Lesson #7: Three Extra Tricks That Can Boost Your Bottom-Line!

Let's recap what you've learned so far...

In the first lesson, you've learned the reasons what are smart autoresponders and why they work so well.

In the second lesson, you've learned about the many different ways you can use a smart autoresponder.

In lesson three, you've learned about how to build a targeted opt-in list and how to capture email addresses.

In lesson four, you've learned about the different places you can promote your smart autoresponder.

In the fifth lesson, you've learned what NOT to do with your autoresponder and how to personalize your emails.

And finally, in the sixth lesson you've learned specific ways to write responsive email ads and messages. Now, let's take a look at three areas I haven't tackled thus far. You may choose to use or not these strategies. But I highly suggest you take a look at them a little more closely.

Offline Advertising

First, while your business may be online or Internet-driven, don't discount using offline advertising in your portfolio of marketing strategies. In fact, there are many reasons for it.

Of course, there are a lot of people online these days. But in many businesses and in some homes, many people still aren't. They may only use email (or only have time to use email).

Some just visit the newsgroups (newsgroups, or "Usenet," is the ancestor of the Internet). Or some mostly browse the web in public places, such as offices, libraries and schools.

Try to get in front of these people, too!

Sure, we talked a little about offline advertising in "places to advertise your autoresponder." But we only looked at print publications. Don't forget there are many other places!

For example, don't forget radio, TV, direct (postal) mail, billboards, bus stops, public transportation billboards (like signs on buses), newsletters, yellow pages, trade journals, etc.

The bottom-line is, in whatever offline advertising you use, start including your free "email report" or ezine offer in these advertisements. You might be surprised at the response!

Press Releases and Publicity

Publicity is the cheapest and the most powerful form of advertising. Why? Because it comes from an objective third party... Such as in a newspaper article, for example.

This way, it makes your "ad" more believable, credible and trustworthy since it comes from someone other than you... Plus, it doesn't appear as a blatant promotional message.

Press releases are great marketing tools to pull in inquiries and sales without spending a single penny on advertising. You can use the same technique as before to capture emails.

Let me explain...

Of course, the foundational component of the news release is the news aspect. You have to be newsworthy! You must tell a good story that people want to talk about or report on.

But here are important elements you must include: 1) a good headline; 2) an informative story; 3) a number of quotes and reactions; and 3) the sender's contact information.

In this last section (the contact information), add a small signature file offering readers something for "free" if they respond to you via email to your autoresponder opt-in list.

Reporters and news editors are always looking for content and newsworthy items. If they like your story, chances are that they will publish your autoresponder's address, too!

So, why not take advantage of the opportunity!

Word of Mouth

If the people who responded or have requested your "free report" also like it, they will send or pass your message along to their friends or family who they think may like it, too.

Remember when we talked about "viral marketing?"

It's simply human nature. Of course, many people will pass it around without you knowing. But encourage viral marketing by adding a notice to that effect within your message!

For example, it may say something like: "Do you know of anyone who might like this report? Feel free to pass this message along to anyone who you feel may enjoy it, too."

Now, make sure the new recipient also joins your opt-in list! Say something like: "If someone passed you this message and you want more information like this, then email [link]."

Or, you can even redirect them to a "tell-your-friends" web page that will send your autoresponder's link, either email or web form, to their friends...

But in order to give your viral marketing campaign leverage, don't forget "other places" on the Internet you can use to advertise your autoresponder. For example, there are...

Newsgroups
Message boards
Online communities
Article contributions
Discussion lists
Online guestbooks
Reciprocal (or favorite) links
Archive of your articles
Ad or banner exchanges
Etc, etc, etc.

Advertise your autoresponder in your signature file or subtly within your non-commercial posts on these locations.

For example, while posting, offering more information on the topic by advertising your free report via autoresponder is a good way to keep your posts short, sweet and on-topic!

Nevertheless...

Once you're up and running with your new autoresponder, you'll see the immense power of using it almost immediately as it helps you convert up to 400% more prospects into sales!

Learn more about internet marketing, search engine marketing, email marketing go to internet marketing and website promotion

---

Email and Newsgroup Etiquette

Email EtiquetteIn order to effeciently communicate on the Internet it... Read More

To Lead or Not to Lead?

Working with Leads or Opt-In Clients can be very confusing... Read More

Persistence, Patience, Dedication - The Nick Martin Interview

Name: Nicholas John Martin aka Nick MartinAge: 24Residence: Copenhagen, Denmark... Read More

Your Newsletters Are Pretty Lame If You Are Doing These 7 Things

I remember the good old days of the internet when... Read More

Email Marketing Best Practices

Now that we've explored the importance of sending permission-based email,... Read More

Dirty Secrets Of Co-Registration Email Lists

Years ago, I listened to Internet marketing "gurus" share that... Read More

Converting More Free Downloads to Paid Customers

Do you give web site visitors the opportunity to download... Read More

Let The Email Wars Begin

Things just got a lot hotter in the hyper-competitive world... Read More

Choose The Right Business For You In Less Than 15 Minutes

3 Characteristics Of "The Right Business" ModelThe business must service... Read More

Why Does Your Business Need An Autoresponder?

Suppose you have a website with 500 visitors a day,... Read More

Build or Buy--Should You Build Your Own Opt-in Email List?

The easiest way to acquire an email list for your... Read More

8 Tips to Increase Response in Email

Opt in email marketing is no different than normal direct... Read More

Track Customer Response With an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

Using Blind Carbon Copy (BCC) For Email Privacy

Need for PrivacyPeople have become hypersensitive about their privacy during... Read More

Email Etiquette: How To Send Emails People Will Read

You may remember a time before there was email?a time... Read More

Plain Jane Email Equals Flat Results

Years ago, when email was just emerging as the incredible... Read More

The Fastest List Growing Secret

Are you running ads and marketing with tag lines that... Read More

Email Marketing Tips for Reaching an International Audience

Targeted, cheap, fast, trackable and with more reporting than traditional... Read More

Can You Win The Battle By Using A Toothpick?

Every business needs a low cost way to reach targeted... Read More

Successful Email Marketing

No doubt email is still the best way to get... Read More

How to Structure an Email Follow Up Series

Marketers the world over use follow up autoresponders toincrease sales.... Read More

Successful Advertising

Most folks starting out on the Internet have tried free... Read More

The Moneys In The List - But How Much?

The internet seems to be full of hyped up business... Read More

The Most Simple Way to Mask Your Email-address

We all know that spammers are looking for your email-address.... Read More

How To Create Gold With Email Promotions - Part 1

First make sure that the people you are sending your... Read More

5 Rules of Forwarding E-mails

Forwarding of e-mails is one of the topics I get... Read More

Internet Marketing Strategies: 20 Secrets To Using Free Autoresponder Courses To Magnify Your Sales

Among internet marketing strategies that most marketers are not using... Read More

How To Write E-mail Messages For Phenomenal Results

Would you be interested in getting 10 times better results... Read More

3 Essential Tools for Email Marketers

Marketing your business with email is an art.It's very easy... Read More

Make Your E-mail Signature File WORK for You

You're probably familiar with e-mail signature (or "sig") files --... Read More

Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!

You've heard of email marketing, but it isn't what it... Read More

Seven Tips To A Perfect Email Ads

Everyone at some point in their Internet experience has received... Read More

The Magic Of Email

These days email is taken for granted and used perhaps... Read More