Increasing Email Deliverability

Most email marketers know that it is important spam-check email messages before sending them out, as this may identify potential issues that cause emails to be marked as spam.

It should be noted however that the results generated by the spam-check feature should act as guidelines only. Spam-check is almost always based on the open source software SpamAssassin, whereas large email services employ their own content filters, created internally.

There is no magic formula to composing messages that don't trigger anti-spam filters, but if you want to maximize the chance that your message goes through to your subscribers, then...

Don't do what spammers do!

This may sound like an obvious truth, but, looking at contents of email messages sent out by legitimate email marketers, apparently it is not.

One example of how you can easily hurt your email deliverability is by using "hashbusters" - using misspellings and/or random punctuation in the attempt to fool content filters.

Examples:

s^pam instead of spam
F'REE instead of FREE
Op-portunities instead of Opportunities
Get R1ch Quik instead of Get Rich Quick
and so on...

Please don't do it.

This technique, very often used by spammers (v^a^l^i^u^m... rings a bell?), may seem slick, but it's not.

Don't try to outsmart the system. Instead, fire up the old classic "You Don't Fool Me" by Queen and hear this:

If you resort to such tricks, your messages will more likely end up in the unforgiving virtual blackhole.

"Hashbusters" are actually pretty easy to detect and many filters consider them a sure-fire sign of spam.

Why?

Because spammers use them, and they send out hundreds of millions of emails, whereas in comparison legitimate marketers send minuscule amounts.

It's all about patterns that anti-spam filters pick up from millions of spam emails they screen.

I will emphasize again:

Unless you want your legitimate mail be blocked left, right and centre...

Don't do what spammers do!

Instead of deleting every spam message on sight, let it accumulate for a few days. Research which strategies spammers are using and then make sure that you don't copy any of them.

When they use hashbusters, you don't want to use hashbusters.

When they sell fake Rolex/Viagra/Valium, you don't want to sell fake Rolex/Viagra/Valium.

When they say "This email is NOT spam", you don't want to say "This email is NOT spam".

When they say "You have an e-postcard waiting, click on this link...", you definitely don't want to start another electronic postcards website.

Learn more about internet marketing, email marketing, search engine marketing. Go to internet marketing and website promotion

---

5 Rules of Forwarding E-mails

Forwarding of e-mails is one of the topics I get... Read More

Email Marketing and Web Communication: Ten Key Tips to Get Your Messages Read

There's an old saying 'Manners maketh the man (or woman)'... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a... Read More

My Emails Are Not Being Delivered. Black Lists and White Lists Explained.

Over 40% of all emails within your marketing campaign are... Read More

Stop Buying Email Lists

The saying "Quality, not Quantity" is applicable even to the... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign... Read More

A Little Secret That Produces BIG Results

What if I told you that with each passing day,... Read More

Creating Effective Opt-in E-Mail Campaigns

It's been said before, but important to re-emphasize, e-mail is... Read More

Email Laws That Could Bring You to Jail Even if Youre Not Spamming

First things first, I'm not a legal expert and so... Read More

Is Your Email Address Blacklisted?

A lady emailed me yesterday very upset over the fact... Read More

Sales Prospecting for Appointments by Email

A few months into the job and Sabrina's cold calling... Read More

Why Does Nobody Visit My Web Site?

After endless hours of writing, designing and programming your brand... Read More

Dont Attach That!

The topic of sending attachments by e-mail is not one... Read More

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses

An autoresponder course is a group of articles or information... Read More

An Introduction to Auditing Your Email Audiences

Organisations such as the BPA have been providing auditing services... Read More

Newsletter Template: Should You Use Them?

There is currently a huge demand online for newsletter templates.... Read More

Are Autoresponders An Important Asset To Your Business?

Autoresponders are an important asset to an Internet Marketer. When... Read More

The List Is The Thing

Many companies begin their online sales ventures with the wrong... Read More

How To Build Your Greatest Opt-In List

I get e-mails all the time from people on my... Read More

Signature File Dos and Donts

Signature files have been around since, well, before most current... Read More

Yes, Please Do Come In, But Better Watch Your Step!

This little parody, and the comments that follow, were... Read More

Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent!

No doubt one of the overriding concerns you have is... Read More

The #1 Thing You Must Have Before Even Thinking About Building An Opt In Email List

It's not a website.It's a smart autoresponder and mailing list... Read More

The 8 Biggest Newsletter Marketing Mistakes

Newsletter publishing has always made a lot of sense. It... Read More

The Most Critical Strategy to Your Survival, and Prosperity, Online

For the sake of your long term survival and your... Read More

Viral Marketing Tips: Greeting Cards

When we speak about viral marketing, we are not talking... Read More

Heres Why You Dont NEED a Blog

The word "blog" seems to be everywhere, and what an... Read More

How to Laser Your Email Messages

If you're in business and use email, you've likely learned... Read More

Are You Making These Email Mistakes?

Every day, I receive at least 300 emails. I will... Read More

Autoresponders - Simple Tweaks That will Improve Your Return Rate

Autoresponders are, without a shadow of a doubt, one of... Read More

Raid Your Autoresponder Attic For Content

Why you need new website content.Finding or creating good content... Read More

Web Advertising: How To Increase Traffic By Offering A Free Course

One web advertising strategy that can help you become popular... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to... Read More