People tend to forget their subscriptions. Sometimes they don't even know why they subscribed to your newsletter. Especially if the person is seeking for information, he/she will subscribe to every ezine or ecourse that will come across their search. They don't remember it after a while. If you send email to them after few months, they simply accuse you of sending spam.
So how to safegaurd yourself from this type of accusations?
Follow up and Mailing list management software: You can manage your ecourses, broadcasts, follow ups with this single software-
http://www.scripts4webmasters.com/follow-up-autoresponder-pro/index.shtml
1. Provide their personal details in every email:
On top of each email, put their email address, their ip number with which they subscribed, URL of the form where they subscribed, list name they subscribed. This way your subscribers are aware of that you have their details with their permission.
You only gets the subscriber ips when he/she subscribes using a form. If they subscribed using email addresses, the ip will not be grabbed by your autoresponder software.
2. Use Double opt-in:
Some of the marketers say that 'You have to make it easy for the subscriber to receive your emails'. So people tend to neglect to implement double opt-in. They think that it will be a hassle for subscriber to click on the confirmation link in the email. Remember one thing... if they are really interested they will click, not one... more than that to receive information from you. This type of list is best to target your information and to get some profits from it.
3. 'Unsubscribe' link:
Put 'Unsubscribe' link in every email in the footer area. Sometimes subscribers subscribe using subscriberATdomain.com, redirects his email to subscriberATdomain2.com. Then he tries to unsubscribe using second email, which obviously not in your database and he can't be removed by your software. Then he/she will get upset that you are sending spam. So tell them that use the same email address that they used to subscribe, to unsubscribe. You can put this information under your unsubscribe link.
4. Privacy statement:
Create a tag in your autoresponder like [privacy_statement], if your software allows it. Then put this tag in all email below 'Unsubscribe' link. Let this privacy statement should be similar that you put on the subscription form web page. If your autoresponder software don't allow tags, then put url to your privacy satement on your web page.
5. Authentication Seals:
Recently I came across this site where they provide email marketers a special code that goes with headers of your email(s), making them legitimate.
http://www.habeas.com/servicesHowSWEWorks.php
There is another one:
http://www.truste.org/businesses/email_services.php
Radhika Venkata (c)
Radhika Venkata
Subscribe to 'iNet Marketing Ezine' which is completely focused on Internet Marketing. Receive FREE Ebooks with Resale rights!
http://www.webmasters-central.com/subscribe
.shtml
FREE Ecourse: 30 days Solid work out to increase your online profits!
http://www.ebooks-world.com/ecourse/index.sht ml
![]() |
|
![]() |
|
![]() |
|
![]() |
You've probably heard the expression, 'the money isin the list'.... Read More
It seems that Google is revolutionizing the Net in more... Read More
Everyone at some point in their Internet experience has received... Read More
Do you know how to feed it, so that it... Read More
Further to my previous issues this subject continues ? as... Read More
How much time did you spend on deciding on the... Read More
Keeping your email lists fresh is critical to the success... Read More
Before you start an e-mail marketing campaign it is important... Read More
A term that confuses just about everyone is "autoresponder". When... Read More
"I want to sell my company's products on the Web,... Read More
Marketing your business with email is an art.It's very easy... Read More
My first email address was with compuserve.com back when you... Read More
This Stanford University study surveyed the leading research on virtual... Read More
Marketers the world over use follow up autoresponders toincrease sales.... Read More
Working with Leads or Opt-In Clients can be very confusing... Read More
Gartner estimates that half of the 5.5 trillion emails sent... Read More
Ever wondered what it would be like to have a... Read More
Email AestheticsIt`s an old, old saying, but it`s true: you... Read More
Introduction Shrewd marketers devote a great amount of attention to... Read More
Accusations of spam can be so harmful to your business... Read More
Like most other prime search engines, the ability to freely... Read More
In Fall 2003, America Online (AOL) released its brand new... Read More
Technology has a tendency to be impersonal and unfriendly -... Read More
This little parody, and the comments that follow, were... Read More
At the recent Online Marketing Show, Adestra ran an email... Read More
Are you publishing an ezine or offering an email course?... Read More
I have always been an avid reader of Stephen King's... Read More
1) Website FocusMake sure your site is focused on a... Read More
Happy New Year! New attitude? New habits? How about 10... Read More
You've launched your web site. You've implemented a public relations... Read More
After endless hours of writing, designing and programming your brand... Read More
If you are just starting out as an Internet entrepreneur... Read More
Unless you use the Internet only for surfing and never... Read More
I bet you want to know what that one great... Read More
What does the flu have to do with building your... Read More
"I want to sell my company's products on the Web,... Read More
If you're looking for low-cost ways to promote your business... Read More
I have a special new email address. It's in addition... Read More
Are you dead sure about receiving of all the important... Read More
Although it may not be practical to put a dollar-sign... Read More
It seems that Google is revolutionizing the Net in more... Read More
Among internet marketing strategies that most marketers are not using... Read More
If you are active on the web promoting your products,... Read More
One of the most important and often overlooked methods of... Read More
Delivering email newsletters and sales messages to opt-in subscribers and... Read More
1. Make the effort to learn about the etiquette (these... Read More
How do you get the most out of your list?We... Read More
A strange thing has been happening to newsletters online. They... Read More
What is an Autoresponder?An Autoresponder is a program or service... Read More
If you've written numerous articles, you can use them to... Read More
In my e-mail one day, I received the following message:... Read More
How many times have you realized that your email simply... Read More
1. Ask visitors to subscribe to your e-zine. It's a... Read More
There's an old saying 'Manners maketh the man (or woman)'... Read More
Following up with your past customers is a proven way... Read More
Hey, using eBooks, eReports and eCourses is a fantastic way... Read More
Most people online are very familiar with the Nigerian Email... Read More
Everyone is talking about RSS. Blogs, newsites and the like... Read More
Over 40% of all emails within your marketing campaign are... Read More
I love the Internet! Information about any topic that piques... Read More
You heard the message before. Your e-mail list is the... Read More
According to a study by the Winterberry Group, email marketing... Read More
These days email is taken for granted and used perhaps... Read More
Here are some hot list-building tips for you to grow... Read More
Getting other people to promote your web site is one... Read More
If you design kitchens, is another kitchen designer your competition?... Read More
Email Marketing |