When it comes to gaining and keeping customers, every website is interested in doing everything they possibly can to make this happen. Fortunately, something as easy as e-mail etiquette can make your customers feel appreciated and as a result become loyal and repeat customers. However, there are some tips that you will need to follow in order to implement etiquette into your e-mails and make it work for you. Read the following suggestions and implement them in your e-mail campaign immediately.
1. Only Mail to Those Who Opted In (and let them know they did)
One major thing you need to incorporate into your e-mail campaign that will keep your customers happy and loyal is to only send e-mails to those individuals who have opted in. For example, when the customer checked out there was a box checked that said they wanted to receive further e-mails from your company. Some people uncheck this box, others don't ever see it, and some actually do check it. So, when you send e-mails to the individuals that checked the box or left it checked unknowingly, make sure you add in your e-mail that they opted in to the e-mail list.
2. Unsubscribe
Always include information in the e-mail for individuals to unsubscribe from your e-mail list if they so choose. This does not mean they are not loyal customers or will not continue to be, but that they already have enough e-mail cluttering their inbox and don't want anymore. If you respect their request to unsubscribe they will remain truer and more loyal than if you keep filling their inbox with unwanted messages that they delete without reading anyway.
3. Never Sell E-Mail Addresses
Respect your customers and keep them loyal by never, ever selling their e-mail addresses. Also, inform them that you will not do so in order for them to feel secure in providing you with their address.
4. Make it Short and to the Point
When you do send e-mails to customers make sure the point of the e-mail is addressed in the subject line as well as immediately in the opening paragraph. You do not want to waste people's time with an e-mail that they are not interested in. Also, keep it short and to the point so they will not have to read much to figure out whether they are interested or not.
5. Be Polite and Watch That Grammar
Of course, with any type of business writing, you should always be very polite and have excellent grammar. There are few things that put people off like misspelled words and poor grammar in business e-mails. It will send the signal you are not a serious company, which is the last signal you want to send.
Michael Turner reveals his foolproof way to increase website traffic in his free 7 part mini-series. Grab it free right now at http://www.powertraffictactics.com/
![]() |
|
![]() |
|
![]() |
|
![]() |
"I want to sell my company's products on the Web,... Read More
Let me ask you a question, "What is the most... Read More
Like most other prime search engines, the ability to freely... Read More
If you're like me, there are certain types of email... Read More
Coming as I do from a direct response and direct... Read More
How to use the latest e-messaging strategies to increase profits.Many... Read More
Among internet marketing strategies that most marketers are not using... Read More
If you are a REALTOR focused on residential sales who... Read More
A strange thing has been happening to newsletters online. They... Read More
Gartner estimates that half of the 5.5 trillion emails sent... Read More
Top 10 Ways to Quickly Build Your List Have you... Read More
White space in newsletters is like pausing in conversation. Take... Read More
Setting up and using email autoresponders on your site is... Read More
An autoresponder is useful for, well, responding to people who... Read More
Your e-commerce website relies on its customers to become returning... Read More
If you want an email campaign to succeed, you don`t... Read More
There probably isn't a business person alive who hasn't at... Read More
Before I do this, let me describe how autoresponders work.... Read More
Most email marketers know that it is important spam-check email... Read More
Would you be interested in getting 10 times better results... Read More
Everyone knows that in order to be successful online you... Read More
I've been sending out email camapigns for clients for over... Read More
Before you start an e-mail marketing campaign it is important... Read More
Here are 22 simple but highly effective methods to build... Read More
We know that email marketing is a cheap method to... Read More
1) Website FocusMake sure your site is focused on a... Read More
Let's start at the beginning - why do you need... Read More
In Fall 2003, America Online (AOL) released its brand new... Read More
If you are not using a follow up autoresponder until... Read More
With all the safelists and different methods for using them,... Read More
Thought I would share with you a very effective technique... Read More
Things just got a lot hotter in the hyper-competitive world... Read More
You've probably heard this educational philosophy:Tell me, and I'll forget.Show... Read More
Tired of silly old email enquiries? Say hello to autoresponders!If... Read More
As I logged into my e-mail account, I clicked on... Read More
How much time did you spend on deciding on the... Read More
It is just amazing. Power right at your fingertips. It... Read More
If you are a REALTOR focused on residential sales who... Read More
This Stanford University study surveyed the leading research on virtual... Read More
5 unorthodox email subject tricks -500% more responses! (c) Copyright... Read More
Your e-commerce website relies on its customers to become returning... Read More
Signature files have been around since, well, before most current... Read More
What is an Autoresponder?An Autoresponder is a program or service... Read More
In the business world, the primary focus is on selling... Read More
It's been said before, but important to re-emphasize, e-mail is... Read More
Whenever we talk to a new or a "we hope... Read More
With autoresponders, you never have to lose money advertising again!... Read More
Marketers the world over use follow up autoresponders toincrease sales.... Read More
Every marketer needs leads, they are the lifeblood of your... Read More
No doubt email is still the best way to get... Read More
Out of all the possible approaches to affiliate marketing, lead... Read More
The internet seems to be full of hyped up business... Read More
Let's recap what you've learned so far...In the first lesson,... Read More
It is an accepted fact among the experts now that... Read More
Let me ask you a question, "What is the most... Read More
Thought I would share with you a very effective technique... Read More
A term that confuses just about everyone is "autoresponder". When... Read More
In this article I will give you several tips that... Read More
Here are 22 simple but highly effective methods to build... Read More
Have you ever heard email described as, "the killer Internet... Read More
In this article I'm going to talk strictly from a... Read More
1. Ask visitors to subscribe to your e-zine. It's a... Read More
You're probably familiar with e-mail signature (or "sig") files --... Read More
1. E-mail courses are generally quick and easy to create.... Read More
Does it seem to you that when you view "openings"... Read More
After endless hours of writing, designing and programming your brand... Read More
Email Marketing |