Email Marketing - Building A Mail List

Millions of people use their computer everyday as a form of communicating with others by sending messages through email.

From sending newsletters, updates, articles, follow-ups or simply sending an email message.

If you have an online business, email marketing gives you the opportunity to target your products or services to a selective audience. Whether you use it everyday, weekly or monthly, it is a great way to communicate with your customers supplying them with useful information.

It is known that many Internet marketers generate more revenue from their mailing efforts than they do from their website. This is mainly because when you have a large mail list and correspond frequently, people are more inclined to buy from someone they have established a relationship with.

As with any business, you have to start to build a mail list and develop some strong mailing campaigns. You can accomplish this through customer sales, newsletters, memberships, subscriptions, referrals, etc. The most efficient and practical way will be from your website, such as offering your viewers a free newsletter that they can subscribe to.

Publishing your own newsletter is by far the best way to build up a mail list in the shortest possible time. Although the time involved in writing your own publications is more demanding, once you have a few publications published, your mail list will begin to grow quickly.

Key Points:

In publishing a newsletter, here are a few key points to consider.

- Have a form on your website giving your viewers the option to subscribe. To increase the amount of subscribers you receive, have this form on every page of your website.

- You may want to consider having a page on your website explaining the benefits of subscribing to your newsletter in more detail.

- On your form, make sure you give a short description to the benefits to subscribing to your newsletter. Do not just put a "subscribe form" on your site and expect people to subscribe.

- You need to give a brief explanation of what information they can expect to receive for subscribing. Also let them know how often your newsletters are sent (daily, weekly, monthly). It also is a good idea to give them something for free as an incentive for subscribing (discounts on your products, ebooks, coupons, free reports, etc.).

Added Benefits:

Not only can you build a mail list from offering a newsletter from your website, but you can get added subscribers to your newsletter using the following techniques.

Swap Ads

You can swap ads with other newsletter publishers. Look for publishers that have an opt-in mail list of people who would be interested in your newsletter, products or service.

Message Boards

Placing an announcement about your newsletter in message boards can always bring you a few subscribers.

Press Release

You can get added subscribers by using a Press Release about your website and the benefits of your newsworthy ezine.

Ezine

Listing your newsletter in ezine directories is one of the best ways to get added subscribers. Remember you can use free directories as well as paid ones to list your newsletter.

Discussion Groups

Discussion groups are where people participate in topics pertaining to a certain interest. By participating in these groups your business can generate many new subscribers.

The idea behind this is to be part of the group, getting involved and participating in the general discussion. Everyone in the group needs to stay focused on the common interest. This is not a place to post ads about your website or newsletter.

If you are asked about an issue that relates to your business, it is perfectly okay to direct them to your website.

Another way that is acceptable is in your signature file. You can respond back to comments leaving your signature file with a brief description about your newsletter.

Referrals

Last but not least, always ask for referrals from your viewers or subscribers. If you supply solid information in your newsletters, you'll be surprised how many referrals you'll receive.

Building a mail list is the key to your success and will be your true source to increasing revenue.

Final Note

When we talk about building a mail list, this is only to imply building one through an opt-in list. An opt-in list is from people who have given you their email address and agreed to receive information from you.

Never send out email to people who have not requested it or use email addresses through another source (companies that sell or rent email addresses without the addressees permission).

If you build a mail list that is not opt-in, it will be considered Spam (Unsolicited Commercial Email). Spam is considered illegal in some states and you can risk the possibility of your business being shut down.

Copyright 2003-2005 © by John Kovacs

John Kovacs is the CEO and founder of "A Home Business Opportunity". His website mainly focuses on supplying free marketing tips, resources and support for home startup businesses and Internet marketing. To get a step-by-step guide in building an online business, visit http://www.ahomebusinessopportunity.net

In The News:


pen paper and inkwell


cat break through


Power at your Fingertips

It is just amazing. Power right at your fingertips. It... Read More

10 Terrific Ways To Enlarge Your Subscriber Base

1. Create a unique selling proposition (USP).Developing a USP for... Read More

You DO Have an Email List Dont You?

No matter what type of business you operate, you need... Read More

Is Your Email Address Blacklisted?

A lady emailed me yesterday very upset over the fact... Read More

The Lowdown: How To Create And Send HTML Email

I am frequently asked how to create and send HTML... Read More

Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers

Do you publish an e-zine or newsletter? If you answer... Read More

A Lesson In Email: The Money Is In The List... With The Back-End Sales

Firstly, back-end sales is eMail Marketing at its best, so... Read More

Are Your Emails Being Heard

Yes, the headline is spelled right. What if you had... Read More

Free Email Accounts ? Pros and Cons

Free email accounts are great if you want to hide... Read More

Viral Marketing with Your Signature File

Computer viruses are usually a bad thing. They can compromise... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails... Read More

Email Autoreponder ? How to Put your Business on Autopilot

Answering emails can take up a significant portion of the... Read More

Why Do Marketers Lie in their Emails?

Coming as I do from a direct response and direct... Read More

unorthodox email subject tricks -500% more responses!

5 unorthodox email subject tricks -500% more responses! (c) Copyright... Read More

Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them

The importance of building an opt-in list over spamming (a.k.a.,... Read More

Autoresponders, Which Autoresponder Is Right For Your Business?

An autoresponder is a software program that automatically sends a... Read More

Paradigm Shift for the New World

In the business world, the primary focus is on selling... Read More

Protect Yourself from Being Accused of Sending SPAM

Email is a vital part of doing business online, but... Read More

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center

Sustainable email sending programs in an inherently hostile environment now... Read More

Use Autoresponders, to Build Relationships In Your Affiliate Marketing

It's true that "content is king," but equally important to... Read More

Viral Marketing Tips: Greeting Cards

When we speak about viral marketing, we are not talking... Read More

What Is Wrong With Email Marketing?

If you are active on the web promoting your products,... Read More

Email Marketing - Whats the Situation in April 2005?

Email is still the King in Internet marketing. Many people... Read More

Can You Win The Battle By Using A Toothpick?

Every business needs a low cost way to reach targeted... Read More

Benchmark Study of Email Database Services

-- Email Appending and ECOA Match Rates Revealed --NEWTON, MA,... Read More

Seven Ways to Dramatically Increase Your Email Marketing Profitability

1. The Power of SevenWhen choosing a price point for... Read More

The Opt-In Secret

Everyone knows that in order to be successful online you... Read More

Twelve Tips for Successful Opt-in E-mail Newsletters

An opt-in e-newsletter is one of the most effective marketing... Read More

3 Essential Tools for Email Marketers

Marketing your business with email is an art.It's very easy... Read More

Email Scam Warnings

Most people online are very familiar with the Nigerian Email... Read More

Just Because You Can...

Just because you can communicate with hundreds of people virtually... Read More

Taking Care of Busines... E-mail

In this digital day and age, communicating through email is... Read More

How to Deal With Rude E-mailers

Rude and crass e-mail seems to be at an all... Read More