers or web site... Read More

What is Gmail?

Like most other prime search engines, the ability to freely... Read More

Build Credibility With an Email Course

When you are an expert, you sometimes forget that others... Read More

Taking Email Marketing To The Next Level

How to use the latest e-messaging strategies to increase profits.Many... Read More

Use Permission Based E-Mail Marketing to Promote Your Home Based Business

With all the negative Publicity that S.pam is Getting, Permission... Read More

One Great Way To Generate A Lot Of Cold Hard Cash From Your Opt-In Email List

I bet you want to know what that one great... Read More

Turn Your Old Articles Into Profitable E-mail Courses

If you've written numerous articles, you can use them to... Read More

Choose The Right Business For You In Less Than 15 Minutes

3 Characteristics Of "The Right Business" ModelThe business must service... Read More