Newsletters that Work

Offer a newsletter in a time frame that will be easy for you to manage.

Although doing a newsletter is a great idea, do not be too quick to jump on the bandwagon. Almost everyone is doing it but not all are doing it well. The newsletter with the greatest frequency can get quite annoying for the recipients unless it is packed full of useful information. Only those that have the relationship with your company will continue to subscribe.

Even though you may have great information to give away, you must also consider the time it takes to put a good newsletter together. If you are doing a daily, you will need to spend at least 3 hours putting it together and another few hours editing, polishing, and answering queries. If on the other hand you decide weekly is good, then you will still need to spend that 3 hours, but this time it will be once a week. You also need to determine what day of the week the newsletter will be distributed. You may want to do some research to find out when is the best time to deliver. Some times are better for getting read than others.

If you do a monthly, you are more like an e-zine. You will be expected to have more than just a few great articles; you will need to add graphics and other images to enhance what you have to say. You will also need to research the background of submissions from other people. It is sometimes easier to ask for submissions but you do have to make sure the articles fit with your business principles. A monthly can often take more work than anticipated; you will likely want to have everything in hand to publish at least three months in advance.

Doing a newsletter requires a commitment of time and also effort. If you promise to deliver at a certain time each day or week or month, then you will need to deliver on time. If you do not, your credibility will be jeopardized. A way around this might be to produce white papers.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

---

Email Advertising - How Ad Tracking Helped Create a Killer Ad

I recently undertook an email advertising promotion, using a number... Read More

How to Structure an Email Follow Up Series

Marketers the world over use follow up autoresponders toincrease sales.... Read More

Creating Effective Opt-in E-Mail Campaigns

It's been said before, but important to re-emphasize, e-mail is... Read More

Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders

So, autoresponders allow you to automate the process of instantly... Read More

How to Start Your Own Mailing List

I remember reading time and time again when I first... Read More

The 12 Most Common Newsletter Design Mistakes

Your newsletter's success depends on its design. An attractive, easy... Read More

Explode Your Sales By Building Your Own Opt-In List!

Top 10 Ways to Quickly Build Your List Have you... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign... Read More

What is Email Marketing?

There are many avenues available for marketing online products. Radios,... Read More

10 Ways to SCREW-UP Your LIST

Just in case you don't know, your 'LIST' ? is... Read More

The Best Way To Promote Your Website, or Anything Else!

Have you ever wondered how some websites get so many... Read More

Turn Your Old Articles Into Profitable E-mail Courses

If you've written numerous articles, you can use them to... Read More

How Email Etiquette Will Make You More Money through Loyal, Repeat Customers

When it comes to gaining and keeping customers, every website... Read More

The Name Squeeze ? Should You? Shouldn?t You?

This is a little "beauty" of an idea if you... Read More

A Lesson In Email: The Money Is In The List... With The Back-End Sales

Firstly, back-end sales is eMail Marketing at its best, so... Read More

Email Marketing Kung Fu

Have you ever heard email described as, "the killer Internet... Read More

Autoresponders - One Simple Trick That Will Improve Your Results

Autoresponders, or responders, are simply programs that allow you to... Read More

4 Time-Saving E-Mail Tips!

E-Mail is still the most widely used Internet tool available... Read More

Five of the Most Powerful Elements In Opt-in Marketing

Lack of trust is the biggest problem marketers have on... Read More

Direct Marketing Strategies for Holiday Email Promotions

Tis the season to leverage customer interest data for successful... Read More

An Introduction to Auditing Your Email Audiences

Organisations such as the BPA have been providing auditing services... Read More

How To Get An Instant Response To Your Urgent EMail!

In the business world, "You've Got Mail" has turned into... Read More

Are Opt-in Email Lists Still Valuable in this SPAM Age?

One of the things that the introduction of blogs has... Read More

7 Autoresponder Marketing Strategies To Automate, Build and Grow Your Business

Did you know one of the most important tools in... Read More

Use the ?Reply All? Function in Email Judiciously

Type "email etiquette" into the search bar of any popular... Read More

Building The Best Opt In Email List

The #1 Thing You *MUST* Have Before Even Thinking About... Read More

Realtors ? Is Your Newsletter Increasing Sales?

If you are a REALTOR focused on residential sales who... Read More

3 Essential Tools for Email Marketers

Marketing your business with email is an art.It's very easy... Read More

Personalizing Your Emails? An Amazing Technique That Doubles Your Click Throughs And Profits

Are you publishing an ezine or offering an email course?... Read More

How to Structure Your Follow-Up Sequence for Maximum Profit

Before I do this, let me describe how autoresponders work.... Read More

8 Ways to Get More Email Addresses On Your List ... Today

Whether you've got 100 or 100,000 people on your email... Read More

Use Permission Based E-Mail Marketing to Promote Your Home Based Business

With all the negative Publicity that S.pam is Getting, Permission... Read More

10 Reasons to Outsouce Your Next Email Marketing Campaign

So, why would you want to send your campaigns out... Read More